ANA & JAL are the top 2 web equity companies among Japan's 242 major companies

Web Equity 2017, the website value evaluation for 242 major companies in Japan conduced by Tribeck Brand Strategies, reveals that the top company overall was ANA with a value of 100.9 billion JPY, followed by JAL (92.3 billion JPY) and Toyota (68.2 billion JPY). JTB was ranked 19th with a value of 30 billion JPY.

Web Equity is a program defining the contributions of a website to a business in terms of four effects: contact, good impression, sales, and loyalty. The value of each website was calculated based on a questionnaire survey and financial data. The questionnaire survey was conducted online in June 2017, and included 21,372 valid answers all over Japan.

Website value ranking in transportation and leisure fields: company name / value (100 million JPY)

1(1): ANA / 100,886

2(2): JAL / 92,289

3(16):Yamato Transport / 32,029

4(19):JTB / 29,929

5(23):Skymark / 28,619

6(36):JR East Japan Railway / 24,108

7(56):H.I.S. / 20,358

8(63):Tokyo Disneyland Resort / 18,739

9(64):Hankyu Travel / 18,629

10(65):Japan Post / 18,461

11(74):JR Central Japan Railway / 16,846

12(78):JR West Japan Railway / 16,472

13(81):Sagawa Express / 14,696

14(82):KNT-CT /14,641

15(88):Universal Studios Japan / 13,806

16(100):Nippon Travel Agency / 11,728

17(185):Sanrio / 5,433

18(201):Tokyu /4,572

Website value ranking overall: company name / value (100 million JPY)

1:ANA / 100,886

2:JAL / 92,289

3:Toyota / 68,263

4:Panasonic / 66,441

5:NTT Docomo / 63,298

6:au / 53,770

7:Sekisui House / 50,317

8:Apple / 49,527

9:UNIQLO / 45,877

10:Suntory / 44,521

In Japanese

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