News

‘Tourism EXPO Japan 2025 Aichi/Central Japan (TEJ2025)’ with a theme of ‘Travel for Discovery and New Encounters’ will open at Aichi Sky Expo for four days from September 25 2025.

Global Sustainable Tourism Council (GSTC) held GSTC 2025 international conference in Fiji. Randy Durband, GSTC CEO, talked about the current challenges against sustainable tourism and a roadmap to solve them.

WeatherNews has forecasted that autumn leaves this year are expected to be at their average peak or a little bit behind usual nationwide. Part of autumn leaves might be damaged the colors.

JUNGLIA OKINAWA sells a special ticket exclusively for local residents in Okinawa in the limited period from September 1 2025 to October 31 2025.

LOTTE Holdings, a Japan-Korea conglomerate, launched ‘LOTTE HOTEL JAPAN’ in order to expand the hotel business in Japan to 4,500 rooms of 20 hotels in the next decade.

JTB launched a new inbound travel strategy ‘Inbound VISION 2030' with goals to increase transactions by 2.7 times and gross profit by 2.9 times by 2030 compared to 2025.

71.1% of travelers to Japan from Taiwan and Hong Kong have full breakfast during staying in Japan. 68% select local restaurant or cafe as the most preferable place for breakfast.

Total amount of Japanese domestic travel consumption was up 6.2% year on year to 6.8 trillion yen in the 2nd quarter of 2025. Travel spending a travel per traveler was up 5.8% to 46,676 yen.

JR Tokai, JR West Japan and JR Kyushu will begin a new Shinkansen booking service on LINE, the biggest communication app in Japan. PayPay, a digital wallet, can be selected as payment.

Dentsu's ‘Japan Brand Survey 2025’ shows that Japan was by far a top destination to revisit, as 52.7% of all respondents answered that they want to visit Japan again, and the satisfaction rates of foreign travelers who have visited local regions were 96.2%.

JTB has reached an agreement with the world-leading BtoB tourism media ‘Northstar Travel Group (NTG) to acquire all stocks of NTG, placing Travel Weekly, Phocuswright or Business Travel News under the umbrella.

According to JTB Outbound Travel Report 2025, the market was led by 20s females with the departure rate of 29.4%. Many 30s or older males and females said that they want to travel abroad when the yen becomes stronger.

Activity booking platform Klook and Hong Kong Tourism Board (HKTB) launched a Muslim-friendly campaign ‘Jelajah Hong Kong, proposing proposes Muslim-friendly tourist spots, activities, hotels, halal foods and worships.

M3 Career, medical human resource business provider, launched a new online medical treatment service ‘Hotel de DOCTOR 24’ in April 2025. How good is ‘Hotel de DOCTOR 24’ for hotels, doctors and patients?

The number of Japanese outbound travelers in July 2025 was up 14.9% year on year to 1,205,500. Compared to July 2019, it was still down 27.3%.

The number of international arrivals in Japan in July 2025 was up 4.4% year on year to record-high 3,437,000 for July, despite the growth rate was the lowest in this year.

OMO Hotel, a Hoshino Resort brand, expanded local-based nightlife event ‘Local Rhythm Night' to 11 hotels nationwide in Japan. It is an event that guests enjoy original cultures in a destination.

The current diffusion index (DI) of purchasing intensions by international visitors was 65, the almost same as the previous quarter, but the future judgement DI was 65, three lower points than the previous quarter.

NAVITIME Japan announced the most popular cherry blossom spots for international visitors by region in this spring, based on data from the navigation app for international visitors ‘Japan Travel by NAVITIME.’

Hawaiian Airlines will suspend three Honolulu-Fukuoka flights weekly on November 19 2025. CEO Joe Sprague said, “Market challenges have persisted."