JTB has raised 30 billion JPY in total by issuing new priority shares through the third-party allotment to its main banks and others.

The raised funds will be used to develop a digital platform for improvement of customer journeys, more attractive tourism contents in local regions, a B to B digital platform, a MICE support tool and HR tech tools as well as for its business continuity.

Main stockholders for JTB include Japan Travel Bureau Foundation, JR EAST, JR Tokai, JR Kyushu, JR West, JR Shikoku, JR Hokkaido, JAL, ANA Holdings, MUFG, Mizuho Bank, SMBC and Mitsui O.S.K. Lines.