According to the new DMO guideline, Japan Tourism Agency canceled registrations of seven DMO candidates, while approving registration renewals of all 41 registered DMOs.
Japanese guest nights in Japan recovered to a 16% reduction in November 2020, though low occupancy rates continued in urban areas
The total number of Japanese guest nights was down 15.7% to 34.2 million in November 2020, improving from a 35.2% reduction in October 2020 clearly because of ‘Go To Travel,' and international guest nights increased from 270,000 in October 2020 to 440,000 due to the limited ease of the entry rules.
Japan Tourism Agency budgets creation of new travel styles including Workcation and promotion of DX as new policies in FY2021
The Japanese government accepted a FY2021 budget draft of 40.9 billion JPY, 40% less than the FY2020 budget, for Japan Tourism Agency (JTA) that is focusing on new travel styles including Workcation and promotion of digital transformation for the tourism services as new policies in FY2021.
Japan Tourism Agency (JTA) is developing ‘decentralized travel’ campaign as a New Normal traveling style. Using the special logo, travel operators are developing their original campaigns, creating decentralized travel-themed products and offering reward opportunities.
Japan Tourism Agency staff works remotely in Hokkaido to translate their own experiences into policymaking for Workcation
Japan Tourism Agency (JTA) staff themselves experienced Workcation in Hokkaido to translate their experiences into policymaking for Workcation.
Japan’s domestic travel recovery campaign ‘Go To Travel’ has been used by 18.9 million guest nights for the first two months
The total number of guest nights for the Japanese government’s domestic travel recovery campaign ‘Go To Travel’ has reached 16.9 million for the first two months, and a budget of about 73.5 billion JPY has been used so far.
The Japanese government’s domestic travel recovery campaign will begin on July 22 amid an increase in COVID-19 cases
The Japanese government has decided to begin 'Go To Travel' campaign on July 22 2020 to boost domestic travel demand, although COVID-19 cases have recently increased again nationwide, particularly in Tokyo.
48 major travel companies in Japan unprecedentedly lost 71% of their sales in March 2020, hit by COVID-19
48 major travel companies were deadly hit by COVID-19 in March 2020, reducing sales of all domestic, overseas and inbound travels. Total sales in FY2019 also resulted in year-on-year reduction.