Japan National Tourism Organization (JNTO)'s survey finds that potential visitors to Japan are estimated at about 330 million out of the total population of 4.5 billion in 22 focus markets. About 40% of overseas travel experiences in Taiwan and Hong Kong have visited Japan four times or more.
JNTO virtual tours and cross-border e-commerce on the Alibaba platform were joined by 1.35 million Chinese viewers
Chineses viewers of the virtual tours connected to cross-border e-commerce on the Alibaba platform, which were broadcasted by Japan National Tourism Organization reached 1.35 million in total.
JNTO research finds Tokyo Olympics 2020 motivates 390 million people in the world to visit Japan in the future
JNTO announced results of its research on how Tokyo Olympics and Paralympics affected foreign people’s willingness to visit Japan, and ‘higher value-added travel,’ ‘sustainable tourism’ and ‘adventure tourism’ as its promotional focuses.
Tourism EXPO Japan 2022 will be organized with a hybrid format in Tokyo for the first time in the past four years
Hybrid ‘Tourism EXPO Japan 2022’ will be organized in Tokyo Big Sight for four days from September 22 to 25 next year. This will be the first event in Tokyo in the past four years.
Japan National Tourism Organization addresses sustainable tourism more seriously, particularly eyeing the Europe market
Japan National Tourism Organization (JNTO) is addressing sustainable tourism in Japan more seriously from standpoints of protecting and cultivating ‘environment,’ ‘culture’ and ‘economy’ in local communities, particularly focusing on the European market.
Japan National Tourism Organization will organize an online business meeting for inbound travel in March 2022
Japan National Tourism Organization (JNTO) will organize ‘VISIT JAPAN Travel Mart 2021’ for the inbound travel market as a full online event from March 1 to 3 2022, joined by 70 overseas buyers and 70 domestic sellers.
Tourism EXPO Japan 2021 in Osaka will be postponed to autumn 2023 due to uncertainty amid the pandemic
Tourism EXPO Japan 2021 in Osaka will be postponed to autumn 2023 due to the uncertain situation, though it is scheduled to be take place from November 25 to 28 this year.
JNTO focuses on sustainable tourism in earnest, contributing to local communities in ‘environment,’ ‘culture’ and ‘economy’
Japan National Tourism Organization (JNTO) announced ‘Policies for sustainable tourism and contributions to SDGs, focusing on preservation and development of ‘environment,’ ‘culture’ and ‘economy’ in local communities.
Japan National Tourism Organization (JNTO) surveyed the relevance between inbound travelers’ needs and spread of COVID-19 in Taiwan and Hong Kong as short-haul markets and U.K. and Australia as long-haul markets, giving insights toward reopening of the inbound travel market in the future.
70% of Vietnamese travel agents want to restart selling travel in Japan by the next cherry blossom season
JNTO Hanoi Office’s survey finds that about 70% of local travel agents intend to restart selling travel in Japan by the next cherry blossom season, but 82% answered that ‘lifting of travel restrictions in both Japan and Vietnam’ will be required.
Akiko Yoshida, new Executive Senior Vice President at JNTO, talked about what JNTO can do now amid no inbound travel demand. Looking at the future, JNTO helps local communities create higher quality tourism contents.
JNTO has revealed its three-steps roadmap toward recovery of the inbound travel market of Japan, though the end of COVID-19 spread is still far away. JNTO said that giving stronger motivations to international travelers will be required.
The Japanese government has decided to clarify roles of local DMO and Japan National Tourism Organization (JNTO) as NTO (national tourism organization) for the inbound tourism policy to achieve the government’s goal of 60 million international visitors.