Travel Sectors

JTB acquired all stocks of Nightley, a location data analysis company to strengthen to use and analyze its customer insight data.

JTB and MOTO TOURS JAPAN will work together in creating new motorcycle tourism in japan for international travelers.

JAL, JTB and JR East are working together for a ‘multi-layered tourism’ initiative in the eastern Japan area, combining multiple modes of transportation, such as rail and air travel.

JTB has estimated that Japanese travelers for this coming Golden Week period will be up 1.9% to 24.5 million in total, and Japanese outbound travelers are expected to increase by 8.5% year on year to 572,000.

'Tourism EXPO Japan (TEJ) 2026’ will be held with the theme of ‘The Changing Nature of Travel' at Tokyo Big Sight from September 24 to 27. The organizer aims at 180,000 visitors for four days.

Japan-USA Tourism Campaign 2026 starts in April 2026 to expand two-way tourism between Japan and USA, taking chances of the 250th anniversary of the founding of the United States.

Accor will open two Novotel hotels in Hakuba, Nagao Prefecture in 2030s to meet family travelers’ needs from both Japan and foreign countries.

ES CON Field Hokkaido Hotel Kitahiroshima Station, operated by SQUEEZE, will install ‘the Mirai (Future) Human Washing Machine,’ which attracted a lot of attentions in the Osaka Kansai EXPO 2025.

KNT-CT Holdings has started selling Japanese ‘DO (way)’ discipline as modern wellness experiences for international travelers.

Three Mitsui Fudosan’s hotels started offering a room key service using Apple Wallet, which allows a guest to open not only a room but also facilities in the hotels.

JTB and Mitsubishi Electric work together to promote autonomous driving services in order to solve shortage of workforces and to activate local economy in a tourist destination.

Korean Air will considerably extend flight networks to local cities in Japan in this summer schedule, on the Seoul Incheon-Komatsu, -Aomori, -Okayama and --Niigata route routes.

Takahiro Ikeji, tourism finance lawyer and senior researcher of Japan Travel Bureau Foundation, explained what is going on an accommodation tax in Japan.a A fixed tax system or a flat rate system?

JAL and JR East are working together to create new-typed wide area travels and to support travelers with connected minds with local areas and to explore new markets, going beyond the conventional transportation frameworks.

JTB will tours with ‘Rugby World Cup 2027 (RWC2027)’ tickets as only an official agent in Japan, creating and sell exclusive tours combined RWC tickets with accommodations and excursions in Australia.

Skyscanner and HIS talked about the recent Japanese overseas traveler trends based on their data. Skyscanner introduced a logical travel as a new travel style to maximize cost performance.

JTB, Rakuten Travel and booking.com organized ‘Sustainable Together,’ a cross-industry event for sustainable tourism to step forward for collaboration to sustainable challenges.

[PR] ‘Digital Travel APAC 2026’ will be organized as a travel-tech event in APAC for two days from March 24 to 25 2026 in Singapore, designed for travel-tech leaders in all sessions. The theme is ‘Reimagining Travel in APAC: Smarter, Deeper, More Human.'

HIS signed an official regional partner contract with Tottenham Hotspur FC, offering game tours and special experience programs as only an official travel partner in Japan.

JTB drew up a new long-term vision ‘OPEN FRONTIER 2035’ for 2035. Under the vision, ‘exchange creation intelligence’ is placed as a source of the JTB group’s values and a base supporting higher and more diversified exchanges.