Statistics Bureau, Ministry of Internal Affairs and Communications. revealed that online shopping spending by Japanese households with two or more people was 31,538 yen in December 2025, just 0.1% more than a year ago.
The percentage of households using online shopping was 59.5%, 1.0% higher than a year ago. Online shopping spending per household using online shopping was 54,024 yen, 1.6% more than a year ago.
Online shopping spending to ‘travel’ was down 4.2% to 5,116 yen in December 2025, and the nominal contribution rate, which indicates the impact on overall changes, was -0.72%, dragging down overall growth.
Among other items, ‘food’ was 7,488 yen (up 5.4% year-on-year nominal, contribution rate of 1.22%), ‘tickets’ 1,246 yen (up 6.2% year-on-year nominal, contribution rate of 0.23%), and ‘insurance’ 1,268 yen (up 6.4% year-on-year nominal, contribution rate of 0.24%).
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