Korea Tourism Organization and Peach Aviation, a Japanese LCC, signed a partnership agreement to increase Japanese travelers to Korea. They are working together for joint promotions, sharing of marketing data and activation of local tourism in Korea.

Japanese travelers to Korea reached about 3.65 million in 2025. Peach operates the most flights and routes to Korea among Japanese airlines.

The partnership is part of efforts for Korea to achieve the goal of 30 million international visitors by 2028.