Statistics

A Japanese traveler spent 12% more money for domestic travel in Q3 of 2023 than 2019

A Japanese traveler spent 12% more money for domestic travel in Q3 of 2023 than 2019

the total amount of Japanese travel consumption was up 15.7% year on year to 6.3 trillion JPY in the 3rd quarter of 2023 (July to September 2023). Travel spending a travel per traveler was up 3.3% year on year to 44,361 JPY.
Total sales of 43 Japanese major travel companies in September 2023 decreased by 27% over 2019

Total sales of 43 Japanese major travel companies in September 2023 decreased by 27% over 2019

Sales of 43 major travel companies in September 2023 were down 26.9% to 316 billion JPY compared to the same month of 2019. The top was JTB Group with sales of 110 billion JPY (down 23%), followed by NTA with 34 billion JPY (down 16.7%).
Japan’s outbound travel market continued stagnating with a 44% reduction in October 2023 over 2019

Japan’s outbound travel market continued stagnating with a 44% reduction in October 2023 over 2019

The number of Japanese overseas travelers was down 43.6% to 937,700 in October 2023 compared to the same month of 2019. The reduction rate was unchanged in the recent three months.
International arrivals in Japan were 2.51 million in October 2023, finally exceeding the pre-pandemic level

International arrivals in Japan were 2.51 million in October 2023, finally exceeding the pre-pandemic level

The number of international visitors in Japan in October 2023 was up 0.8% to 2,516,500 compared to October 2019 (2,496,568), exceeding the 2019 level for the first time since the pandemic happened.
Tokyo is the third most powerful city globally, but has weakness in nightlife contents and high-class hotels

Tokyo is the third most powerful city globally, but has weakness in nightlife contents and high-class hotels

The Mori Memorial Foundation Institute for Urban Strategy announced the Global Power City Index (GPCI) 2023. The most powerful city is London, followed by New York, Tokyo, Paris and Singapore.
Guest nights in Japan by both Japanese and foreigners finally exceeded the pre-pandemic level in September 2023

Guest nights in Japan by both Japanese and foreigners finally exceeded the pre-pandemic level in September 2023

Guest nights by Japanese travelers and foreigner travelers in September 2023 were respectively up 0.6% to 40.7 million and up 15.4% to 9.5 million compared to the same month of 2019.
182 amusement parks and theme parks in Japan totally turned profitable in 2022 for the first time in the last three years

182 amusement parks and theme parks in Japan totally turned profitable in 2022 for the first time in the last three years

Sales of 182 amusement park and theme park operators in Japan in FY2022 increased by 48.7% year on year to 760.3 billion JPY in total. The top in terms of sales was Oriental Land, operator of Tokyo Disney Resort, with 410.5 billion JPY.
80% of international travelers to Japan decides in-destination itinerary before departure

80% of international travelers to Japan decides in-destination itinerary before departure

81.3% of all respondents decides itineraries in Japan before their departures, regardless of travel days or travel styles. The ratio among FIT is 82.9%, higher than tour (hotel+transportation) travelers.
The most-attractive prefecture in Japan is Hokkaido for 15 years in a row, and seven prefectures raise tourism attractiveness rankings

The most-attractive prefecture in Japan is Hokkaido for 15 years in a row, and seven prefectures raise tourism attractiveness rankings

Brand Research Institute' survey finds that the most-attractive prefecture was Hokkaido for 15 years in a row, and the most-attractive city was Sapporo for three years in a row.
Spending in Japan by international traveler in Q3 of 2023 increased by 17% over 2019

Spending in Japan by international traveler in Q3 of 2023 increased by 17% over 2019

Spending in Japan by international travelers for the third quarter of 2023 (July to September 2023) was estimated at 1.39 trillion JPY, and the top market was China with 282.7 billion JPY.
Japanese outbound travelers exceeded 1 million for two months in a row, but still reduced by 40% over 2019

