Digital

JTB and Japan Art Council Japan Cultural Expo 2.0 has started selling digital ticket packaging admissions of 30 Japan Cultural Expo 2.0-related facilities nationwide in Japan.

Google Maps has announced the top five most popular spots by prefecture on Google Maps. The most popular spots for tourists were ‘Tokyo Skytree’ in Tokyo, ‘Universal Studio Japan’ in Osaka and ‘Fushimi Inari Shrine’ in Kyoto.

Agoda revealed additional service improvements in Japan, as the OTA has been requested by Japan Tourism Agency (JTA) to solve the troubles in booking rooms.

Traveloka President Caesar Indra, who attended WiT Japan 2025, talked about the strategy for the Japanese market and the OTA’s strengths.

Trip.com has begun broadcasting TV CM featuring Thailand, South Korea and Taiwan to boost overseas travel of Japanese consumers. The CM sends a message of ‘very close to the world.’

Japanese OTA ‘jalan.net' continues encouraging users to book travels through demand-boosting to meet each region’s needs, creation of tourism contents, distribution of coupons and sales campaigns.

Japanese experience booking platform Veltra has started testing a membership concierge service for luxury travelers to provide priceless tailor-made travels.

Traveloka will start enabling a user to exchange Traveloka points to ‘Ponta points,’ a Japan’s major point program. The exchange service is available in about 320,000 Ponta-affiliated shops

ANA extended NDC-based air ticketing on Trip.com to 12 Asian markets, where a user can change and refund ANA tickets in the same manner as the ANA official website.

JTB and Hitachi have reached an agreement to work together for tourism digital transformation. The first trial will begin in Shodoshima by testing an biometric authentication-based tour digital ticket.

Odakyu Group, a Japanese private railway group, will extend the credit card touch payment system to the group transportation to improve passenger experiences for international visitors to Japan.

SPORTS JAM launched a new service to mediate professional video creators for international tourists to Japan.　A user can be matched with a creator on the platform by choosing shooting date, location and so on.

HIS formed partnership with Uber Japan to launch a new service to issue taxi voucher for group travel or corporate travel. HIS also considers integration of the service into its corporate travel management system

NAVITIME JAPAN, a Japanese navigation app provider, revealed where foreign visitors to Osaka Kansai EXPO visited in the venue and outside of the venue.

Google has launched its original certification program in Japanese for generative AI ‘Google Prompting Essentials' and ‘Local Growth Package’ for governments’ staff.

JTB and LEAPS, a blockchain service provider, will launch ‘anyBOUND,’ a new travel website for global luxury travelers to realize unprecedented travel proposals and purchase and payment experiences using the blockchain technology.

Airbnb.org has launched a disaster preparedness program in Japan to provide its listings as shelters in all of 47 prefectures within 24 hours after a large-scale disaster happens, partnering Japanese NGOs

Ai, a pharmacy operator in Tokyo, has launched a multi-language clinic search service ‘MEDSEEK’ for foreign visitors to Japan, linking data for 2223 clinics nationwide with Google Map.

Bounce, global luggage storage service provider, ties up with JOYSOUND,, Japan’s leading karaoke shops, to boost empty-handed travel. A user can find and book the nearest luggage storage place on the app at 400 yen a day.

Country Farm Tokyo German Village digitized drive check-in ticket with no need to get out a car to ease traffic jam The Village aims to ease traffic jam around the gate and also to use the collected date to improve customer satisfaction.