Statistics

Japanese overseas travelers tripled to 30,000 in June 2021 over a year ago

Japanese overseas travelers tripled to 30,000 in June 2021 over a year ago

The number of Japanese overseas travelers tripled year on year to 30,700 in June 2021. The monthly result, however, was still down 98% compared to two years ago.
International visitors to Japan plunged below 10,000 in June 2021 for the first time in the last four months

International visitors to Japan plunged below 10,000 in June 2021 for the first time in the last four months

The number of international travelers to Japan was 9,300 in June 2021, plunging below 10,000 for the first time since February 2021, down 99.7% compared to two years ago (2,880,041 visitors).
70% of Japanese Gen.Z choose long-haul domestic travel as their next travel after COVID-19 pandemic ends

70% of Japanese Gen.Z choose long-haul domestic travel as their next travel after COVID-19 pandemic ends

69.5% of Japanese Generation Z answered the next travel after the pandemic ends would be ‘long-haul domestic travel’, followed by ‘short-haul domestic travel (62.8%)’ and ‘traveling to Europe (34.3%).’
Japanese guest nights in May 2021 were down 50% over two years ago, with the occupancy rate of 27%

Japanese guest nights in May 2021 were down 50% over two years ago, with the occupancy rate of 27%

the number of Japanese guest nights was still down 50.1% 21 million in May 2021 compared to March 2019, and the average occupancy rate was 27%, worse than 31.7% in April due to the third declaration of a state of emergency.
46 major travel companies of Japan still had a hard time with a 85% decrease in domestic sales in May 2021 over two years ago

46 major travel companies of Japan still had a hard time with a 85% decrease in domestic sales in May 2021 over two years ago

Sales of 46 major travel companies increased by 284.1% year on year to 41.5 billion JPY in total in May 2021, but the result was still 90.2% lower than May 2019. Sales in domestic travel were down 84.9% over two years ago.
Japanese visitors to online retail shops were up 19% in Q1 of 2021, but the conversion rate was down 16%

Japanese visitors to online retail shops were up 19% in Q1 of 2021, but the conversion rate was down 16%

According to Adobe report on digital economy trends in Japan market, Japanese visitors to online retail shops were up 19%, and a total of order amount was also up 15%. The conversion rate, however, was down 16%.
Border price between real and online shopping is 30,000 JPY among Japanese consumers

Border price between real and online shopping is 30,000 JPY among Japanese consumers

Hakuhodo survey finds half of respondents selected online shopping for goods of less than 10,000 JPY, while more than 60% said real shopping is better for goods of 30,000 JPY or higher.
Japanese travel agents are still struggling with a 85% decreases in sales in April 2021 compared to two years ago

Japanese travel agents are still struggling with a 85% decreases in sales in April 2021 compared to two years ago

Japanese travel agents are still struggling with the pandemic, as sales of 46 major travel companies increased by 255.2 % year on year to 62.4 billion JPY in total in April 2021, but the result was still 85.2% lower than April 2019.
82% of Japanese travelers answer ‘Sustainable travel is very important,” while they have troubles in finding sustainable accommodations

82% of Japanese travelers answer ‘Sustainable travel is very important,” while they have troubles in finding sustainable accommodations

Booking.com survey finds that 82% of Japanese respondents answered ‘Sustainability is very important in traveling,' but 28% said that they did not know how to search sustainable accommodations.
The tourism industry is behind other industries in Japan in terms of  SDGs actions due to shortage of human resources or budgets

The tourism industry is behind other industries in Japan in terms of SDGs actions due to shortage of human resources or budgets

The tourism industry is far behind other industries in terms of the number of companies taking measures for SDGs. The ratio is 20.3%, according to the joint survey by Rikkyo University and JTB Tourism Research & Consulting. Major challenges are shortage of human resources, times and budgets.
Japanese guest nights in April 2021 were up 150% over a year ago, but remained half over two years ago