Japanese outbound travelers exceeded 1 million for two months in a row, but still reduced by 40% over 2019

The number of Japanese overseas travelers were 1,004,700 in September 2023, marking more than 1 million for two months in a row, but the result was still down 42.6% compared to September 2019.
International arrivals in Japan recovered to 2.18 million in September 2023, the same level of 2019

International arrivals in Japan recovered to 2.18 million in September 2023, the same level of 2019

The number of international visitors in Japan in September 2023 was 2,184,300, recovering to a 3.9% reduction compared to the same month 2019. The largest source market continued to be South Korea with 570,400 visitors.
Japan is selected as top 3 ‘next destination’ in 11 APAC markets, and 85% want to spend more money for local experiences

Japan is selected as top 3 ‘next destination’ in 11 APAC markets, and 85% want to spend more money for local experiences

Japan is selected as top 3 ‘next destination’ in all of the 12 targeted APAC markets except India, according to Klook, an experience booking platform. In contrast, 84% of Japanese respondents select Japan as the next destination.
International arrivals in Narita Airport in August 2023 recovered to the same level of 2019, while Japanese passengers were still less than half

International arrivals in Narita Airport in August 2023 recovered to the same level of 2019, while Japanese passengers were still less than half

Passengers using Narita International Airport were up 91% year on year to 3.21 million in August 2023. International flight passengers totaled 2.41 million, 155% more than a year ago or 29% fewer than August in 2019.
Japanese outbound travelers were still down 43% in August 2023 compared to 2019 despite the summer holiday season

Japanese outbound travelers were still down 43% in August 2023 compared to 2019 despite the summer holiday season

The number of Japanese overseas travelers were 1,201,200 in August 2023, the first over 1 million a month since the pandemic happened.
International arrivals in Japan recovered to 80% of 2019 in August 2023 with more visitors from 13 markets than pre-pandemic

International arrivals in Japan recovered to 80% of 2019 in August 2023 with more visitors from 13 markets than pre-pandemic

The number of international visitors in Japan in August 2023 was 2,156,900, recovering to a 14.4% reduction compared to the same month 2019. China lifted the group travel restriction to Japan on August 10 2023, but the effect was limited in August.
Online dealings of travel services in Japan was up 70% year on year to 2.4 trillion JPY in FY2022

Online dealings of travel services in Japan was up 70% year on year to 2.4 trillion JPY in FY2022

The market scale of e-commerce by consumers (BtoC-EC) expanded to 22.7 trillion JPY in FY2022 ending March 31 2023 from 20.7 trillion JPY a year ago. The market scale of online dealings for travel services. except business trips, was up 68% to 2.4 trillion JPY.
Star Flyer is the most-satisfied airline among Japanese domestic flight users, and customer satisfaction largely relies on crews and flight delay

Star Flyer is the most-satisfied airline among Japanese domestic flight users, and customer satisfaction largely relies on crews and flight delay

J.D. Power Japan ‘airline customer satisfaction survey 2023’ finds that the most-satisfied airline is Star Flyer. he most-affected factor to customer satisfaction is ‘flight crew’ with the ratio of 27%.
Narita Airport handled more than 2 million international flight passengers for two months in a row, restoring foreigners to 90% of the 2019 level

Narita Airport handled more than 2 million international flight passengers for two months in a row, restoring foreigners to 90% of the 2019 level

Narita International Airport international flight passengers reached 2.25 million in July 2023, exceeding 2 million for two months in a row. Foreigner passengers were up 6.8 times year on year to 1.44 million.
83% of Japanese people experienced EC for shopping in 2022, valuing AI-based recommendation and stories behind products

83% of Japanese people experienced EC for shopping in 2022, valuing AI-based recommendation and stories behind products

The ratio of Japanese people using EC websites for shopping in 2022 was 83.6%, and 64.4% used it more than once in a month. Personalization or customization was more preferred than before.