Statistics

Japan is selected as top 3 ‘next destination’ in 11 APAC markets, and 85% want to spend more money for local experiences

Japan is selected as top 3 ‘next destination’ in 11 APAC markets, and 85% want to spend more money for local experiences

Japan is selected as top 3 ‘next destination’ in all of the 12 targeted APAC markets except India, according to Klook, an experience booking platform. In contrast, 84% of Japanese respondents select Japan as the next destination.
International arrivals in Narita Airport in August 2023 recovered to the same level of 2019, while Japanese passengers were still less than half

International arrivals in Narita Airport in August 2023 recovered to the same level of 2019, while Japanese passengers were still less than half

Passengers using Narita International Airport were up 91% year on year to 3.21 million in August 2023. International flight passengers totaled 2.41 million, 155% more than a year ago or 29% fewer than August in 2019.
Japanese outbound travelers were still down 43% in August 2023 compared to 2019 despite the summer holiday season

Japanese outbound travelers were still down 43% in August 2023 compared to 2019 despite the summer holiday season

The number of Japanese overseas travelers were 1,201,200 in August 2023, the first over 1 million a month since the pandemic happened.
International arrivals in Japan recovered to 80% of 2019 in August 2023 with more visitors from 13 markets than pre-pandemic

International arrivals in Japan recovered to 80% of 2019 in August 2023 with more visitors from 13 markets than pre-pandemic

The number of international visitors in Japan in August 2023 was 2,156,900, recovering to a 14.4% reduction compared to the same month 2019. China lifted the group travel restriction to Japan on August 10 2023, but the effect was limited in August.
Online dealings of travel services in Japan was up 70% year on year to 2.4 trillion JPY in FY2022

Online dealings of travel services in Japan was up 70% year on year to 2.4 trillion JPY in FY2022

The market scale of e-commerce by consumers (BtoC-EC) expanded to 22.7 trillion JPY in FY2022 ending March 31 2023 from 20.7 trillion JPY a year ago. The market scale of online dealings for travel services. except business trips, was up 68% to 2.4 trillion JPY.
Star Flyer is the most-satisfied airline among Japanese domestic flight users, and customer satisfaction largely relies on crews and flight delay

Star Flyer is the most-satisfied airline among Japanese domestic flight users, and customer satisfaction largely relies on crews and flight delay

J.D. Power Japan ‘airline customer satisfaction survey 2023’ finds that the most-satisfied airline is Star Flyer. he most-affected factor to customer satisfaction is ‘flight crew’ with the ratio of 27%.
Narita Airport handled more than 2 million international flight passengers for two months in a row, restoring foreigners to 90% of the 2019 level

Narita Airport handled more than 2 million international flight passengers for two months in a row, restoring foreigners to 90% of the 2019 level

Narita International Airport international flight passengers reached 2.25 million in July 2023, exceeding 2 million for two months in a row. Foreigner passengers were up 6.8 times year on year to 1.44 million.
83% of Japanese people experienced EC for shopping in 2022, valuing AI-based recommendation and stories behind products

83% of Japanese people experienced EC for shopping in 2022, valuing AI-based recommendation and stories behind products

The ratio of Japanese people using EC websites for shopping in 2022 was 83.6%, and 64.4% used it more than once in a month. Personalization or customization was more preferred than before.
Travel spending in Japan per Japanese traveler increased by 15% in Q2 of 2023 compared to 2019

Travel spending in Japan per Japanese traveler increased by 15% in Q2 of 2023 compared to 2019

the total amount of Japanese travel consumption was up 27.7% year on year to 5.6 trillion JPY in the 2nd quarter of 2023 (April to June 2023). Travel spending a travel per traveler was up 11% year on year to 41,875JPY, which were 14.6% more than even 2019.
890,000 Japanese travelers went abroad in July 2023, remaining a 46% decrease compared to 2019

890,000 Japanese travelers went abroad in July 2023, remaining a 46% decrease compared to 2019

