News
Local cafe is the most preferable place for breakfast among repeaters to Japan from Taiwan and Hong Kong
71.1% of travelers to Japan from Taiwan and Hong Kong have full breakfast during staying in Japan. 68% select local restaurant or cafe as the most preferable place for breakfast.
Japanese domestic travel consumption was up 6% in the Q2 of 2025 with a rise in spending per traveler
Total amount of Japanese domestic travel consumption was up 6.2% year on year to 6.8 trillion yen in the 2nd quarter of 2025. Travel spending a travel per traveler was up 5.8% to 46,676 yen.
Major three railway companies of Japan begin a new Shinkansen booking service on LINE, the biggest communication app in Japan
JR Tokai, JR West Japan and JR Kyushu will begin a new Shinkansen booking service on LINE, the biggest communication app in Japan. PayPay, a digital wallet, can be selected as payment.
Japan is by far a top destination to revisit, while awareness of ‘onsen’ is still low in U.S. or Europe, according to the ‘Japan Brand’ survey
Dentsu's ‘Japan Brand Survey 2025’ shows that Japan was by far a top destination to revisit, as 52.7% of all respondents answered that they want to visit Japan again, and the satisfaction rates of foreign travelers who have visited local regions were 96.2%.
JTB acquires BtoB tourism media Group ‘Northstar Travel,’ placing Phocuswright and Travel Weekly under the umbrella
JTB has reached an agreement with the world-leading BtoB tourism media ‘Northstar Travel Group (NTG) to acquire all stocks of NTG, placing Travel Weekly, Phocuswright or Business Travel News under the umbrella.
JTB Report 2025 on Japanese outbound travel finds the market is led by 20s females, and young people do not care about the exchange rate
According to JTB Outbound Travel Report 2025, the market was led by 20s females with the departure rate of 29.4%. Many 30s or older males and females said that they want to travel abroad when the yen becomes stronger.
Activity booking platform Klook works with Hong Kong Tourism Board for Muslim-friendly campaign
Activity booking platform Klook and Hong Kong Tourism Board (HKTB) launched a Muslim-friendly campaign ‘Jelajah Hong Kong, proposing proposes Muslim-friendly tourist spots, activities, hotels, halal foods and worships.
What is an online medical treatment service for international visitors to Japan available for 24 hours, 365 days?
M3 Career, medical human resource business provider, launched a new online medical treatment service ‘Hotel de DOCTOR 24’ in April 2025. How good is ‘Hotel de DOCTOR 24’ for hotels, doctors and patients?
Japanese outbound travelers continued recovering slowly, with a 15% increase to 1.21 million in July 2025
The number of Japanese outbound travelers in July 2025 was up 14.9% year on year to 1,205,500. Compared to July 2019, it was still down 27.3%.
International arrivals in Japan were a record-high 3.4 million in July, despite year-on-year reductions in six source markets
The number of international arrivals in Japan in July 2025 was up 4.4% year on year to record-high 3,437,000 for July, despite the growth rate was the lowest in this year.
Hoshino Resorts OMO Hotels expands local-based nightlife events to 11 hotels nationwide in Japan
OMO Hotel, a Hoshino Resort brand, expanded local-based nightlife event ‘Local Rhythm Night' to 11 hotels nationwide in Japan. It is an event that guests enjoy original cultures in a destination.
International visitors’ purchasing intention DI for the future is down 3 points despite the number of visitors are expected to increase
The current diffusion index (DI) of purchasing intensions by international visitors was 65, the almost same as the previous quarter, but the future judgement DI was 65, three lower points than the previous quarter.
NAVITIME, a Japanese navigation app, clarifies popular cherry blossom spots in Japan that foreign travelers visited in this spring
NAVITIME Japan announced the most popular cherry blossom spots for international visitors by region in this spring, based on data from the navigation app for international visitors ‘Japan Travel by NAVITIME.’
Hawaiian Airlines will suspend Honolulu-Fukuoka service in November 2025, as CEO said, “Market challenges have persisted”
Hawaiian Airlines will suspend three Honolulu-Fukuoka flights weekly on November 19 2025. CEO Joe Sprague said, “Market challenges have persisted."
Japanese major travel companies’ index shows overseas travel sales increased by 8% in June 2025, boosted by a 21% increase in package tours sales
sales of 44 major travel companies in June 2025 were up 5.9% year on year to 318 billion yen in total, including 112.1 billion yen for overseas travel (up 8.2%).
A Japanese digital ticket system provider deals with bus tour tickets in a port-of-call city for cruise passengers
Lecip Holdings has begun dealing with tour bus ticket on the digital ticket system ‘QUICK TRIP Ticket’ for cruise passengers who join a tour in Ishigaki Island.
A new audio streaming solution is launched in Japan for tour participants to share voices on smartphone in real time
A new audio streaming service ‘MORPHONE’ is launched in the tourism market. The cloud-based service, without downloading an app, distributes audio to tour participants on their smartphones all at once.
Yahoo! Search launches a generative AI service to summarize word-of-mouth of 47,000 commercial facilities in Japan
LINE Yahoo has begun offering a new generative AI service on Yahoo! Search to summarize word-of mouth of 47,000 commercial facilities.
A new double-brands hotel ‘Tokyu Stay Mercure’ will open in Hiroshima in May 2026
Mercure, an Accor brand, and Tokyu Stay, a Tokyu Resorts & Stay brand, will open double-brand hotel ‘Tokyu Stay Mercure Hiroshima’ in May 2026.
Regional airports will be a key for Japan to achieve a goal of 60 million international visitors
Kyoji Kuramochi, Vice President of JRTT and former Deputy Director of Civil Aviation Bureau, talked about how important local airports are to achieve a goal of 60 million international visitors
