JR EAST, a Japan’s railway company, launched ‘JR TIMES,’ an travel information site exclusively for Taiwanese travelers, looking ahead to demand recovery after COVID-19. Taiwan is the biggest overseas market for JR EAST.

In addition to information about local destinations in Japan as well as railway tickets including ‘JR EAST PASS,’ the site provides a cross-border EC function to sell limited local products in Tochigi Prefecture first, followed by Niigata and Aomori Prefectures. Chatbot answers questions about booking or purchase from users. 

• JR TIMES