Travel Sectors
Japanese travelers during this coming New Year holidays are estimated at 39.9 million with a 32% increase in international travelers
JTB has forecasted that the number of Japanese travelers during this coming New Year holidays (December 20 2025 to January 5 2026) will be up 2.5% year on year to 39.9 million. The total amount of consumption up 8.4% to 1,986 billion yen.
Hospitality Tech EXPO, a travel and hospitality tech exhibition combined with a food industry event, will be hosted on December 2 to 4 2026
Hospitality Tech EXPO,’ an exhibition of AI, DX and robot for the hospitality industry, will be held in Ariake, Tokyo on December 2 to 4 2026, integrating ‘Tourism DX Marketing EXPO’ for the tourism and hospitality industry and ‘Innovation Week for the food industry,’
Hotel customer satisfaction ranking 2025 in Japan shows that the satisfaction rate rose despite prices rose
J.D. Power Japan revealed the results of the survey on hotel customer satisfaction in Japan in 2025. Hotel room prices continued rising, while the satisfaction rate rose as a whole.
HIS has received the almost same number of Japanese international travel bookings during this coming New Year holidays as a year ago
HIS announced that the number of overseas travel bookings during this coming New Year holidays (December 26 2025 to January 4 2026) was slightly down 0.9% compared to a year ago.
JTB CEO talks about the aim in acquiring the world's largest tourism B2B media company ‘Northstar Travel Group’
JTB announced that the tourism giant in Japan acquires Northstar Travel Group (NTG) as a 100% subsidiary. .Eijiro Yamakita, JTB CEO, explained how JTB draws up its future picture with the acquisition of NTG.
JTB and JR Tokai, a Japan’s railway company, launch a luggage delivery service between Tokyo and Kyoto with Shinkansen
JTB and JR Tokai, a Japan’s railway company, has launched luggage delivery service ‘LUGGAGE EXPRESS’ between Tokyo and Kyoto with Shinkansen. A traveler receives it at a hotel on the day.
Japan’s Nippon Travel Agency enters a new phase for commercial space travel, beginning accepting applications in FY2026
Nippon Travel Agency (NTA), a major Japanese travel agency of Japan, and Innovative Space Carrier (ISC) signed a new business partnership contract to commercialize a space travel business.
Japan’s local OTA Rakuten Travel has begun offering more than 400,000 hotels in the world as a global OTA
Rakuten Travel, one of the largest OTAs in Japan, has launched an overseas hotel booking service to offer more than 400,000 hotels to world’s travelers. This is an important milestone for Rakuten Travel to grow to a global OTA.
Kyoto City strengthens to send messages of tourism manners to foreign visitors in the busiest autumn leaves season
Kyoto City and DMO KYOTO send messages of tourism manners to foreign visitors in the busiest autumn leaves season in partnership with Japan National Tourism Organization (JNTO).
JW Marriott Hotel Tokyo opened in TAKANAWA GATEWAY CITY, with a CEO Capuano's comment that Japan is the most energetic market
JW Marriott Hotel Tokyo opened in TAKANAWA GATEWAY CITY on October 2 2025. At the opening ceremony, Marriott International’s executives commented how important the hotel is in the Japanese market.
A helicopter tour in Nikko Kinugawa, a popular tourist destination in Japan for autumn leaves, is available at 339,000 yen to avoid traffic jam
Tobu Top Tours, a Japanese travel agent, has started selling helicopter sightseeing tours looking down autumn leaves from the sky to enjoy autumn leaves comfortably avoiding traffic jam.
Luxury hotel brand Six Senses will open in Myoko, Niigata with 57 hotel rooms and 21 residences
Luxury hotel brand Six Senses with 57 guest rooms and suites and 21 residences will be developed in Myoko Suginohara Ski Resort area in Niigata Prefecture. The construction will begin in April 2026.
Narita Airport operates the most international aircraft movements in this winter schedule since the pandemic ended
The number of aircraft movements at Narita International Airport in this winter schedule (October 26 2025 to March 28 2026) increases by 3% year on year to 4,755 weekly.
JTB, the largest travel agent of Japan, forms a partnership with Hawaii Tourism Japan to create new medical and wellness experiences
JTB, the largest travel agent of Japan, and Hawaii Tourism Japan (HTJ) signed an agreement to create tourism opportunities for advanced medical care and wellness.
JAL will launch daily flight services between Narita and Delhi and start cod-shares with IndiGo in January 2026
JAL will start serving daily flights between Narita and Delhi, India with Boeing 787-8 on January 17 2026, expecting to meet both business and leisure travel demands and transit demands from South Asia to North America via Narita.
Michelin Guide unveils 128 Michelin Key 2025 hotels and ryokans in Japan, including seven 3 Keys and 20 2 Keys
Michelin Guide unveiled 128 Michelin Key 2025 hotels and ryokans in Japan. 3 Michelin keys go to ‘Asaba’ in Shizuoka for the firs time (promoted from 2 key) in addition to six hotels selected last year.
Visitors to Tourism EXPO Japan 2025 reached 126,900 in total for four days, exceeding the initial expectation
The number of visitors to “Tourism EXPO Japan 2025’ at Aichi Sky Expo from September 25 to 28 2025 was 126,900 in total, exceeding the initial expectation of 100,000.
WTTC forecasts Japan will be the most serious country in shortage of tourism workforces in 2035
World Travel & Tourism Council (WTTC) released ‘Future of the Travel & Tourism Workforce." Japan is most severely affected, with a labor supply shortfall of 29% compared to demand levels in 2035.
Airbnb and JTB, the largest Japanese travel agent, launch a local revitalization project in Japan, expecting to bring the success stories to the world
JTB and Airbnb Japan have launched a local revitalization project named ‘Mirai Nigiwai Kobo’ in Japanese to solve a variety of issues in local areas and create new sustainable values.
‘Tourism EXPO Japan 2025’ was held in Aichi for the first time, opening with the prime minister’s remark that tourism is a trump for local revitalization
Tourism EXPO Japan 2025 with a theme of ‘Travel for Discovery and New Encounters’ opened at Aichi Sky Expo in Aichi Prefecture on September 25. At the opening ceremony, Prime Minister Shigeru Ishiba sent a video message: “Tourism is a core industry in the regions.
