Japanese Travelers
Japanese luxury accommodation OTA launches its original SNS to create a user community
ikyu.com, a luxury accommodation OTA of Japan, launched its original SNS ‘YADOLINK' to create a user community, giving them functions to find high quality stay experiences through posted photos.
JTB and HIS will restart selling package tours for Hawaii, supporting PCR test in returning to Japan
JTB has decided to restart sending LOOK JTB MyStyle tours to Hawaii on April 28, followed by HIS on May 1, as Japanese government lowered the COVID-19-related travel warning from Level 3 to Level 2 for U.S.
Tourism Australia develops a large scale of advertising campaign for Japan, appealing local experiences and free entry
Tourism Australia (TA) has started developing a large scale of advertising campaign in Japan to appeal tourism attractions to be selected as the next leisure destination in accordance with ease of travel restrictions into Japan.
JATA sent a delegation to Hawaii as the first step for reopening of overseas travel, hoping to restart package tour this summer
Japan Association of Travel Agents (JATA) sent an inspection delegation to Hawaii on April 3, positioning it as the first step for reopening of outbound travel from Japan. Hiroyuki Takahashi, JATA Chairman, said "JATA member companies will begin producing and selling products for Hawaii this summer.”
Japanese travel consumption was down 58% to 9 trillion JPY in 2021 compared to pre-pandemic 2019
The total amount of Japanese travel consumption was down 8.5% year on year to 9.1 trillion JPY in 2021, which were 58.4% less than 2019. The total number of travelers was down 9.0% year on year to 267 million.
More than 70,000 Japanese travelers departed overseas in January 2022, the most since the pandemic happened
The number of Japanese overseas travelers were 75,000 in January 2022, marking the most Japanese departures a month since the pandemic happened.
The most-taken SDGs action by Japanese travelers is ‘to avoid crowd,’ while awareness to food loss or plastic bag is low
JTB Tourism Research & Consulting survey shows that 12.2% of targeting 3,000 Japanese travelers regard ‘concrete actions to climate change’ as the most important goal, and the most-taken SDGs action in traveling is ‘to avoid crowd’ with 33.4%. #Japan #Travel #research
Japanese guest nights were up 4% in December 2021 even compared to pre-COVID-19
The total number of guest nights in December 2021 was up 4% to 39.5 million compared to December 2019 or up 33.8% year on year, and the occupation rate was 46.9%, 11.8 lower points than December 2019.
42% of Japanese people do not purchase SDGs-oriented travel if it is more expensive
According to JTB Tourism Research & Consulting survey, the ratio of respondents who purchase SDGs-oriented travel if it is more expensive is around 30%, and 41.7% say that they do not choose SDGs-oriented travel if it is more expensive than normal travel.
Japanese departures overseas totaled 512,000, down 84% over 2020 or down 97.4% over 2019
The number of Japanese overseas travelers were 512,200 in 2021, down 83.9% over 2020 or down 97.4% over 2019 (20,080,669).
The travel willingness rate reaches the highest 67% in Japan and is higher in the spring except a Golden Week period
The latest Jalan Research Center’s survey finds that the travel willingness rate as of November 2021 reached 67.7%, the highest rate since the survey began in March 2020. ‘Waiting and seeing the next travel,’ however, accounted for 46%.
Japanese people in favor of restarting Go To Travel account for 54%, while 36% say they are traveling even without it
According to NTTCom Research's survey, respondents in favor of restarting Go To Travel accounted for 53.5%, while 6.2% said that they are willing to travel even without it.
Okinawa Prefecture sells Okinawa to Japanese travelers as an alternative destination to overseas travel
Okinawa Prefecture and Okinawa Convention & Visitors Bureau (OCVB) promote to sell Okinawa to Japanese overseas travel lovers as an alternative destination to overseas travel in four categories of ‘America,’ ‘Hawaii,’ ‘Asia’ and ‘Ryukyu.'
Japanese departures were 51,000 in November 2021, about 20,000 more than a year ago
The number of Japanese overseas travelers were 51,800 in November 2021, about 20,000 more travelers than a year ago, but still 96.8% fewer travelers than two years ago.
ANA and JAL restore domestic flight bookings forNew Year holidays to 70 to 80% of the pre-pandemic level
ANA increased its domestic flight bookings by 12.3% year on year to 1,081,252 for 2021/22 New Year holiday period, and JAL up 64.8% year on year to 978,693.
30% of Japanese workers in urban areas are interested in moving to local regions, boosted by spread of telework
29.7% of Japanese workers in urban areas are interested in moving to local regions including outskirts, and out of them, 12.9% said that they had interests in moving to local regions after the pandemic occurred.
JTB forecasts 18 million Japanese domestic travelers for 2021/2022 New Year holidays, 80% more than a year ago
JTB has forecasted that the number of Japanese domestic travelers for this coming New Year holiday period (December 23 2021 to January 3 2022) will increase by 80% year on year to 18 million in total (down 38.5% over two years ago).
Tokyo Government subsidizes 5,000 JPY a night to travel in Tokyo by residents in Tokyo, securing a new budget for 600,000 nights
Tokyo Metropolitan Government has decided a supplementary budget of 3.3 billion to subsidize 5,000 JPY a night or 2,500 JPY a day trip to a Tokyo resident who travel in Tokyo.
Rakuten Travel and Marriott commence a strategic partnership in Japan to lure Rakuten members to Marriott Bonvoy
Rakuten Group and Marriott International has officially started a strategic partnership for both of the loyalty programs to encourage Rakuten members to join Marriott loyalty program ‘Marriott Bonvoy.’
Only 50,000 Japanese travelers departed overseas in October 2021
The number of Japanese overseas travelers were 50,800 in October 2021, about 20,000 more travelers than a year ago, but 96.9% fewer travelers than two years ago.
