Web brand survey spring and summer, announced by Nikkei BP Consulting, finds that the top website is Yahoo! Japan (2nd previously), followed by Amazon.co.jp (1st previously) and Rakuten.co.jp (3rd previously). The survey reflects 30,000 or more internet users’ evaluations to observe company or product reputation, effect of website renewal and web branding strategy.

In terms of the boom ranking, which compares difference of brand index scores, Yahoo! Japan acquires 129.2 points, 18.9 higher points than previously and overwhelmingly 66 higher points than 2nd Amazon.co.jp.

The top of travel-related website is Rakuten Travel of 10th (13th previously), and top 50 include 16th Jalan.net (18th), 32nd JAL (92nd), 37th JTB (49th), 45th JR East Japan (92nd), 48th Universal Studio Japan (134th).

Top 20 websites in Web brand index are as follows:<previous ranking/index score/change>

1. Yahoo! Japan : 2nd /129.2 points/+18.9 points

2. Amazon.co.jp : 1st/18.7 points/-4.6 points

3. Rakuten.co.jp : 3rd / 108.3 points / +2.9 points

4. Google : 4th / 102.5 points / +3.5 points

5. Kakaku.com : 5th / 85.5 points / -2.6 points

6. YouTube : 6th / 84.5 points / +3.4 points

7. Suntory : 9th / 78.7 points / +1.0 point

8. Cookpad : 14th / 75.2 points / 0

9. Wikipedia : 8th / 74.8 points / -4.3 points

10. Rakuten Travel : 13th / 74.6 points / -1 point

11. T-site : 25th / 74.4 points / +5.2 points

12. Japan Post : 19th / 72.6 points / -

13. Yamato Transport : 7th / 72.2 points / -8.7 points

14. Asahi Breweries : 26th / 71.2 points / +2.2 points

15. Kirin : 38th / 71.2 points / +8.8 points

16. Jalan.net : 18th / 70.6 points / -2.0 points

17. Rakuten Card : 24th / 69.9 points / +0.4 points

18. GURUNAVI : 34th / 69.7 points / +5.5 points

19. Asahi Soft Drink : 20th / 68.8 points / -3.4 points

20. CLUB Panasonic : 10th / 68.5 points / -9.1 points

The survey was conducted for major 500 websites to 20 years or older internet users in the period from April 13 to 24 2016.