News
International conventions organized in Japan were up 1.2 times to 1,702 in 2024, ranked the 7th MICE market globally
The number of international conventions organized in Japan increased by 1.2 rimes year on year to 1,702 in 2024 . The number of participants was also up 1.2 times to 1.24 million.
The fiscal 2025 supplementary budget for Japan Tourism Agency amounts to 22.5 billion yen including 6.8 billion yen for over-tourism countermeasures
A FY2025 supplementary budget for Japan Tourism Agency (JTA) amounts to 22.5 billion yen to implement initiatives to resolve issues, such as over-tourism, for which 6.8 billion yen is allocated.
LINE Yahoo! integrates communication windows into AI agents to support clients seamlessly from design to target in advertising
LINE Yahoo! (LY) held the corporate event "LINE Yahoo! BIZ Conference 2025" to explain the concept of ‘AI First.’ LY is forming a platform that AI agents autonomously guide customers through purchases, reservations, and various conversions.
The hotel occupancy rate in Kyoto City may be down 5 points in December 2025 if Chinese guests halve
The occupancy rate of 112 hotels in Kyoto City was up 1.3 points year on year to 90% in October 2025, which was record-high after the end of the pandemic. If Chinese guests halve, DMO KYOTO has estimated that the occupancy rate will be down to 84.4% in November.
Japanese travelers during this coming New Year holidays are estimated at 39.9 million with a 32% increase in international travelers
JTB has forecasted that the number of Japanese travelers during this coming New Year holidays (December 20 2025 to January 5 2026) will be up 2.5% year on year to 39.9 million. The total amount of consumption up 8.4% to 1,986 billion yen.
30% of Japanese people are interested in domestic dual-residence, selecting a preferred travel destination within 90 minutes from home
EY Strategy and Consulting released the survey report on a dual-residence trend in Japan. 25.8% were interested in dual-residence in Japan, and 8.7% have already experienced dual-residence. Dual-residence should be regarded as part of tourism policy.
Bounce launches a service to deliver travelers’ luggages from four airports in Japan to 3000 Yamato branch offices nationwide
Bounce has started a new service to deliver travelers’ luggages from Haneda Airport, Centrair AIrport, Fukuoka Airport and Naha Airport to about 3,000 Yamato Transport branch offices nationwide.
Japanese domestic travel consumption was up 9% in the Q3 of 2025 with a 4% rise in spending per traveler
The total amount of Japanese domestic travel consumption was up 9.0% year on year to 8 trillion yen in the 3rd quarter of 2025. The total number of Japanese domestic travelers in Japan was up 4.6% year on year to 161 million.
A new tourist double-deck bus line in Kyoto City is opened to separate visitors from citizens on the local community route
A new ‘Purple Line’ of the double-deck ‘Sky Hop Bus Kyoto’ was opened in Kyoto City, connecting tourist destinations of Arashiyama, Kinkakuji Temple, Daitokuji Temple and Nijo Castle.
Hospitality Tech EXPO, a travel and hospitality tech exhibition combined with a food industry event, will be hosted on December 2 to 4 2026
Hospitality Tech EXPO,’ an exhibition of AI, DX and robot for the hospitality industry, will be held in Ariake, Tokyo on December 2 to 4 2026, integrating ‘Tourism DX Marketing EXPO’ for the tourism and hospitality industry and ‘Innovation Week for the food industry,’
A rise in entry-visa fee to Japan may reduce international visitors by 1.7% or local spending by 284 billion yen -Nomura Securities estimates
Supposing the fee will be around 23,000 yen based on the average of the visa fee of six G7 counties, Nomura Securities has estimated that the annual number of international visitors to Japan may reduce by 1.7%, and spending per traveler by 2.0%.
Hotel customer satisfaction ranking 2025 in Japan shows that the satisfaction rate rose despite prices rose
J.D. Power Japan revealed the results of the survey on hotel customer satisfaction in Japan in 2025. Hotel room prices continued rising, while the satisfaction rate rose as a whole.
HIS has received the almost same number of Japanese international travel bookings during this coming New Year holidays as a year ago
HIS announced that the number of overseas travel bookings during this coming New Year holidays (December 26 2025 to January 4 2026) was slightly down 0.9% compared to a year ago.
JTB CEO talks about the aim in acquiring the world's largest tourism B2B media company ‘Northstar Travel Group’
JTB announced that the tourism giant in Japan acquires Northstar Travel Group (NTG) as a 100% subsidiary. .Eijiro Yamakita, JTB CEO, explained how JTB draws up its future picture with the acquisition of NTG.
Japanese outbound travelers were up 8.3% year on year to 1.24 million in October 2025, 75% of the 2019 level
The number of Japanese outbound travelers in October 2025 was up 8.3% year on year to 1,243,600. The growth rate was smaller than around 14% in the last 5 months.
International arrivals in Japan reached record-high 3.9 million for October 30, boosted by autumn leaves
The number of international arrivals in Japan in October 2025 was up 17.6% year on year to 3,896,300, record-braking for October with 580,000 more arrivals than a year ago.
World Ski Award 2025 selects Nikko Style Niseko HANAZONO in Japan as the World’s Best New Hotel
The World’s Best New Hotel of ‘World Ski Award 2025’ was won by Nikko Style Niseko HANAZONO in Hokkaido, Japan. For the ski industry in Japan, winners are Rusutsu Resort for the Japan’s Best Ski Resort.
Trip.com Japan GM talks about its ‘generous’ support system from the app to customer supports in Japanese by 100 staff
Tomoyuki Takada, Trip.com International Travel Japan General Manager, talked about the latest travel trends and local tourism as well as its supports and services. He also said AI development equals personalization.
Japan’s Hoshino Resorts and Agoda form a strategic partnership to list all of the Hoshino brands on Agoda
Agoda formed a strategic partnership with Hoshino Resorts to enable a user to book all of the Hoshino Resorts to send foreign travelers to local areas in Japan.
Tokyo is awarded as the first Best Overall Destination in the Saudi Arabia-leading tourism award ‘TOURISE,’ more valuable than New York and Paris
International tourism award ‘TOURISE Award 2025' was announced. The first Best Overall Destination winner was Tokyo, highly valued as the city experience combined innovations and diversities.
