Agoda implemented improvement of functions on the booking platform, including stricter compliance standards for third-party suppliers, an AI-based trouble detection tool and a 24/7 support service, as Japan Tourism Agency has demanded function improvements to Agoda because bookers and hotels reported several troubles with bookings on the OTA’s platform.
Agoda has set stricter compliance standards to address issues related to the inability to secure rooms when conducting transactions through third-party suppliers of accommodations in Japan. The new contract terms improves trust and accountability, including strengthening penalties against violations.
To address issues with rooms not matching those listed on the website, Agoda introduced an AI-based trouble detection tool to identify and correct content inconsistencies proactively. In addition, the new system automatically detects and blocks inappropriate rates, and has enhanced management functions that enable customer support representatives to quickly correct errors in room information.
Furthermore, Agoda strengthened the support system, with the launch of 24/7 supports to both customers and partners.
