News

Tomoyuki Takada, Trip.com International Travel Japan General Manager, talked about the latest travel trends and local tourism as well as its supports and services. He also said AI development equals personalization.

Agoda formed a strategic partnership with Hoshino Resorts to enable a user to book all of the Hoshino Resorts to send foreign travelers to local areas in Japan.

International tourism award ‘TOURISE Award 2025' was announced. The first Best Overall Destination winner was Tokyo, highly valued as the city experience combined innovations and diversities.

Japan Travel Bureau Foundation (JTBF) analyzed why Japanese people do not travel, focusing on ages. ‘Polarization’ is progressing among senior travelers, and ‘range of interests in travel’ is shrinking among 20s.

According to Berkshire Hathaway Travel Protection (BHTP)'s the safest country to travel 2026, Japan is ranked 9th and selected as one of Hall of Fame countries that have averaged a top-10 position since 2018.

UnionPay, the Chinese digital wallet, has started issuing an exclusive card for travelers to Kansai area in Japan to stimulate Chinese travers’ shopping minds.

DMM.com, a Japan’s entertainment EC provider, launched ‘DMM Travel Booking’ in partnership with Trip.com for the system linkage, which enables a user to search and book trip.com inventories.

Luggage storage provider Bounce has launched a luggage delivery service between Yamato Transport’s 3000 bases nationwide in Japan, allowing allows a traveler to deliver luggage between the Yamato’s offices or check-in counters.

JTB and JR Tokai, a Japan’s railway company, has launched luggage delivery service ‘LUGGAGE EXPRESS’ between Tokyo and Kyoto with Shinkansen. A traveler receives it at a hotel on the day.

Nippon Travel Agency (NTA), a major Japanese travel agency of Japan, and Innovative Space Carrier (ISC) signed a new business partnership contract to commercialize a space travel business.

Rakuten Travel, one of the largest OTAs in Japan, has launched an overseas hotel booking service to offer more than 400,000 hotels to world’s travelers. This is an important milestone for Rakuten Travel to grow to a global OTA.

Kyoto City and DMO KYOTO send messages of tourism manners to foreign visitors in the busiest autumn leaves season in partnership with Japan National Tourism Organization (JNTO).

Japan's Leisure White Paper 2025 reveals that the entire leisure market scale in 2024 increased by 5.6% year on year to 75.2 trillion yen, and ‘domestic travel’ was the top activity with 46.8 million in terms of the number of participants.

JW Marriott Hotel Tokyo opened in TAKANAWA GATEWAY CITY on October 2 2025. At the opening ceremony, Marriott International’s executives commented how important the hotel is in the Japanese market.

Tobu Top Tours, a Japanese travel agent, has started selling helicopter sightseeing tours looking down autumn leaves from the sky to enjoy autumn leaves comfortably avoiding traffic jam.

Cross-boarder EC payment service ‘Alipay+’ increased payment volume in Japan for the first nine months of 2025 by 30% year on year, growing payments in medical services, cosmetics, vending machines and entertainments.

Luxury hotel brand Six Senses with 57 guest rooms and suites and 21 residences will be developed in Myoko Suginohara Ski Resort area in Niigata Prefecture. The construction will begin in April 2026.

Traveloka signed a strategic partnership with NETSTARS, a Japanese cashless payment platform, to introduce ‘StarPay-Biz for Hotel,’ a payment platform service exclusively for hotels provided by NETSTARS.

The number of aircraft movements at Narita International Airport in this winter schedule (October 26 2025 to March 28 2026) increases by 3% year on year to 4,755 weekly.

The highest growth rate in international visitors to Japan was seen in Sakaiminato City, Tottori Prefecture, in the summer of 2025, showing 2.83 times more visitors than compared to a year earlier.