Japanese guest nights in April 2021 were up 150% over a year ago, but remained half over two years ago

the number of Japanese guest nights was up 146.9% to 24 million in April 2021 over March 2020, but still down 52.8% compared to March 2019. The average occupancy rate was 32.5%, dropping from 34.9% in March 2021.
Sales of 46 major travel companies in Japan were down 78% to less than 1 trillion JPY in FY2020, deadly hit by a 98% reduction in overseas travel

Sales of 46 major travel companies in Japan were down 78% to less than 1 trillion JPY in FY2020, deadly hit by a 98% reduction in overseas travel

Sales of 46 major travel companies reduced by 78.4% year on year to 999.7 billion JPY in total in FY2020, reducing overseas travel by 97.7% to 42.5 billion JPY and inbound travel by 96% to 9.1 million JPY respectively amid the pandemic.
Nine out of top 10 receiving governmental subsidies for employment adjustment are airlines and tourism-related companies

Nine out of top 10 receiving governmental subsidies for employment adjustment are airlines and tourism-related companies

Nine out of the top 10 receiving the subsides for employment adjustment are an airline and tourism-related companies. Top is ANA with 43.7 billion JPY, followed by Oriental Land operating Tokyo Disneyland.
Domestic travel consumption of Japanese travelers halved to 1.6 trillion JPY in Q1 of 2021

Domestic travel consumption of Japanese travelers halved to 1.6 trillion JPY in Q1 of 2021

Domestic travel consumption by Japanese travelers was down 50.1% year on year to 1.6 trillion JPY in the first quarter of 2020 under the second declaration of a state of emergency, as Japanese domestic travelers was also down 46.1% to 50 million.
Japanese guest nights in March 2021 were up 18% over a year ago, but remained half over two years ago

Japanese guest nights in March 2021 were up 18% over a year ago, but remained half over two years ago

The number of Japanese guest nights was up 18.2% to 26.9 million in March 2021 compared to March 2020, and the average occupancy rate was 34.3%, improving from 26.9% in February.
Domestic travelers in Japan are expected to double to 9.5 million in this year’s Golden Week, but to remain a 60% reduction over 2019

Domestic travelers in Japan are expected to double to 9.5 million in this year’s Golden Week, but to remain a 60% reduction over 2019

Domestic travelers are expected to reach 9.5 million in this year’s Golden Week period between April 25 and May 5, about 1.9 times more travelers than a year ago, and travel consumption is expected to amount to 306.9 billion JPY in total, about 2.1 times more consumption than a year ago.
JTB survey shows only 10% of Japanese people have plan to travel in Golden Week holiday season

JTB survey shows only 10% of Japanese people have plan to travel in Golden Week holiday season

JTB survey shows that the ratio of Japanese people who have plans to travel in a week-long Golden Week season of 2021 is only 10.3%. Many people answered that they will cancel their planning travels when declaration of a state of emergency is issued.
Sales of 46 major travel companies in Japan were down 86%in February 2021 amid declaration of a state of emergency

Sales of 46 major travel companies in Japan were down 86%in February 2021 amid declaration of a state of emergency

Sales of 46 major travel companies reduced by 85.9% year on year to 42.6 billion JPY in total in February 2021 amid the second declaration of a state of emergency. Sales of domestic travel were down by 76.6% to 39.1 billion JPY.
Accommodation bankruptcies in Japan reached 127 in FY2020, the first over 100 in the past seven years

Accommodation bankruptcies in Japan reached 127 in FY2020, the first over 100 in the past seven years

According to Tokyo Shoko Research, the number of accommodation bankruptcies in Japan in FY2020 was up 71.9% year on year to 127, the first over 100 since FY2013. 68 bankruptcies, 53.5% of the total, were relevant to COVID-19.
JTB survey shows traveling with married couples or partners and traveling alone have increased in pandemic Japan

JTB survey shows traveling with married couples or partners and traveling alone have increased in pandemic Japan

JTB survey shows the ratio of ‘married couples or partners’ as a traveling company was up 4.4 points to 33.1% in 2020, and also the ratio of ‘traveling alone’ up 3.9% to 17.1% in the pandemic.