News
Visitors to 10 Hakuba Valley ski resorts reached 1.9 million in the 2025-2026 winter season, out of which 48% were foreigners
The total number of visitors to 10 ski resorts in the Hakuba area in the 2025-2026 winter season were up 3% year on year to record-high 1,925,000 in the last decade.
tripla, a Japanese IT solution provider for accommodation, partners with MakeMyTrip to help its users expand sales in India
tripla, a Japanese IT solution provider for accommodation, announced that its channel manager ‘tripla Nexus’ for accommodations is linked with Indian OTA ‘MakeMyTrip.'
ADR of major hotels in Japan rose by 8.6% to 17,818 yen, and the occupancy rate reached 83.3% in FY2025
According to Tokyo Shoko Research, ADR and the average occupancy rate of 13 major hotel brands reached the highest levels in FY2025 after the pandemic ended.
JTB、the Japan’s leading travel company, to acquire major Asian DMC ‘EXO Travel’ to expand its global business
JTB will acquire stocks of All Wise Holdings, which owns ‘EXO Travel,’ a major DMC in Asia to expand the travel businesses from Europe, US or Australia to Asia as a global leading DMC.
Japanese international travelers were up 4.7% to 1.13 million in May 2026
he number of Japanese international travelers in May 2026 was up 4.7% year on year to 1,127,400. Compared to May 2019, the number was still down 21.6%.
International arrivals in Japan were down 3.6% in May 2026, while record-high were seen 19 source markets
The number of international arrivals in Japan in May 2026 was down 3.6% year on year to 3,559,900. Despite the reduction overall, arrivals from 19 source markets broke the previous record for May.
ANA and JAL will raise fuel surcharges again to the highest levels ever from July 2026
ANA and JAL will raise their fuel surcharges for the tickets from July 1 to August 31 2026 to the highest levels ever, depending on the latest Singapore Kerosine price.
The repeater rate of inbound tourists to Japan is 65%, while the first-time visit rate from long-haul markets is 60%
EY Strategy and Consulting (EYSC) has released the latest tourism report ‘Toward Building a Sustainable Inbound Market,' analyzing and organizes the behavior, consumption patterns, and regional dispersion of tourists.
The Destination Restaurant of the Year 2026 in Japan is awarded to a shark fin specialty restaurant in Kesennuma, Miyagi
The Destination Restaurant of the Year 2026 in the 6th Japan Times Destination Restaurants was awarded to ‘Kesennuma KUROMORI,’ a shark fin specialty restaurant, in Kesennuma, Miyagi.
SQUEEZE, a Japanese hotel operator, renovates a 50-years building in Shibuya to a longterm stay hotel
SQUEEZE will open "SHIFT HOTEL SHIBUYA JINNAN" in July 2026, renovating a 50-year-old building to meet mid-term or longterm stay guests’ needs.
Princess Cruises forms a partnership with Korea Tourism Organization to send 300,000 Japanese travelers to Korea
Carnival Japan, the Japanese office of Princess Cruises, recently signed a partnership with the Korea Tourism Organization (KTO) to expand cruise tourism to South Korea.
JAL will augment five international routes, including San Diego and Bengaluru, to meet growing inbound travel demands
JAL will augment to daily flights on five international routes after September 2026 to meet growing inbound travel demands, including Narita-San Diego and Narita-Bengaluru after September 1.
Empty-hand travel service in Japan allows an international traveler to add up to 1.5 hours for leisure, the survey says
The final report on empty-hand travel in Japan finds that the empty-hand travel service allowed a traveler to add up to 1.5 hours for leisure activities.
Hokkaido Niseko draws up a new brand message toward a year-round tourist destination
Niseko Promotion Board (NPB) announced a new brand message ‘Niseko by Nature’ to aim at transforming from a winter tourist destination to a year-round tourist destination.
Korea Tourism Organization and Peach Aviation, a Japanese LCC, form a partnership to increase Japanese travelers to Korea
Korea Tourism Organization and Peach Aviation, a Japanese LCC, signed a partnership agreement to increase Japanese travelers to Korea, especially to local areas.
The travel businesses in the AI era were discussed at WiT Japan 2026, saying that AI is already a premise
WiT Japan 2026 was held with a main theme of ‘The Next 20’ and a sub-theme of ‘Quiet Power’ in Tokyo on June 1 and 2 2026. What did speakers discuss for the future?
Real Pokémon GO event in Tokyo gathered 1.71 million participants, encouraging them to walk in unknown Tokyo
‘Pokémon GO Fest Tokyo’ was held in the Tokyo Bay Area for four days. Including ‘In-Town Game Play’ over entire Tokyo (except islands), a pre-event from May 25, the total number of participants reached about 1.71 million.
Online spending for travel in Japan by households of two or more people was up 20% to 6,600 yen in March 2026
The average spending on online shopping by households of two or more people was 28,726 yen in March 2026. Spending on online shopping for travel was up 20.3% to 6,595 yen.
Authentic Ninja experience tours are now on sale for foreign luxury travelers to Japan
Authentic Ninja experience tours that are based in the Ninja history is now on sale mainly targeting luxury travelers from U.S., Europe or Australia.
International conventions in Japan ranked 6th globally in 2025, securing the top spot in Asia for four years in a row
The number of international conventions in Japan in 2025 was up 15% year on year to 428, which were 6th most globally. In Asia, Japan was the top for four years in a row.
