Statistics

82% of Japanese travelers answer ‘Sustainable travel is very important,” while they have troubles in finding sustainable accommodations

82% of Japanese travelers answer ‘Sustainable travel is very important,” while they have troubles in finding sustainable accommodations

Booking.com survey finds that 82% of Japanese respondents answered ‘Sustainability is very important in traveling,' but 28% said that they did not know how to search sustainable accommodations.
The tourism industry is behind other industries in Japan in terms of  SDGs actions due to shortage of human resources or budgets

The tourism industry is behind other industries in Japan in terms of SDGs actions due to shortage of human resources or budgets

The tourism industry is far behind other industries in terms of the number of companies taking measures for SDGs. The ratio is 20.3%, according to the joint survey by Rikkyo University and JTB Tourism Research & Consulting. Major challenges are shortage of human resources, times and budgets.
Japanese guest nights in April 2021 were up 150% over a year ago, but remained half over two years ago

Japanese guest nights in April 2021 were up 150% over a year ago, but remained half over two years ago

the number of Japanese guest nights was up 146.9% to 24 million in April 2021 over March 2020, but still down 52.8% compared to March 2019. The average occupancy rate was 32.5%, dropping from 34.9% in March 2021.
Sales of 46 major travel companies in Japan were down 78% to less than 1 trillion JPY in FY2020, deadly hit by a 98% reduction in overseas travel

Sales of 46 major travel companies in Japan were down 78% to less than 1 trillion JPY in FY2020, deadly hit by a 98% reduction in overseas travel

Sales of 46 major travel companies reduced by 78.4% year on year to 999.7 billion JPY in total in FY2020, reducing overseas travel by 97.7% to 42.5 billion JPY and inbound travel by 96% to 9.1 million JPY respectively amid the pandemic.
Nine out of top 10 receiving governmental subsidies for employment adjustment are airlines and tourism-related companies

Nine out of top 10 receiving governmental subsidies for employment adjustment are airlines and tourism-related companies

Nine out of the top 10 receiving the subsides for employment adjustment are an airline and tourism-related companies. Top is ANA with 43.7 billion JPY, followed by Oriental Land operating Tokyo Disneyland.
Domestic travel consumption of Japanese travelers halved to 1.6 trillion JPY in Q1 of 2021

Domestic travel consumption of Japanese travelers halved to 1.6 trillion JPY in Q1 of 2021

Domestic travel consumption by Japanese travelers was down 50.1% year on year to 1.6 trillion JPY in the first quarter of 2020 under the second declaration of a state of emergency, as Japanese domestic travelers was also down 46.1% to 50 million.
Japanese guest nights in March 2021 were up 18% over a year ago, but remained half over two years ago

Japanese guest nights in March 2021 were up 18% over a year ago, but remained half over two years ago

The number of Japanese guest nights was up 18.2% to 26.9 million in March 2021 compared to March 2020, and the average occupancy rate was 34.3%, improving from 26.9% in February.
Domestic travelers in Japan are expected to double to 9.5 million in this year’s Golden Week, but to remain a 60% reduction over 2019

Domestic travelers in Japan are expected to double to 9.5 million in this year’s Golden Week, but to remain a 60% reduction over 2019

Domestic travelers are expected to reach 9.5 million in this year’s Golden Week period between April 25 and May 5, about 1.9 times more travelers than a year ago, and travel consumption is expected to amount to 306.9 billion JPY in total, about 2.1 times more consumption than a year ago.
JTB survey shows only 10% of Japanese people have plan to travel in Golden Week holiday season

JTB survey shows only 10% of Japanese people have plan to travel in Golden Week holiday season

JTB survey shows that the ratio of Japanese people who have plans to travel in a week-long Golden Week season of 2021 is only 10.3%. Many people answered that they will cancel their planning travels when declaration of a state of emergency is issued.
Sales of 46 major travel companies in Japan were down 86%in February 2021 amid declaration of a state of emergency

Sales of 46 major travel companies in Japan were down 86%in February 2021 amid declaration of a state of emergency

Sales of 46 major travel companies reduced by 85.9% year on year to 42.6 billion JPY in total in February 2021 amid the second declaration of a state of emergency. Sales of domestic travel were down by 76.6% to 39.1 billion JPY.
Accommodation bankruptcies in Japan reached 127 in FY2020, the first over 100 in the past seven years

