News
Daiwa House, a Japan’s leading house maker, launches a new brand for longterm travelers, working together with Airbnb Japan
Daiwa House Industry, a Japan’s leading house maker, signed a comprehensive partnership agreement with Airbnb Japan to launch a new brand ‘Sumu powered by Airbnb Partners’ for longterm stay.
Hoshino Resort, a Japanese hotel operator, launches a new brand for mountain tourism to offer comfortable stay experiences
Hoshino Resort, a Japanese hotel operator, launched a new brand ‘LUCY’ specializing in mountain tourism as its sixth brand. ‘LUCY Oze Hatomachi,’ will open in Oze National Park, Gunma Prefecture on September 1 2025.
Korea focuses on spreading Japanese tourists to local regions and enhancing marketing activities for females in 2025
Korea Tourism Organization (KTO) is focusing on spreading Japanese tourists to local regions, enhancing marketing activities for a core market of female travelers and boosting a group travel market.
Asia’s leading experience booking platform KKday works together with Suntory to deliver food information in Japan to inbound tourists to Japan
KKday JAPAN (KKday), Asia's leading experience booking platform, began offering food and beverage contents for inbound tourists to Japan in collaboration with Suntory.
Spending in Japan by inbound travelers increased by 28% to 2.3 trillion yen for the first three months of 2025
Spending by inbound travelers for the first three months of 2025 increased by 28.4% year on year to 2.3 trillion yen. Spending per person was estimated at 222,000 yen.
Japanese outbound travelers were up 16.7% year on year to 1.4 million in March 2025
The number of Japanese outbound travelers in March 2025 was up 16.7% year on year to 1,423,400. Compared to March 2019, it was still down 26.2%.
Digital Travel APAC 2025 will open in Singapore in August 2025 [Ticket discount is available for Travel Voice audiences] (PR)
(PR) ‘Digital Travel APAC 2025,’ an event for the digital travel industry in Asian and Pacific region, will open for two days from August 12 2025 in Singapore, where over 50 experts will discuss the Future of Travel.
International visitors to Japan exceeded 10 million fastest ever, adding 3.5 million in March 2025
The total number of international visitors to Japan for the first three months of 2025 reached 10.5 million, exceeding 10 million fastest ever.
A notable increase in international guest nights in local regions in Japan was seen in January 2025
International guest nights in January 2025 were up 34.8% year on year to 15.2 million in January 2025, and the growth rate was higher than 22.9% in December 2024.
SkyDrive, a Japanese ‘flying car’ developer, unveiled a demonstration flight in the Osaka Kansai Expo venue, toward passenger flight in this summer
SkyDrive, a a Japanese ‘flying car’ developer, performed a demonstration flight of ‘SkyDrive SD-05’ flying car in EXPO Vertiport. Passenger point-to-point flight or circulation flight is slated for this coming summer.
What kind of travel Japanese GenZ likes? 25% of males prefer to ‘sole travel,’ and 52% of females to ‘gourmet'
Japanese GenZ (18 to 29 years old)'s travel preferences are different between males and females. Male GenZ prefers to ‘sole travel (25.2%),’ and among female GenZ, the top is ‘travel for gourmet (52.4%),’
Luxury magazine publisher Condé Nast Japan and Deloitte Japan launch a consultation service for luxury international travelers to Japan
Condé Nast Japan, a publisher of VOGUE JAPAN or GQ JAPAN, and Deloitte Tohmatsu (Deloitte Japan) have launched a new consultation service for businesses or PR activities for luxury international travelers to Japan.
World Expo 2025 Opens in Osaka-Kansai, exhibiting from ‘Flying Car’ to unique pavilions to touch future society
Osaka Kansai Expo 2025 opened with a theme of ‘Designing Future Society for Our Lives’ on April 13 2025. Before the official opening, the pavilions were opened to media. The organizer expects 28.2 million visitors in total.
HIS, a leading Japanese travel company, resulted in the first net profit in five fiscal years, increasing sales by 40% in the core travel business
HIS turned into the first black for the FY2024 (November 1 2023 to October 31 2024) in five fiscal years, posting net profit of 8,717 million yen (2,628 million yen inn deficit last year). All of the segments grew by double digit or more.
Interview with Trip.com Executive: Boosting Regional Tourism in Japan and Offering Experiential Expo Travel Packages
Trip.com is focusing on sending its global users to local regions in Japan. Sunny Sun, Trip.com Group Vice President, said at an interview with Travel Voice, "“We are introducing unknown charms in Japan."
Hakuba Village, Nagao, increased tourists during the 2024-2025 winter season by 14% to record-high 1.3 million
The number of tourists visiting the world-famous winter resort Hakuba Village, Nagano, Japan was up 14% year on year to record-high 1.3 million during the winter season.
Hopper President talks about entry into the Japanese market in partnership with Sumitomo Mitsui Card
Hopper launched an online travel booking platform ‘V Trip’ for credit card members and V members of Sumitomo Mitsui Card. Dakota Smith, Hooper President and Cofounder talked about V Trip and how it develops its business in Japan.
JTB forecasts that Japanese travelers will reduce by 7% during this coming Golden Week holiday period, despite a 10% increase in outbound travelers
JTB has forecasted that Japanese travelers during this coming Golden Week holiday period (April 25 to May 7 2025) will reduce by 6.9% year on year to 23.5 million, and outbound travelers are forecasted to increase by 10%.
Travel Voice issues the ‘Over-Tourism 2025’ report to dig out what is its origin, how it is defined and what happens globally
Travel Voicer re-examined the problem of over-tourism. It defines the situation in the world, explains Japan's current situation, and has published a report to solve and curb over-tourism.
Japan Tourism Agency promotes more Japanese people to travel overseas with new campaigns by the travel industry organization
Japan Tourism Agency (JTA) has issued the “Motto Kaigai-e, Sengen(More! Overseas Declaration in English)” in collaboration with the Ministry of Foreign Affairs and the Japan Association of Travel Agents (JATA).