News

WiT Japan 2026 was held with a main theme of ‘The Next 20’ and a sub-theme of ‘Quiet Power’ in Tokyo on June 1 and 2 2026. What did speakers discuss for the future?

‘Pokémon GO Fest Tokyo’ was held in the Tokyo Bay Area for four days. Including ‘In-Town Game Play’ over entire Tokyo (except islands), a pre-event from May 25, the total number of participants reached about 1.71 million.

The average spending on online shopping by households of two or more people was 28,726 yen in March 2026. Spending on online shopping for travel was up 20.3% to 6,595 yen.

Authentic Ninja experience tours that are based in the Ninja history is now on sale mainly targeting luxury travelers from U.S., Europe or Australia.

The number of international conventions in Japan in 2025 was up 15% year on year to 428, which were 6th most globally. In Asia, Japan was the top for four years in a row.

Brother Sales, the domestic sales subsidiary of Brother Industries, a printing and machinery maker, will open the interactive entertainment facility ‘BROTHER JOYFACTORY TOKYO,' targeting foreign visitors.

ANA and JAL released the second edition of their joint report, ‘Toward Net Zero CO2 Emissions from Air Transport in 2050,’ calling for a "Co-creation Model" for SAF by society.

Qatar Airways will restart five Doha/Kansai flights a week on June 16 and four Doha/Haneda flights a week on July 16.

Fujikyu and Embassy of India in Japan co-hosted ‘Mt.Fuji Yoga Festival’ at Fujikyu’s managing ‘Hotel Mt. Fuji,' trying to make the hotek a mecca of wellness.

The total amount of domestic travel consumption by Japanese travelers for the first three months of 2026 was up 4.8% year on year to 5.9 trillion yen.

The number of Japanese international travelers in April 2026 was up 8.4% year on year to 1,042,100.

The number of international arrivals in Japan in April 2026 was down 5.5% year on year to 3,692,200. The total for the four months of 2026 was also down 0.5% to 14,375,800.

TikTok Japan officially launched ‘TikTok Go,’ a function to book tourist spots and accommodations directly from a short movie in partnership with major OTAs.

Korea Tourism Organization (KTO) is implementing a strategy centered on targeted marketing and regional diversification to achieve a goal of record-high 4.5 million Japanese tourists in 2026.

Banyan Tree Higashiyama Kyoto has recently launched four experiential accommodation packages designed to allow guests to experience the charms of Kyoto.

United Airlines will launch three flights a week between Sapporo and San Francisco with the Boeing 787-9 in the winter period from December 11 in 2026.

Thapanee Kiatphaibool, Tourism Authority of Thailand (TAT) Governor visited Japan to join ‘Thai Festival Tokyo 2026' and talked about the current market situation of Japan and its promotional plans.

Rakuten Travel, a major Japanese OTA, added a new accommodation booking function in ‘Rakuten AI,’ supported seamlessly from suggestion to booking.

VELTRA Cruise, a BtoB cruise booking system provided by VELTRA, an activity booking platform, links with Yomiuri Travel Service’s booking system.

Visa Worldwide Japan is running a large-scale campaign to promote tap-to-pay for railways nationwide in Japan.