Travel Sectors

JTB, Rakuten Travel and booking.com organized ‘Sustainable Together,’ a cross-industry event for sustainable tourism to step forward for collaboration to sustainable challenges.

[PR] ‘Digital Travel APAC 2026’ will be organized as a travel-tech event in APAC for two days from March 24 to 25 2026 in Singapore, designed for travel-tech leaders in all sessions. The theme is ‘Reimagining Travel in APAC: Smarter, Deeper, More Human.'

HIS signed an official regional partner contract with Tottenham Hotspur FC, offering game tours and special experience programs as only an official travel partner in Japan.

JTB drew up a new long-term vision ‘OPEN FRONTIER 2035’ for 2035. Under the vision, ‘exchange creation intelligence’ is placed as a source of the JTB group’s values and a base supporting higher and more diversified exchanges.

Mistui Fudosan Hotel Management has introduced a childcare service ‘Parent Time’ for international family travelers to Japan in its operating Hotel The Celestine.

JTB has forecasted that the number of Japanese travelers in 2026 is expected to reduce by 2.0% year on year to 323 million in total. Japanese international travelers will be up 2.6% to 15.5 million.

Italy-based certification organization Vireo launched Vireo Japan in partnership with Sasutena Certification Center of Japan to launch GSTC certification services in Japan.

JLL explained that the occupancy rate (OCC) of hotels in Japan for the first nine months of 2025 was up 3.2 points year on year, and the average daily rate (ADR) was up 10.8%.

A FY2025 supplementary budget for Japan Tourism Agency (JTA) amounts to 22.5 billion yen to implement initiatives to resolve issues, such as over-tourism, for which 6.8 billion yen is allocated.

JTB has forecasted that the number of Japanese travelers during this coming New Year holidays (December 20 2025 to January 5 2026) will be up 2.5% year on year to 39.9 million. The total amount of consumption up 8.4% to 1,986 billion yen.

Hospitality Tech EXPO,’ an exhibition of AI, DX and robot for the hospitality industry, will be held in Ariake, Tokyo on December 2 to 4 2026, integrating ‘Tourism DX Marketing EXPO’ for the tourism and hospitality industry and ‘Innovation Week for the food industry,’

J.D. Power Japan revealed the results of the survey on hotel customer satisfaction in Japan in 2025. Hotel room prices continued rising, while the satisfaction rate rose as a whole.

HIS announced that the number of overseas travel bookings during this coming New Year holidays (December 26 2025 to January 4 2026) was slightly down 0.9% compared to a year ago.

JTB announced that the tourism giant in Japan acquires Northstar Travel Group (NTG) as a 100% subsidiary. .Eijiro Yamakita, JTB CEO, explained how JTB draws up its future picture with the acquisition of NTG.

JTB and JR Tokai, a Japan’s railway company, has launched luggage delivery service ‘LUGGAGE EXPRESS’ between Tokyo and Kyoto with Shinkansen. A traveler receives it at a hotel on the day.

Nippon Travel Agency (NTA), a major Japanese travel agency of Japan, and Innovative Space Carrier (ISC) signed a new business partnership contract to commercialize a space travel business.

Rakuten Travel, one of the largest OTAs in Japan, has launched an overseas hotel booking service to offer more than 400,000 hotels to world’s travelers. This is an important milestone for Rakuten Travel to grow to a global OTA.

Kyoto City and DMO KYOTO send messages of tourism manners to foreign visitors in the busiest autumn leaves season in partnership with Japan National Tourism Organization (JNTO).

JW Marriott Hotel Tokyo opened in TAKANAWA GATEWAY CITY on October 2 2025. At the opening ceremony, Marriott International’s executives commented how important the hotel is in the Japanese market.

Tobu Top Tours, a Japanese travel agent, has started selling helicopter sightseeing tours looking down autumn leaves from the sky to enjoy autumn leaves comfortably avoiding traffic jam.