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‘SAGAWA Hand-Free Travel’ in Japan extends the leaving baggage location to a bank in Kyoto

The first Hyatt luxury brand ‘Alila’ in Japan will open in Sengokuhara Hakone in 2028

Airbnb Japan prioritizes an increase in Japanese guests to contribute to disperse them to local areas

Japanese travelers in this summer holiday season are estimated to reduce by 5% to 71.2 million - JTB forecast

Visa fee for foreigners to Japan rises by five times to 15,000 yen for single validity and 30,000 yen for multiple validity

Awaji Island and Kobe City jointly promote gastronomy tourism with a goal to triple international guests

Japan Times selects Uchiko, Ehime Prefecture as a valuable region in Japan to be introduced to the world

Spain's national tourism strategy centers on ‘residents,’ balancing their lives with tourism - Spain Talks in Japan

Visitors to 10 Hakuba Valley ski resorts reached 1.9 million in the 2025-2026 winter season, out of which 48% were foreigners

tripla, a Japanese IT solution provider for accommodation, partners with MakeMyTrip to help its users expand sales in India

ADR of major hotels in Japan rose by 8.6% to 17,818 yen, and the occupancy rate reached 83.3% in FY2025

JTB、the Japan’s leading travel company, to acquire major Asian DMC ‘EXO Travel’ to expand its global business

Japanese international travelers were up 4.7% to 1.13 million in May 2026

International arrivals in Japan were down 3.6% in May 2026, while record-high were seen 19 source markets

Digital

Airbnb Japan prioritizes an increase in Japanese guests to contribute to disperse them to local areas

Airbnb Japan prioritizes an increase in Japanese guests to contribute to disperse them to local areas

Japan Bound

‘SAGAWA Hand-Free Travel’ in Japan extends the leaving baggage location to a bank in Kyoto

‘SAGAWA Hand-Free Travel’ in Japan extends the leaving baggage location to a bank in Kyoto

Japanese Travelers

Airbnb Japan prioritizes an increase in Japanese guests to contribute to disperse them to local areas

Airbnb Japan prioritizes an increase in Japanese guests to contribute to disperse them to local areas

Japan Domestic Travel

Visitors to 10 Hakuba Valley ski resorts reached 1.9 million in the 2025-2026 winter season, out of which 48% were foreigners

Visitors to 10 Hakuba Valley ski resorts reached 1.9 million in the 2025-2026 winter season, out of which 48% were foreigners

Statistics

Online spending for travel in Japan by households of two or more people was up 20% to 6,600 yen in March 2026

Online spending for travel in Japan by households of two or more people was up 20% to 6,600 yen in March 2026

Travel Sectors

The first Hyatt luxury brand ‘Alila’ in Japan will open in Sengokuhara Hakone in 2028

DMOs

Hokkaido Niseko draws up a new brand message toward a year-round tourist destination

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