Akiko Yoshida, new Executive Senior Vice President at JNTO, talked about what JNTO can do now amid no inbound travel demand. Looking at the future, JNTO helps local communities create higher quality tourism contents.
JNTO has revealed its three-steps roadmap toward recovery of the inbound travel market of Japan, though the end of COVID-19 spread is still far away. JNTO said that giving stronger motivations to international travelers will be required.
The Japanese government has decided to clarify roles of local DMO and Japan National Tourism Organization (JNTO) as NTO (national tourism organization) for the inbound tourism policy to achieve the government’s goal of 60 million international visitors.