International guest nights remarkably recovered in April 2023, while Japanese guest nights reduced compared to 2019
The total number of guest nights in April 2023 (provisionally) was up 41.6% year on year to 47.8 million. International guest nights recovered to a 8% reduction to 10.4 million compared to April 2019.
The Japanese government approves a new inbound travel expansion plan focusing on MICE and medical tourism
The Japanese government approved a new action plan for inbound travel expansion, which more focuses on ‘business,’ ‘academy’ and ‘culture and arts sports and nature’
Luxury gastronomy tours using business jet ‘HondaJet’ will be created for rich inbound travelers to Japan
Japanticket, an e-ticket provider for restaurants and local experiences to inbound travelers to Japan, is developing luxury gastronomy tours using business jet ‘HondaJet' for rich inbound travelers to Japan.
International arrivals in Japan recovered to 1.95 million with more than one-fourth from South Korea in April 2023
the number of international visitors in Japan in April 2023 was 1,949,100, boosted by growing demand in a cherry blossom season. The largest source market was still South Korea with 467,000 visitors.
Guest nights in March 2023 in Japan continued recovering to just a 3% reduction compared to 2019
The total number of guest nights in March 2023 (provisionally) was up 48.6% year on year to 49.7 million, which were down just 2.8% even compared to March 2019.
Canada Westjet began serving Narita-Calgary flights as its first transpacific route, expecting to attract more Japanese leisure travelers
Westjet of Canada began serving three flights a week between Narita and Calgary on May 1 2023. Travel Alberta has a marketing plan to appeal indigenous tourism as well as World Heritages, nature or foods for Japanese travelers.
Japan is the most-searched destination in APAC for this summer on Google Flight
Google unveiled top 10 most-searched destinations departing from Japan and APAC for this summer. The most-searched destination departing from APAC was Japan.
Japan National Tourism Organization accelerates actions for full- recovery of the inbound travel market
Japan National Tourism Organization (JNTO) drew up major action plans in FY2023 to boost full-recovery of the inbound travel market, positioning Northern Europe (Sweden, Denmark, Norway and Finland) as a new focus market.
International arrivals were 1.82 million in March 2023 particularly boosted by U.S. and Australia
The number of international visitors in Japan in March 2023 was record-high1,817,500 since the pandemic. Visitors from U.S. (203,000) and Australia (45,200) exceeded the results in March 2019.
Spending in Japan by international traveler in the first quarter of 2023 exceeded 1 trillion JPY, despite reduction of shopping cost
Spending in Japan by international travelers for the first quarter of 2023 was estimated at 1.01 trillion JPY. Shopping cost largely reduced from 413.5 billion JPY to 241.7 billion JPY.
Airbnb Japan partners Kansai Tourism Bureau for inbound tourism promotions toward Osaka Kansai EXPO 2025
Airbnb Japan signed a comprehensive partnership agreement with Kansai Tourism Bureau for home-sharing-based tourism promotions targeting international visitors for Osaka Kansai EXPO 2025.
Chinese travelers entering Japan are no longer required negative certificate on April 5
With a three-jabs vaccination certificate, Chinese travelers entering Japan are no longer required PCR-negative certificate 72 hours before departure, and it will be lifted completely when the legal infection status of COVID-19 is lowered to Level 5 in May.
The Japanese government approves a new basic tourism promotion plan to seek quality of travelers rather than the numerical goal in the inbound travel market
The Japanese government approved a new three-years basic tourism promotion plan to seek quality of travelers rather than the numerical goal, promoting 'Sustainable tourism,’ ‘Expansion of local spending’ and ‘Encouragement to send inbound travelers to local regions.’
Hong Kong-based experience booking platform Klook CEO reveals Japan was the top destinations in sales in 2022
Ethan Lin, Hong Kong-based local experience booking platform ‘Klook’ CEO and Co-founder, recently visited Japan to talk about the current market trend of inbound travel to Japan.
JTB partners a health-tech company to strengthen medical tourism for luxury inbound travelers to Japan
JTB signed a contract with Smart Health Net to develop medical tourism for luxury inbound travelers to provide high-grade comprehensive medical services for inbound travelers.
International arrivals recovered to 1.5 million with more arrivals from Singapore and Middle East than 2019
The number of international visitors in Japan in February 2023 was 1,475,300. Visitors from some source markets, such as Singapore or Middle East, were more than 2019.
Japanese government has eased entry restrictions from mainland China and allowed airlines to fly to local airports since March 1
The Japanese government has eased temporary entry restrictions from mainland China and has allowed airlines to operate or increase flights from mainland China to local airports since March 1 2023.
Kansai Tourism Bureau partners with Mastercard to accelerate digital payment for tourists in Osaka Expo 2025
Kansai Tourism Bureau signed MOU on strategic partnership with Mastercard to accelerate digital payment in 10 prefectures in the Kansai area toward the Expo 2025 Osaka Kansai.
More than 1 million out of 1.5 million international travelers in total visited Japan from East Asia in January 2023
The number of international visitors in Japan in January 2023 was 1,497,300, out of which more than 1 million travelers visited from East Asia. Top source market was South Korea with 565,200 visitors.
Japan Tourism Agency shows drafts of the new national tourism policy by 2025, focusing on consumption goals rather than numerical goals
Japan Tourism Agency proposed drafts of new Basic Act for Promoting a Tourism-Oriented Country by 2025, focusing on quality improvement rather than an increase in quantity, having three strategy pillars.