Statistics

JNTO survey finds 40% of travelers from Taiwan and Hong Kong have visited Japan four times or more

JNTO survey finds 40% of travelers from Taiwan and Hong Kong have visited Japan four times or more

Japan National Tourism Organization (JNTO)'s survey finds that potential visitors to Japan are estimated at about 330 million out of the total population of 4.5 billion in 22 focus markets. About 40% of overseas travel experiences in Taiwan and Hong Kong have visited Japan four times or more.
ANA and JAL considerably increased passengers for Golden Week holiday period without any travel restrictions

ANA and JAL considerably increased passengers for Golden Week holiday period without any travel restrictions

ANA and JAL considerably increased passengers and rose the load factors on both domestic and international flights for this year’s Golden Week holiday period.
The best ‘must-go-flower park’ in Japan is ‘Ashikaga Flower Park’ with gorgeous spring wisteria in Tochigi Prefecture

The best ‘must-go-flower park’ in Japan is ‘Ashikaga Flower Park’ with gorgeous spring wisteria in Tochigi Prefecture

Travel magazine ‘Jalan' survey finds that the best ‘must-go-flower park’ in Japan is ‘Ashikaga Flower Park’ in Tochigi Prefecture, a well-known park for spring wisteria.
Okinawa expects to restore incoming tourists well even after the Golden Week holiday period

Okinawa expects to restore incoming tourists well even after the Golden Week holiday period

Okinawa Convention and Visitors Bureau (OCVB) announced its forecast to increase incoming tourists for the first three months of FY2022 (April to June 2022) by 113.7% year on year to 1,187,000.
ANA and JAL have seen remarkable recoveries in their international flight bookings for a big holiday period in Japan

ANA and JAL have seen remarkable recoveries in their international flight bookings for a big holiday period in Japan

ANA and JAL have remarkably increased their international flight bookings for this coming Golden Week. JAL Hawaii flights have already been full on several days during the period.
Japanese guest nights in Japan were down 32% in February 2022 compared to two years ago

Japanese guest nights in Japan were down 32% in February 2022 compared to two years ago

the total number of Japanese guest nights in February 2022 was up 34.4% year on year to 23.4 million, and the occupancy rate was 34.5% overall, 27.4 lower points than 2019.
Sales of 1110 travel companies in Japan reduced to one-third of pre-pandemic, losing 2 trillion JPY

Sales of 1110 travel companies in Japan reduced to one-third of pre-pandemic, losing 2 trillion JPY

Sales of 1110 travel companies in Japan reduced by 71.2% to 724.2 billion JPY in total in 2021 from 2,519.7 billion JPY in 2020. Compared to 2019, the total shrank to one-third of 2,771 billion JPY.
Japanese domestic travelers are expected to increase by 68% to 16 million during this Golden Week period, JTB forecasts

Japanese domestic travelers are expected to increase by 68% to 16 million during this Golden Week period, JTB forecasts

JTB has forecasted that Japanese domestic travelers are expected to increase by 68.4% year on year to 16 million during this coming Golden Week period (April 25 to May 5). Total spending is estimated at 552 billion JPY. Younger generation especially intends to travel.
Japanese younger travelers spend more money for a day trip - research by Recruit Co.

Japanese younger travelers spend more money for a day trip - research by Recruit Co.

According to a survey by Jalan Research Center of Recruit, 24.4% of all respondents performed day trips in the past year from September 2020 to August 2021. The ratio of 20s males particularly was as high as 41%.
JTB forecasts a 97% increase in domestic travelers in 2022, despite a concern about lower demand due to rise in prices

JTB forecasts a 97% increase in domestic travelers in 2022, despite a concern about lower demand due to rise in prices

JTB has forecasted that the number of domestic travelers in Japan will increase by 97% year on year to 260 million in 2022, but recent rise in prices may discourage people to travel.
GenZ finds preferable merchandise on SNS much more frequently than before, but still prefers to street shopping

GenZ finds preferable merchandise on SNS much more frequently than before, but still prefers to street shopping

