Digital

HIS invests to a tourism-oriented digital currency/NFT startup to expand its Web 3.0 business space

HIS invests to a tourism-oriented digital currency/NFT startup to expand its Web 3.0 business space

HIS has acquired shares of Rural, a startup to provide tourism-oriented digital currency ‘Rural Coin’ and ‘Rural NFT' to accelerate its new business in a Web 3.0 space.
Tiqets in Europe and Klook in Asia become partners to connect their supply channels for in-destination activity bookings

Tiqets in Europe and Klook in Asia become partners to connect their supply channels for in-destination activity bookings

Amsterdam-based Tiqets and Hong Kong-based Klook made a strategic partnership to connect their supply channels. Each of the brands aims to raise awareness in the partner's market.
Japan National Tourism Organization develops AR experiences of the famous summer festival in Japan for Singapore

Japan National Tourism Organization develops AR experiences of the famous summer festival in Japan for Singapore

Japan National Tourism Organization (JNTO) has launched a digital promotion using the AR technology in Singapore, in which a user can enjoy virtual experience of the famous summer festival ‘Nebuta’ in Aomori Prefecture on a smartphone.
A Japanese leading travel firm welcomed 1.3 million visitors a month in its metaverse shop

A Japanese leading travel firm welcomed 1.3 million visitors a month in its metaverse shop

HIS, a Japanese leading travel firm, welcomed 1.3 million or more visitors in its virtual shop ‘HIS Travel World,’ which was launched in a smartphone metaverse space ‘REALITY World.'
Why does Agoda invest a large scale of budget into the Japan market?A leader in Japan talks about its strategies

Why does Agoda invest a large scale of budget into the Japan market?A leader in Japan talks about its strategies

Singapore-based OTA Agoda has been raising its presence in the Japan market. A leader of the OTA in Japan talked about its unique strategies both for domestic travel and for inbound travel.
More Japanese travelers see video sharing sites and SNS as travel information sources

More Japanese travelers see video sharing sites and SNS as travel information sources

The most popular travel-related website as of June 2022 was jalan.net, followed by Rakuten Travel and JAL. All of the top 10 sites increased unique users compared to a year ago,.Users of video sharing sites and SNS as travel information sources increased even compared to 2019.
How do young Japanese people choose their travels this summer ?

How do young Japanese people choose their travels this summer ?

Rakuten survey finds that the most-preferred accommodation cost is ‘8,000 to 10,000 JPY’ a night with the ratio of 23% this summer among Japanese young generation. The most-selected information source is ‘Instagram’ with the ratio of 62.8%,
An online travel and experience gift service is launched by the leading travel company of Japan

An online travel and experience gift service is launched by the leading travel company of Japan

JTB has launched a social gift service ‘JTB Koto Collection,’ on which a user give travel and local experience plans as gifts on SNS or e-mail.
Users on top 5 Japanese OTAs increased by 1.5 times in Q1 of FY2022 year on year

Users on top 5 Japanese OTAs increased by 1.5 times in Q1 of FY2022 year on year

All of top 5 Japanese OTAs increased by 1.5 times or more in the first quarter of FY2022 (April to June) compared to a year ago. Top OTA was jalan.net with 13.7 million users increasing by 71%.
A Japanese traditional travel agent ties up with OTA to sell individual overseas travel reciprocally

A Japanese traditional travel agent ties up with OTA to sell individual overseas travel reciprocally

Hankyu Travel International, a Japanese traditional travel agent, signed a business partnership agreement with AirTrip, a Japanese OTA, to sell overseas travel products for individual travelers reciprocally.
HIS launches ‘Web 3.0 Virtual Project,’ expecting to offer new NFT or Metaverse experiences

HIS launches ‘Web 3.0 Virtual Project,’ expecting to offer new NFT or Metaverse experiences

HIS, one of the biggest travel companies in Japan, will launch ‘Web 3.0 Virtual Project’ to offer NFT and metaverse services in a travel space and produce its original virtual liver of 2D or 3D avatars as a new advertising characters.
Fliggy, Alibaba’s OTA, ties up with Japanese OTA ‘AirTrip’ to book accommodations in Japan for Chinese travelers

Fliggy, Alibaba’s OTA, ties up with Japanese OTA ‘AirTrip’ to book accommodations in Japan for Chinese travelers

Fliggy, a travel service platform of Alibaba Group, has tied up with Japanese OTA ‘AirTrip.' More than 20,000 lists on AirTrip will be provided to more than 300 million Fliggy members in China.
Japanese OTA ‘atta’ releases a new automatic function to change a booked hotel package to cheaper one if the price is cut

Japanese OTA ‘atta’ releases a new automatic function to change a booked hotel package to cheaper one if the price is cut

AI-based Japanese OTA ‘atta’ released an automatic booking change function, which changes a booked hotel package to cheaper one if the price is cut after completion of the initial booking.
JTB, Salesforce and Kyushu Tourism Promotion Organization jointly launch a tourism platform to increase fans through DX

JTB, Salesforce and Kyushu Tourism Promotion Organization jointly launch a tourism platform to increase fans through DX

Kyushu Tourism Promotion Organization, JTB and Salesforce Japan signed a comprehensive partnership agreement to promote tourism DX, launching a tourism platform to increase fans of Kyushu and repeaters for sustainable economic growth over Kyushu.
Japanese SNS users use SNS the most frequently for a reason of information gathering

Japanese SNS users use SNS the most frequently for a reason of information gathering

Japanese SNS users are expected to reach 82.7 million by the end of 2022, which account for 82% of the whole population. The most-answered reason for using SNS was to gather information on hobbies or jobs with the ratio of 44%.
Tourism White Paper 2022 states necessities of tourism service reform and local revitalization by using digital solutions

Tourism White Paper 2022 states necessities of tourism service reform and local revitalization by using digital solutions

Tourism White Paper 2022 clearly states that Japan Tourism Agency aims to reform tourism services and local revitalization by using digital technologies, showing concrete directions to solve the current challenges in the travel industry space.
Nippon Travel Agency tries to create new businesses with metaverse on Virbela platform

Nippon Travel Agency tries to create new businesses with metaverse on Virbela platform

Nippon Travel Agency or NTA signed a comprehensive partnership agreement with Gaia Link to use ‘Virbela’ metaverse platform for local communities, corporate customers and eduction providers.
The market scale of online tours in Japan is estimated at 10 billion JPY in 2020

The market scale of online tours in Japan is estimated at 10 billion JPY in 2020

Mitsubishi UFJ Research and Consulting survey finds the market scale of online tours in Japan was estimated at 9.56 billion JPY in 2020, growing by 30% a year, and the average payment to a paid online tour was 7,918 JPY a person.
ANA enhances its app to improve traveler experiences, taking out automatic check-in kiosk for domestic flights

ANA enhances its app to improve traveler experiences, taking out automatic check-in kiosk for domestic flights

ANA announced ‘ANA Smart Travel,’ an app-based new service to provide an individual passenger with personalized information and services, trying to increase online check-in passengers.
ANA X becomes a partner with Agoda to launch a new accommodation booking site

ANA X becomes a partner with Agoda to launch a new accommodation booking site

ANA X, an ANA Group company for an online platform business, has tied up with Singapore-based OTA Agoda to launch ‘ANA World Hotel, ’offering more than 1.5 million hotels in the world.