43 major travel companies in Japan finally earned more sales in March 2023 than pre-pandemic
Sales of 43 major travel companies increased by 17.8% to 531 billion JPY in total in March 2023, compared to March 2019.
Japan Tourism Agency is promoting outbound travel from Japan, together with the travel industry, designating 24 destinations as significant markets
Japan Tourism Agency (JTA) and Japan Association of Travel Agents (JATA) launched an outbound travel initiative called ‘Now, Overseas Travel!' to recover the outbound travel market, including half-price support for acquisition of a passport by JATA.
Guest nights in March 2023 in Japan continued recovering to just a 3% reduction compared to 2019
The total number of guest nights in March 2023 (provisionally) was up 48.6% year on year to 49.7 million, which were down just 2.8% even compared to March 2019.
Japan Tourism Agency shows four pillars of how local tourism plays promote DX to improve destination management
Japan Tourism Agency instructs how local tourism players should promote digital transformation in four pillars, showing the future vision, the current challenges, how to solve issues and also KPIs in FY2027.
Japan Tourism Agency draws up a plan to boost outbound travel with three actions
Japan Tourism Agency drew up a policy package to recover the outbound travel market, expecting to achieve 20 million travelers, the 2019 level, as soon as possible.
Japan Tourism Agency launches a public-private committee to encourage companies to introduce telework and Workcation rules
Japan Tourism Agency launched a public-private committee for telework and Workcation promotion to create momentum for telework and Workcation and working on companies to introduce new corporate rules.
More than 90% of Japanese Generation Z who have experienced overseas travels want to travel overseas this year
More than 90% of Japanese Generation Z who have experienced overseas travels say that they want to go overseas within this year, according to Japan Tourism Agency's survey. The most-focused point to choose a destination is ‘security’ with 73%.
Japan Tourism Agency shows drafts of the new national tourism policy by 2025, focusing on consumption goals rather than numerical goals
Japan Tourism Agency proposed drafts of new Basic Act for Promoting a Tourism-Oriented Country by 2025, focusing on quality improvement rather than an increase in quantity, having three strategy pillars.
Spending per international traveler in Japan in the last three months of 2022 exceeded the pre-pandemic level
Spending in Japan by international travelers for three months from October to December 2022 was estimated at 595.2 billion JPY. Spending per international traveler was up 24.6% to 212,000 JPY even compared to three years ago.
Japan Tourism Agency opens a special website to boost weekdays travel
Japan Tourism Agency opened a special website to search benefited travel products for weekdays as one of “One more night in weekday’ campaigns.
Nationwide travel discount program is extended to the next year despite smaller discount rate
Japan Tourism Agency announced that the nationwide travel discount program will be extended to December 27 2022 (checkout on December 28) from originally December 21 2022 and to even the next year despite smaller discount rate.
Japanese guest nights in September 2022 restored to a 5.4% decrease from pre-pandemic level
The total number of Japanese guest nights in September 2022 (provisionally) was up 70.5% year on year to 38.3 million, which were 5.4% fewer guests nights than the same month in 2019. The occupancy rate was 46.9% overall.
Spending in Japan by international visitors this summer is estimated at 163.1 billion JPY or 310,000 JPY a day
Spending in Japan by international visitors for three months from July to September 2022 was estimated at 163.1 billion JPY or 310,000 JPY a day.
43 Japanese travel companies reduced sales in August 2022 by 60% compared to pre-pandemic, but saw a recovery sign in outbound travel
Sales of 43 major travel companies increased by 141.9% year on year to 194.2 billion JPY in total in August 2022. Sales in overseas travel were up 521.8% year on year to 34.3 billion JPY due to gradual restart of overseas travel package tours.
Japan and Spain sign a memorandum for mutual tourism cooperation in five priority spaces
Japan and Spain signed a memorandum for mutual tourism cooperation on September 22 2022, focusing on five priorities including local tourism and sustainable tourism as new viewpoints.
43 Japanese travel companies earned six times more sales in overseas travel than a year ago due to restart of package tours
sales of 43 major travel companies increased by 60.5% year on year to 180.3 billion JPY in total in July 2022. Compared to July 2019, the reduction rate increased to 55.9% because of the 7th COVID-19 wave.
Japan Tourism Agency revises a guideline to accept a foreign tourist tour without a tour conductor
Japan Tourism Agency has revised "Guidelines for Accepting Foreign Tourists." A travel agency or a travel service arrangement agency is responsible for the tour. They have to make arrangements for round-trip air tickets and all accommodations throughout traveling in Japan before entering Japan.
The Japanese government decides to postpone “Nationwide travel support program’ due to surge of COVID-19 BA.5 cases
The Japanese government has decided to postpone “Nationwide travel support program’ due ti surge of COVID-19 BA.5 cases, though it was originally expected to start in early July, but Prefectural discount support program is extended to the end of August.
Japanese guest nights in May 2022 were recovered to a 11% reduction compared to May 2019
The total number of Japanese guest nights in May 2022 (provisionally) was up 81% year on year to 37 million, 11% fewer guests nights than the same month in 2019, and the occupancy rate was 46.7% overall, higher than 43.2% in April 2022.
Japan Tourism Agency draws up a guideline to accept international tourists, clarifying operators’ responsibility
Japan Tourism Agency announced a guideline for tour operators, tour conductors and accommodations in accepting international package tours, requiring to register tour applicants to the Entrants, Returnees Follow-up System or ERFS.