News

The Japan Tourism Agency recently conducted a survey on problems international tourists have in traveling in Japan. The ratio of problems with ‘immigration procedure’ at an airport was up 2.4 times to 8.6%.

Fujikyu group, a private railway company in Japan, has begun developing transportation infrastructures in Mt.Fuji and Five Fuji Lakes area to make the area a world standard luxury resort.

Seven-Eleven Japan, the largest convenience store chain of Japan, is focusing on product development and marketing activities to encourage international visitors to Japan to spend more at stores.

Shizuoka Prefecture started pre-registration and pre-payment on ‘Shizuoka Prefecture FUJI NAVI’ app for Mt. Fuji climbers who enter the gates in Shizuoka on May 9 2025.

Osaka Kansai EXPO 2025 opened on April 13 2025. It is expected to be a great opportunity for Japanese people to turn their eyes to the world again. What kind of impacts on the tourism industry do it have?

Universal Studio Japan (USJ) terminated ticket selling at on-site booths and expanded online ticket selling by adding QR-code payment as new payment method.

Sendai City, Miyagi Prefecture, launched a travel campaign to encourage Japanese people who have suffered rise in prices to travel to Sendai.

DID-GLOBAL and The DECK launch a new service for international digital Nomad who stay in Japan to book a residence and a 24-hours working space simultaneously before visiting Japan.

Klook has started developing promotion campaigns for the EXPO on its platform and at the same time selling a package of the EXPO ticket and local experience tickets and transportation tickets.

LIINE Yahoo, a Japanese communication app, has begun offering a new function that generative AI summarize word-of-mouths for accommodations on Yahoo! search.

Tabelog, a Japanese restaurant search and booking platform, opened a mini program on a major Chinese communication app ‘WeChat' to enables Chinese visitors to Japan to search and book a restaurant in Japan.

EY Strategy and Consulting (EY Japan) released its latest report titled ‘What does high value-added tourism generate?' to seek a possibility to create new markets or industries when local communities address high value-added tourism involving different players.

Daiwa House Industry, a Japan’s leading house maker, signed a comprehensive partnership agreement with Airbnb Japan to launch a new brand ‘Sumu powered by Airbnb Partners’ for longterm stay.

Hoshino Resort, a Japanese hotel operator, launched a new brand ‘LUCY’ specializing in mountain tourism as its sixth brand. ‘LUCY Oze Hatomachi,’ will open in Oze National Park, Gunma Prefecture on September 1 2025.

Korea Tourism Organization (KTO) is focusing on spreading Japanese tourists to local regions, enhancing marketing activities for a core market of female travelers and boosting a group travel market.

KKday JAPAN (KKday), Asia's leading experience booking platform, began offering food and beverage contents for inbound tourists to Japan in collaboration with Suntory.

Spending by inbound travelers for the first three months of 2025 increased by 28.4% year on year to 2.3 trillion yen. Spending per person was estimated at 222,000 yen.

The number of Japanese outbound travelers in March 2025 was up 16.7% year on year to 1,423,400. Compared to March 2019, it was still down 26.2%.

(PR) ‘Digital Travel APAC 2025,’ an event for the digital travel industry in Asian and Pacific region, will open for two days from August 12 2025 in Singapore, where over 50 experts will discuss the Future of Travel.

The total number of international visitors to Japan for the first three months of 2025 reached 10.5 million, exceeding 10 million fastest ever.