i. JTB, one of the JTB Group members, started selling local-based optional tours on rurubu.travel, the booking site for travel in Japan, offering more than 1,500 plans nationwide including tours to enjoy local original foods, travel by sightseeing bus, marine sports or seasonal activities.
For Kanazawa, the major city in Hokuriku area, which is more popular than before because of open of the Hokuriku Shinkansen, for example, a bus plan touring Kenrokuen Park and the old samurai residence street in half a day is available for travelers who enjoy the traditional city in a short time. For Kyoto, rurubu.travel offers a plan to experience cherry blossoms in the night or a plan to enjoy dinning along the unique seats along Kamo River.
In addition to JTB, Recruit Lifestyle has just announced start of selling local-based optional tours on its operating jaran.net. Including veltra.com, the largest site specializing in local optional tours, the business for local activities during travel is getting more competitive.