The number of Japanese overseas travelers were 891,600 in July 2023, approximately 190,000 more travelers than the previous month, but the result still remained a 46.3% decrease compared to July 2019 (1,659,166 travelers).
International arrivals in Japan totaled 2.3 million in July 2023, recovering to 80% of the 2019 level

International arrivals in Japan totaled 2.3 million in July 2023, recovering to 80% of the 2019 level

The number of international arrivals in Japan in July 2023 was down 22.4% to 2,320,600 compared to the same month 2019. The total for the first seven months reached 13,032,900.
The hotel occupancy rate in Kyoto City was 76.5% in June 2023 with more than half of international guests

The hotel occupancy rate in Kyoto City was 76.5% in June 2023 with more than half of international guests

the occupancy rate of 111 hotels in Kyoto City in June 2023 was down 4.3 points over May 2023 or up 22.2 points over June 2022 to 76.5%. The ratio of international guests was 51.2% of the total.
Online travel expenditure in Japan was 4,804 JPY in May 2023, rising for the first time in the past three years and nine months

Online travel expenditure in Japan was 4,804 JPY in May 2023, rising for the first time in the past three years and nine months

online shopping expenditure by a household with two or more persons was 22,227 JPY in May 2023. Online travel expenditure was 4.804 JPY, nominally 48.2% more than a year ago and higher than 4,771 JPY in August 2019.
‘Leisure White Paper 2023’ of Japan shows the ratio of ‘priority more on leisure than on work’ rose every year to 64%

‘Leisure White Paper 2023’ of Japan shows the ratio of ‘priority more on leisure than on work’ rose every year to 64%

‘Leisure White Paper 2023' finds that 63.9% of Japanese answered that they put an priority more on leisure than on work. The highest ratio of leisure activity participation was seen in ‘domestic travel’ with 42.8%, 10 % higher than 2021.
Japanese outbound travelers in June 2023 still remained a 54% reduction compared to 2019

Japanese outbound travelers in June 2023 still remained a 54% reduction compared to 2019

The number of Japanese overseas travelers were 703,300 in June 2023, which still remained a 53.8% reduction compared to June 2019.
More than 2 million international travelers visited Japan in June 2023, totaling 10 million in the first half

More than 2 million international travelers visited Japan in June 2023, totaling 10 million in the first half

The number of international visitors in Japan in June 2023 was 2,073,300, the first more than 2 million a month since the pandemic happened. The largest source market was still South Korea with 545.100 visitors
Awareness to sustainable travel among Japanese travelers is getting higher, but only 22% do not care about additional cost

Awareness to sustainable travel among Japanese travelers is getting higher, but only 22% do not care about additional cost

56% of all Japanese respondents (76% globally) said that they want to do more sustainable travel in the next year, but only 22% said that they do not care about additional cost, which is much lower than 43% globally.
Inbound guest nights in Japan recovered to a 8% decrease over 2019, while growth of Japanese guest nights was slower

Inbound guest nights in Japan recovered to a 8% decrease over 2019, while growth of Japanese guest nights was slower

the total number of guest nights in May 2023 (provisionally) was up 36.2% year on year to 50.1 million. International guest nights recovered to a 7.8% reduction to 9 million compared to May 2019.
Airbnb hosts in Japan earn 745 million JPY with 67,000 guests in total in local areas without hotels

Airbnb hosts in Japan earn 745 million JPY with 67,000 guests in total in local areas without hotels

Airbnb revealed that more than 67,000 guests stayed in its listings in local areas without hotels in Japan, by which Japanese hosts earned more than 745 million JPY ($5.2 million) in total so far.
Japanese outbound travelers are expected to double to 1.2 million in this summer holiday season compared to a year ago, reported by JTB

Japanese outbound travelers are expected to double to 1.2 million in this summer holiday season compared to a year ago, reported by JTB

JTB has forecasted that a total of Japanese travelers in this summer holiday season (July 15 to August 31 2023) is expected to increase by 17.8% year on year to 73.7 million. Japanese outbound travelers is expected to increase by 114.3% year on year to 1.2 million.