Accommodation bankruptcies in Japan reached 127 in FY2020, the first over 100 in the past seven years

According to Tokyo Shoko Research, the number of accommodation bankruptcies in Japan in FY2020 was up 71.9% year on year to 127, the first over 100 since FY2013. 68 bankruptcies, 53.5% of the total, were relevant to COVID-19.
JTB survey shows traveling with married couples or partners and traveling alone have increased in pandemic Japan

JTB survey shows traveling with married couples or partners and traveling alone have increased in pandemic Japan

JTB survey shows the ratio of ‘married couples or partners’ as a traveling company was up 4.4 points to 33.1% in 2020, and also the ratio of ‘traveling alone’ up 3.9% to 17.1% in the pandemic.
JTB survey shows willingness to travel in Japan has rapidly increased among young females

JTB survey shows willingness to travel in Japan has rapidly increased among young females

JTB survey shows that more answers of ‘I am willing to travel in Japan more than before' were found among females than among males, and the ratio of 20s and 30s females was particularly higher than any other age and sex segments.
Japanese guest nights slightly picked up in February 2021, but the low occupancy rate was still low with 27%

Japanese guest nights slightly picked up in February 2021, but the low occupancy rate was still low with 27%

Japanese guest nights was down 46% year on year to 17.6 million in February 2021 , slightly higher than a 49.7% reduction in January, and the average occupancy rate was 26.9%, improving a little from 23.4% in January.
Japanese experienced overseas travelers are aggressive about travel in Japan as well, according to the sentiment survey

Japanese experienced overseas travelers are aggressive about travel in Japan as well, according to the sentiment survey

JTB Tourism Research & Consulting's survey shows that Japanese who experienced overseas travelers in 2019 traveled in Japan in 2020 more frequently than those who experienced domestic travel only in 2019.
‘Engaged travelers’ are estimated at 18.3 million in Japan with 20% of all residents traveling to a particular local community

‘Engaged travelers’ are estimated at 18.3 million in Japan with 20% of all residents traveling to a particular local community

Relationship travelers, who visit particular local community for a particular purpose, is estimated at 18.27 million, about 20% of all 106 million 18 years old or older residents nationwide, which consist of 8.61 million (18.4% of all residents) in three major urban areas and 9.66 million (16.3% of all residents) in other local areas.
Japanese Guest nights worsened to a 50% reduction in January 2021, largely affected by the state of emergency declaration from December  2020

Japanese Guest nights worsened to a 50% reduction in January 2021, largely affected by the state of emergency declaration from December 2020

The number of Japanese guest nights was down 51.1% year on year to 16.4 million in January 2021, largely affected by the state of emergency declaration from December 2020, and the average occupancy rate dropped to 23.7% from 37.7% in December.
Closed accommodations outnumbered opened accommodations in Kyoto City through 2020 amid the pandemic

Closed accommodations outnumbered opened accommodations in Kyoto City through 2020 amid the pandemic

The total number of Japanese guests in major hotels in Kyoto City was down 32.5% year on year in 2020. New 518 hotels opened, while 580 hotels closed through 2020. The total number of hotels in Kyoto City decreased year on year for the first time since 2015.
Domestic travel consumption of Japanese travelers halved to 9.9 trillion JPY in 2020, and travel expenditure a traveler were also down

Domestic travel consumption of Japanese travelers halved to 9.9 trillion JPY in 2020, and travel expenditure a traveler were also down

Domestic travel consumption by Japanese travelers was down 46.5% year on year to 2,694 billion JPY in the fourth quarter of 2020 (October to December 2020), and the yearly total accordingly decreased by 54.9% to 9,898 billion JPY. Travel expenditure was down 9.2% to 33,925 JPY a traveler a trip in 2020.
37% of Japanese people know a talked-about audio app ‘Clubhouse,’ and 5% want to use it

37% of Japanese people know a talked-about audio app ‘Clubhouse,’ and 5% want to use it

The awareness of ‘Clubhouse,’ a talked-about audio communication app, is 37% on average, but the rate rises to 47% among 20s. The ratio of ‘I want to use it’ is 14% among 20s, much higher than 5% overall, according to the Cross Marketing’s survey.