The survey results show a decrease in Generation Z who has good chances to buy their preferable merchandise in physical shops, as the ratio drops from 37.1% in 2019 to 18% in 2021, but the top place to purchase is still physical shops with the ratio of 53%.
Google talks about search data-based travel trends in APAC , revealing searches for ‘sustainability’ skyrocket in Japan

Google talks about search data-based travel trends in APAC , revealing searches for ‘sustainability’ skyrocket in Japan

Hermione Joye, Sector Lead, APAC Travel, Google, talked about search-based travel trends in 2022 in APAC. In Japan, search interests in 'sustainability' is skyrocketing. She also said that travel brands should take advantage of first party data.
Japanese guest nights in Japan were down 35% in 2021 compared to 2019

Japanese guest nights in Japan were down 35% in 2021 compared to 2019

The total number of Japanese guest nights in the calendar year of 2021 was down 0.2% year on year to 310.8 million, which were 35.3% fewer guests nights than 2019. The occupancy rate was 34.5% overall, 28.2 lower points than 2019.
JTB Group travel transactions reduced by 30% to 400 billion JPY in 2021 over 2019 despite well-recovery of domestic travel in December

JTB Group travel transactions reduced by 30% to 400 billion JPY in 2021 over 2019 despite well-recovery of domestic travel in December

Travel transactions of nine JTB Group companies were up 34.9% year on year to 398.1 billion JPY in 2021, but still down 30.1% compared to 2019 despite a 62.9% increase to 79.8 billion JPY in December 2021.
Car-centered travel seems to discourage young generation to visit Okinawa, as 30% of Japanese GenZ hesitate to use rent-a-car

Car-centered travel seems to discourage young generation to visit Okinawa, as 30% of Japanese GenZ hesitate to use rent-a-car

Car-centered travel in Okinawa may discourage Generation Z and Millennium Generation to choose Okinawa as a leisure destination, as The Okinawa Development Finance Corporation survey shows 37.7% of them say ‘they do not hesitate to use rent-a-car.'
Japanese travel consumption was down 58% to 9 trillion JPY in 2021 compared to pre-pandemic 2019

Japanese travel consumption was down 58% to 9 trillion JPY in 2021 compared to pre-pandemic 2019

The total amount of Japanese travel consumption was down 8.5% year on year to 9.1 trillion JPY in 2021, which were 58.4% less than 2019. The total number of travelers was down 9.0% year on year to 267 million.
More than 70,000 Japanese travelers departed overseas in January 2022, the most since the pandemic happened

More than 70,000 Japanese travelers departed overseas in January 2022, the most since the pandemic happened

The number of Japanese overseas travelers were 75,000 in January 2022, marking the most Japanese departures a month since the pandemic happened.
45 major travel companies of Japan recovered sales in total to nearly 50% of the 2019 level in December 2021

45 major travel companies of Japan recovered sales in total to nearly 50% of the 2019 level in December 2021

sales of 45 major travel companies increased by 31.6% year on year to 174 billion JPY in total in December 2021. Compared to two years ago, the result recover to a 54% decrease.
The most-taken SDGs action by Japanese travelers is ‘to avoid crowd,’ while awareness to food loss or plastic bag is low

The most-taken SDGs action by Japanese travelers is ‘to avoid crowd,’ while awareness to food loss or plastic bag is low

JTB Tourism Research & Consulting survey shows that 12.2% of targeting 3,000 Japanese travelers regard ‘concrete actions to climate change’ as the most important goal, and the most-taken SDGs action in traveling is ‘to avoid crowd’ with 33.4%. #Japan #Travel #research
Japanese guest nights were up 4% in December 2021 even compared to pre-COVID-19

Japanese guest nights were up 4% in December 2021 even compared to pre-COVID-19

The total number of guest nights in December 2021 was up 4% to 39.5 million compared to December 2019 or up 33.8% year on year, and the occupation rate was 46.9%, 11.8 lower points than December 2019.