Travel Sectors

Nippon Travel Agency (NTA), a major Japanese travel agency of Japan, and Innovative Space Carrier (ISC) signed a new business partnership contract to commercialize a space travel business.

Rakuten Travel, one of the largest OTAs in Japan, has launched an overseas hotel booking service to offer more than 400,000 hotels to world’s travelers. This is an important milestone for Rakuten Travel to grow to a global OTA.

Kyoto City and DMO KYOTO send messages of tourism manners to foreign visitors in the busiest autumn leaves season in partnership with Japan National Tourism Organization (JNTO).

JW Marriott Hotel Tokyo opened in TAKANAWA GATEWAY CITY on October 2 2025. At the opening ceremony, Marriott International’s executives commented how important the hotel is in the Japanese market.

Tobu Top Tours, a Japanese travel agent, has started selling helicopter sightseeing tours looking down autumn leaves from the sky to enjoy autumn leaves comfortably avoiding traffic jam.

Luxury hotel brand Six Senses with 57 guest rooms and suites and 21 residences will be developed in Myoko Suginohara Ski Resort area in Niigata Prefecture. The construction will begin in April 2026.

The number of aircraft movements at Narita International Airport in this winter schedule (October 26 2025 to March 28 2026) increases by 3% year on year to 4,755 weekly.

JTB, the largest travel agent of Japan, and Hawaii Tourism Japan (HTJ) signed an agreement to create tourism opportunities for advanced medical care and wellness.

JAL will start serving daily flights between Narita and Delhi, India with Boeing 787-8 on January 17 2026, expecting to meet both business and leisure travel demands and transit demands from South Asia to North America via Narita.

Michelin Guide unveiled 128 Michelin Key 2025 hotels and ryokans in Japan. 3 Michelin keys go to ‘Asaba’ in Shizuoka for the firs time (promoted from 2 key) in addition to six hotels selected last year.

The number of visitors to “Tourism EXPO Japan 2025’ at Aichi Sky Expo from September 25 to 28 2025 was 126,900 in total, exceeding the initial expectation of 100,000.

World Travel & Tourism Council (WTTC) released ‘Future of the Travel & Tourism Workforce." Japan is most severely affected, with a labor supply shortfall of 29% compared to demand levels in 2035.

JTB and Airbnb Japan have launched a local revitalization project named ‘Mirai Nigiwai Kobo’ in Japanese to solve a variety of issues in local areas and create new sustainable values.

Tourism EXPO Japan 2025 with a theme of ‘Travel for Discovery and New Encounters’ opened at Aichi Sky Expo in Aichi Prefecture on September 25. At the opening ceremony, Prime Minister Shigeru Ishiba sent a video message: “Tourism is a core industry in the regions.

‘JTB BÓKUN,’ an activity booking management system, has launched a new system linkage with ‘OMUSUBI,’ a SEEC’s booking management system to manage bookings from multiple OTAs.

Prince Hotels Worldwide (SPW) will acquire all stocks of Seattle-based lifestyle hotel brand Ace Group International LLC (AGI) at up to $90 million. SPW is going to accelerate its global business development strategy.

‘Tourism EXPO Japan 2025 Aichi/Central Japan (TEJ2025)’ with a theme of ‘Travel for Discovery and New Encounters’ will open at Aichi Sky Expo for four days from September 25 2025.

Global Sustainable Tourism Council (GSTC) held GSTC 2025 international conference in Fiji. Randy Durband, GSTC CEO, talked about the current challenges against sustainable tourism and a roadmap to solve them.

LOTTE Holdings, a Japan-Korea conglomerate, launched ‘LOTTE HOTEL JAPAN’ in order to expand the hotel business in Japan to 4,500 rooms of 20 hotels in the next decade.

JTB launched a new inbound travel strategy ‘Inbound VISION 2030' with goals to increase transactions by 2.7 times and gross profit by 2.9 times by 2030 compared to 2025.