The Statistics Bureau of the Ministry of Internal Affairs and Communications reported that the average spending on online shopping by households of two or more people was 28,726 yen in March 2026, and the nominal increase, excluding price fluctuations, was 9.4%.

The ratio of households using online shopping was 56.2%, 0.2 lower points than a year ago.

Spending on online shopping for travel was up 20.3% to 6,595 yen, the first 20% or more increase since December 2024. The nominal contribution to the overall change was 4.23%, a factor that boosted the overall growth.

Other items included "food" at 5,784 yen (4.9% nominal increase year-on-year, contribution 1.02%), "tickets" at 1,218 yen (8.8% nominal increase year-on-year, contribution 0.37%), and "clothing and footwear" at 2,614 yen (6.0% nominal increase year-on-year, contribution 0.56%).

ネットショッピング支出額の内訳

旅行関係費の推移

• 家計消費状況調査_ネットショッピング主要項目（データ付きグラフ：トラベルボイス作成）
• 家計消費状況調査_旅行関係費推移（データ付きグラフ：トラベルボイス作成）