Japan National Tourism Organization (JNTO) surveyed the relevance between inbound travelers’ needs and spread of COVID-19 in Taiwan and Hong Kong as short-haul markets and U.K. and Australia as long-haul markets, giving insights toward reopening of the inbound travel market in the future.
70% of Vietnamese travel agents want to restart selling travel in Japan by the next cherry blossom season
JNTO Hanoi Office’s survey finds that about 70% of local travel agents intend to restart selling travel in Japan by the next cherry blossom season, but 82% answered that ‘lifting of travel restrictions in both Japan and Vietnam’ will be required.
Akiko Yoshida, new Executive Senior Vice President at JNTO, talked about what JNTO can do now amid no inbound travel demand. Looking at the future, JNTO helps local communities create higher quality tourism contents.
JNTO has revealed its three-steps roadmap toward recovery of the inbound travel market of Japan, though the end of COVID-19 spread is still far away. JNTO said that giving stronger motivations to international travelers will be required.
The Japanese government has decided to clarify roles of local DMO and Japan National Tourism Organization (JNTO) as NTO (national tourism organization) for the inbound tourism policy to achieve the government’s goal of 60 million international visitors.