Tag: "TravelTrend"
What kind of travel Japanese GenZ likes? 25% of males prefer to ‘sole travel,’ and 52% of females to ‘gourmet'
Japanese GenZ (18 to 29 years old)'s travel preferences are different between males and females. Male GenZ prefers to ‘sole travel (25.2%),’ and among female GenZ, the top is ‘travel for gourmet (52.4%),’
30% of foreign visitors to Japan have experienced over-tourism in traveling
The joint research by JTB Foundation and Development Bank of Japan finds that about 30% of foreign visitors to Japan have experienced over-crowded situation in tourist destinations or tourism spots.
More than 90% of international travelers to Japan intend to visit regional areas, but less than 10% have visited there before
International travelers from the world intend to visit regional destinations in Japan, but they have not been there yet. The ratio of international travelers who have visited lregional destinations before is less than 10% on average.
Skyscanner Travel Trends Report 2025 finds that Japanese travelers are more interested in reset travel, immersive art and sports
Skyscanner Travel Trends Report 2025 was released, providing insights of Japanese traveler trends about Art-Venture, Sport Mode and Reset Jetters which seem to be strong affinities for Japanese travelers.
Japanese GenZ value ‘onsen or sauna’ or ‘cost performance’ in their travels and prefer solo travel and short-term domestic travel
According to Booking.com survey, the ratio of Japanese GenZ who answered ‘they value onsen or sauna’ is 49%, which is higher than 32% globally. Solo travel seems to be preferred, as the survey results show that 45% of those.
Japanese solo travelers have doubled in five years, according to a Euromonitor survey to 39 countries
Euromonitor survey finds that Japan has the highest percentage of people who performed ‘solo travel.’ The percentage of people who answered "I often travel alone" in Japan was 19.2%, much higher than 7.2% globally.
LINE Yahoo search trend shows Japanese solo travelers are interested in South Korea or Bangkok in this summer
Yahoo Data Solution revealed that the peak period of travel in this summer is July as a whole, while the peak period of solo travel is August. The top of the related keywords search is ‘solo travel, girls, recommendation.'
Interest in overseas travel of Japanese people is much lower than the world’s average
American Express International’s survey ‘American Express Global Travel Trend Report’ finds the ratio of Japanese people who answered that they want to travel overseas more than before in 2024 was just 15%, which was much lower than the world average.
Ministry of Foreign Affairs of China reveals visa wavier has given a big impact to the inbound travel market, increasing foreign visitors by 39% in December
Ministry of Foreign Affairs of China said that visa wavier for 6 countries has been working well, for the first three days, about 7,000 out of all travelers of about 18,000 from those countries entered China without visas.
How should the Japan’s outbound market be boosted? 23 million Japanese people intend to travel abroad
‘Symposium on Japanese outbound travel promotion’ at Tourism EXPO 2023 in Osaka focused on how the outbound travel market should be boosted, introducing market analyses by Spain, Malaysia and Thailand.
JTB Outbound Travel Report 2023 says that the Japan’s outbound travel market in 2022 was affected by weaker Yen and rise in prices in destinations
JTB published ‘JTB Outbound Travel Report 2023,' saying the outbound travel market of Japan was far from full-scale recovery because of weaker Yen and rise in prices in destinations.
Yahoo Japan launches a new BtoB tool to foresee the next-coming trends from search data
Yahoo Data Solution Service will launch a new BtoB tool ‘DS. INSIGHT Trend’ as a new function on ‘DS,. INSIGHT' to visualize rising topics or trends from about 9 billion sorts of searched keywords a year and GPS data from about approved 10 million users.
‘Leisure White Paper 2023’ of Japan shows the ratio of ‘priority more on leisure than on work’ rose every year to 64%
‘Leisure White Paper 2023' finds that 63.9% of Japanese answered that they put an priority more on leisure than on work. The highest ratio of leisure activity participation was seen in ‘domestic travel’ with 42.8%, 10 % higher than 2021.
Awareness to sustainable travel among Japanese travelers is getting higher, but only 22% do not care about additional cost
56% of all Japanese respondents (76% globally) said that they want to do more sustainable travel in the next year, but only 22% said that they do not care about additional cost, which is much lower than 43% globally.
The in-destination international conference ‘Arival’ shows six key trends in Asian market, such as acceleration of online booking or photogenic experiences
Arival, the in-destination international conference organizer announced six key trends in APAC, such as acceleration of online booking, photogenic experiences or the return of the outbound travel from China.
Japanese GenZ pay more attention to sustainability in traveling than other generations, especially feeling trashes in a destination as a big issue
According to Rakuten Travel survey, the most answers of paying attention to sustainability in traveling is found in 20s, while the least answers in 40s.The most motivated reason for changing awareness is ‘food loss or food crisis’ (45.6%).
JNTO recognizes a key for recovery of the inbound travel market is demand-supply balance of air seats
Rieko Nakayama, Japan National Tourism Organization (JNTO) Executive Vice President, said at a press briefing that the inbound travel market has been recovering well since the Japanese border practically opened on October 11.
40% of Japanese domestic travel experiences are aware of 17 SDGs goals, higher than general consumers
JTB Tourism Research & Consulting’s survey on SDGs finds that the awareness rate of 17 SGDs goals among domestic travel experiences in the past three years was 40.8%. The most important action in tourism was ‘preserving sea richness (38.1%)’
Navitime, a Japan’s leading navigation app, sees a rapid increase in searches for tourist spots in Japan by international users
Navitime Japan, a Japan’s leading navigation solution provider, says ‘Japan Travel by NAVITIME’ have increased rapidly in September and October 2022. Searches by users in Asia particularly grew, and Hokkaido, Yamanashi and Oita were more searched.
Travel cancellation insurance draws more attentions in Japan hit by the 7th COVID-19 wave
Amid the 7th COVID-19 wave, more Japanese travelers continue traveling with s cancellation insurance for travel. Insurance companies offer a variety of products in cooperation with travel or other industry partners.
