Tag: "OutboundTravelFromJapan"
What is South Korea’s strategy for the Japanese market toward a goal of record-high 4.5 million tourists in 2026?
Korea Tourism Organization (KTO) is implementing a strategy centered on targeted marketing and regional diversification to achieve a goal of record-high 4.5 million Japanese tourists in 2026.
Thailand is driving its higher-value-added tourism strategy, including wellness, to attract Japanese luxury travelers
Thapanee Kiatphaibool, Tourism Authority of Thailand (TAT) Governor visited Japan to join ‘Thai Festival Tokyo 2026' and talked about the current market situation of Japan and its promotional plans.
MLB Chicago White Sox is eager to attract Japanese tourists, taking the success of Japanese player Murakami as an opportunity
Chicago White Sox, a Major League Baseball team, is making efforts to attract Japanese tourists to Chicago and Illinois, taking the sucess of Japanese player Murakami as an tourism opportunity.
There is a 4.5 times gap between Japanese travelers to Taiwan and Taiwanese travelers to Japan in 2025
There was still a 4.5 times gap between Japanese travelers to Taiwan and Taiwanese travelers to Japan. Taiwan Tourism Administration is trying to increase Japanese travelers to Taiwan.
Local experience bookings by Japanese international travelers during the Golden Week period 2026 increased by up to 2.2 times
According to KKDAY JAPAN, local experience and optional tour bookings from Japanese international travelers for 10 days from March 26 to April 6 2026 were up 2.2 times.
Japan-USA Tourism Campaign 2026 is launched celebrating the 250th anniversary of the founding of the United States
Japan-USA Tourism Campaign 2026 starts in April 2026 to expand two-way tourism between Japan and USA, taking chances of the 250th anniversary of the founding of the United States.
What are key points of five-years ‘Tourism Nation Promotion Basic Plan’? A goal of 40 million international repeaters is included
The Japanese government accepted five-years ‘Tourism Nation Promotion Basic Plan’ from FY2026 to FY2030. What are key points of the plan?
Expedia brand General Manager talks about their strategy in Japan and the future travel trends including the growing secondary cities
Travel Voice interviewed Tracey Weber, senior vice president and general manager of the Expedia brand, to know how Expedia sees the current Japanese market and the future travel trends.
The percentage of Japanese passport holders rose to 18% as of the end of 2025, and online applications increased to 36% of the total
The percentage of Japanese passport holders was about 17.8% in 2025, higher than about 16.8% a year earlier. The ratio of online applications rose from about 9% in 2024 to about 36% in 2025
Japanese major digital wallet service ‘PayPay’ forms a partnership with Visa for cross-border payment both in Japan and globally
Japanese major digital wallet service ‘PayPay’ signed a strategic partnership with Visa to build a global PayPay ecosystem. The first global market will be U.S.
JTB acquires an exclusive right to sell tours with ‘Rugby World Cup 2027’ tickets as only an official agent in Japan
JTB will tours with ‘Rugby World Cup 2027 (RWC2027)’ tickets as only an official agent in Japan, creating and sell exclusive tours combined RWC tickets with accommodations and excursions in Australia.
HIS, a leading travel company of Japan, becomes an official travel partner for Tottenham Hotspur FC, offering special experience programs
HIS signed an official regional partner contract with Tottenham Hotspur FC, offering game tours and special experience programs as only an official travel partner in Japan.
Japanese domestic travelers in 2026 are expected to reduce to 307 million, while international travelers to increase slightly-JTB forecast
JTB has forecasted that the number of Japanese travelers in 2026 is expected to reduce by 2.0% year on year to 323 million in total. Japanese international travelers will be up 2.6% to 15.5 million.
Tourism organizations of Japan try to create momentum toward a goal of 1 million cruise travelers
Three tourism organizations of Japan are working together for creation of momentum toward a goal of 1 million cruise travelers, making a new logo with a new catchphrase of ‘Let’s CRUSIE 1 M (Million).'
Japanese passport acquisition fee will be reduced to 9,000 yen for 10-years-valid and to 4,500 yen for five-years-valid probably in July 2026
The government will reduce the passport acquisition fee from 16,000 yen currently to 9,000 yen for a 10-years-valid passport, and from currently 11,000 yen to 4,500 yen for a five-years-valid passport.
The Japanese ruling parties specify a rise in departure tax to 3,000 yen in the Tax Reform Outline for FY2026
The Japanese ruling parties specify a rise in departure tax from 1,000 yen currently to 3,000 yen on July 1 2026 in the Tax Reform Outline for FY2026 to drive the national tourism policies.
Japanese travelers during this coming New Year holidays are estimated at 39.9 million with a 32% increase in international travelers
JTB has forecasted that the number of Japanese travelers during this coming New Year holidays (December 20 2025 to January 5 2026) will be up 2.5% year on year to 39.9 million. The total amount of consumption up 8.4% to 1,986 billion yen.
HIS has received the almost same number of Japanese international travel bookings during this coming New Year holidays as a year ago
HIS announced that the number of overseas travel bookings during this coming New Year holidays (December 26 2025 to January 4 2026) was slightly down 0.9% compared to a year ago.
JTB, the largest travel agent of Japan, forms a partnership with Hawaii Tourism Japan to create new medical and wellness experiences
JTB, the largest travel agent of Japan, and Hawaii Tourism Japan (HTJ) signed an agreement to create tourism opportunities for advanced medical care and wellness.
Japanese outbound travelers were up 15% year on year to 1.4 million in September 2025, 80% of the 2019 level
The number of Japanese outbound travelers in September 2025 was up 15.0% year on year to 1,394,500, continuing 15% year-on-year growths since July.
