When Travel Voice compares JAL with ANA in terms of their website accesses by using date of SimilarWeb, visitors were 3.3 million to the JAL website and 4.45 million to the ANA website in January 2015. The survey was subject to the PC websites of the airlines only, not including sub-domain sites.
Transition of visitors to both of the airlines’ websites in the last six months is as follows:
The average time on site was 7 minutes 15 seconds on the JAL website and 7 minutes and 31 seconds on the ANA website. The average page views were 9.71 PV on the JAL website and 10.48 PV on the ANA website. Bounce rate was 25.53% on the JAL website and 23.49% on the ANA website.
The followings are the average accesses, time on site, page views and bounce rate on each of the website:
In terms of traffic sources on the average date in the last three months, the ratio of direct accesses was 32.15% to the JAL website and 35.65% to the ANA website. The ratio of accesses via search sites was 30.74% to the JAL website and 32.9% to the ANA website. The ratio of accesses from e-mail was 3.42% to the JAL website and 4.77% to the ANA website. The ratio of accesses from outside links was 32.38% to the JAL website and 24.18% to the ANA website.
The followings are traffic sources to each of the websites:
The top referring site on the JAL website was Ar.jal.com for America, and Tw.jal.com for Taiwan, Jal.com for global and Jalcard.co.jp（JAL Credit Card）got high in rankings. The top referring site on the ANA website was Navitime.co.jp, and OTA sites, such as Travel.co.jp, Ikyu.com, Travel.rakuten.co.jp, Tripadvisor.jp and Travelzoo.com were included in top 10.
The ratio of accesses to the both of the websites via SNS was 1% on the JAL website and 1.59% on the ANA website. On the JAL website, the top SNS was Facebook (49.8%), followed by Reddit (15.62%), Twitter (11.75%), Ameba (9.98%) and YouTube (7.07%). On the ANA website, the top SNS was also Facebook (64.99%), which was much higher than that on the JAL website, followed by Twitter (16.7%) and YouTube (10.93%). Weibo of China and dailymotion of France were interestingly ranked in 4th and 5th, though the ratios were very low.
Top referring sites are as follows:
The JAL website