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JR East, a Japanese railway company, extends a ticketless service for foreign travelers to Shinkansen and Narita Express

Japanese OTA Rakuten Travel launches AI agent to assist users find accommodations meeting their needs, based on reviews and booking trends

Yokohama City Visitors Bureau launched a new tourism branding campaign ‘Blooming Yokohama’ toward GREEN×EXPO 2027

Narita Airport handled the first 1 million Japanese passengers in August 2025 since the pandemic ended

‘Tourism EXPO Japan 2025’ was held in Aichi for the first time, opening with the prime minister’s remark that tourism is a trump for local revitalization

Activity booking management system ‘JTB BÓKUN’ launches a new system linkage to manage both domestic and overseas bookings

Seibu Prince Hotel of Japan acquires Seattle-based lifestyle hotel brand Ace Hotel to accelerate its global business development

Airbnb contributed to 770 billion yen to GDP in Japan, with three days stay on average by international guests

Japanese outbound travelers were up 15% year on year to 1.65 million, 80% of the 2019 level

International arrivals in Japan reached 3.4 million in August 2025, the first over 3 million for August

QR code for Shinkansen on Wechat mini program is now available for Chinese travelers, who can pass through the gate by holding it on

The city in Asia with the most repeat travelers in the first half of 2025 was Bangkok, followed by Tokyo

Yahoo! Search offers a function for a user to create travel routes in conversation with generative AI

A Nihonbashi tour in Tokyo remotely guided by an avatar robot on a traveler’s shoulder is launched

Digital

JR East, a Japanese railway company, extends a ticketless service for foreign travelers to Shinkansen and Narita Express

JR East, a Japanese railway company, extends a ticketless service for foreign travelers to Shinkansen and Narita Express

Japan Bound

JR East, a Japanese railway company, extends a ticketless service for foreign travelers to Shinkansen and Narita Express

JR East, a Japanese railway company, extends a ticketless service for foreign travelers to Shinkansen and Narita Express

Japanese Travelers

Narita Airport handled the first 1 million Japanese passengers in August 2025 since the pandemic ended

Narita Airport handled the first 1 million Japanese passengers in August 2025 since the pandemic ended

Japan Domestic Travel

Yokohama City Visitors Bureau launched a new tourism branding campaign ‘Blooming Yokohama’ toward GREEN×EXPO 2027

Yokohama City Visitors Bureau launched a new tourism branding campaign ‘Blooming Yokohama’ toward GREEN×EXPO 2027

Statistics

Mastercard Economics Institute analyzes weak yen gives larger influence to Asian travelers to Japan

Mastercard Economics Institute analyzes weak yen gives larger influence to Asian travelers to Japan

Travel Sectors

‘Tourism EXPO Japan 2025’ was held in Aichi for the first time, opening with the prime minister’s remark that tourism is a trump for local revitalization

‘Tourism EXPO Japan 2025’ was held in Aichi for the first time, opening with the prime minister’s remark that tourism is a trump for local revitalization

DMOs

The average daily rate of hotels in Kyoto City reached record-high 20,195 yen with the occupancy rate of 78.5% in 2024

The average daily rate of hotels in Kyoto City reached record-high 20,195 yen with the occupancy rate of 78.5% in 2024

#InboundTravelInJapan #digital #AI #OTA #Rakuten #DomesticTravel #Narita #OutboundTravelFromJapan #TourismEvent #JTB #in-destination #Hotel #Airbnb #JapaneseOverseasTravelerResult #ForeignVisitorArrivalResult