Tag: "JTB"

JTB drew up a new long-term vision ‘OPEN FRONTIER 2035’ for 2035. Under the vision, ‘exchange creation intelligence’ is placed as a source of the JTB group’s values and a base supporting higher and more diversified exchanges.

JTB has forecasted that the number of international travelers to Japan in 2026 is expected to reduce by 2.8% year on year to 41.4 million, affected by a decrease in travelers from China and Hong Kong.

JTB has forecasted that the number of Japanese travelers in 2026 is expected to reduce by 2.0% year on year to 323 million in total. Japanese international travelers will be up 2.6% to 15.5 million.

JTB has forecasted that the number of Japanese travelers during this coming New Year holidays (December 20 2025 to January 5 2026) will be up 2.5% year on year to 39.9 million. The total amount of consumption up 8.4% to 1,986 billion yen.

JTB announced that the tourism giant in Japan acquires Northstar Travel Group (NTG) as a 100% subsidiary. .Eijiro Yamakita, JTB CEO, explained how JTB draws up its future picture with the acquisition of NTG.

JTB and JR Tokai, a Japan’s railway company, has launched luggage delivery service ‘LUGGAGE EXPRESS’ between Tokyo and Kyoto with Shinkansen. A traveler receives it at a hotel on the day.

JTB, the largest travel agent of Japan, and Hawaii Tourism Japan (HTJ) signed an agreement to create tourism opportunities for advanced medical care and wellness.

JTB has launched a new sharing service ‘Baggage GO’ to match a traveler who wants to deliver baggage in a tourist destination with a driver who wants to take it on a system.

JTB and Airbnb Japan have launched a local revitalization project named ‘Mirai Nigiwai Kobo’ in Japanese to solve a variety of issues in local areas and create new sustainable values.

‘JTB BÓKUN,’ an activity booking management system, has launched a new system linkage with ‘OMUSUBI,’ a SEEC’s booking management system to manage bookings from multiple OTAs.

JTB launched a new inbound travel strategy ‘Inbound VISION 2030' with goals to increase transactions by 2.7 times and gross profit by 2.9 times by 2030 compared to 2025.

JTB has reached an agreement with the world-leading BtoB tourism media ‘Northstar Travel Group (NTG) to acquire all stocks of NTG, placing Travel Weekly, Phocuswright or Business Travel News under the umbrella.

According to JTB Outbound Travel Report 2025, the market was led by 20s females with the departure rate of 29.4%. Many 30s or older males and females said that they want to travel abroad when the yen becomes stronger.

JTB and Japan Art Council Japan Cultural Expo 2.0 has started selling digital ticket packaging admissions of 30 Japan Cultural Expo 2.0-related facilities nationwide in Japan.

JTB has started selling a dialog-based travel program ‘Kokotori' for travelers to take back mental energy through dialogs with travel professionals. Psychological effects by travel can be quantified.

LOTTE JTB, a local company of JTB Group in South Korea, started selling Major League Baseball (MLB) tours in U.S. from South Korea. JTB plans to accelerate sports hospitality business worldwide.

JTB has forecasted that the number of Japanese travelers in the summer vacation period this year (July 15 to August 31) will increase by 0.8% year on year to 74.6 million in total.

JTB and Hitachi have reached an agreement to work together for tourism digital transformation. The first trial will begin in Shodoshima by testing an biometric authentication-based tour digital ticket.

JTB and LEAPS, a blockchain service provider, will launch ‘anyBOUND,’ a new travel website for global luxury travelers to realize unprecedented travel proposals and purchase and payment experiences using the blockchain technology.

JTB's consolidated sales for FY2024 ending March 31 2025 slightly reduced by 1% year on year to 1,073 billion yen, but profit reduced due to strategic investments.