News

Google Maps has announced the top five most popular spots by prefecture on Google Maps. The most popular spots for tourists were ‘Tokyo Skytree’ in Tokyo, ‘Universal Studio Japan’ in Osaka and ‘Fushimi Inari Shrine’ in Kyoto.

JTB has started selling a dialog-based travel program ‘Kokotori' for travelers to take back mental energy through dialogs with travel professionals. Psychological effects by travel can be quantified.

Hawaii Tourism Japan (HTJ) launched a special campaign for Japanese people to discounted prices for local experiences or tours.

‘Poke Park KANTO’ will open in part of Yomiuri Land in Tokyo in the spring 2026. more than 600 Pokemons will show up in ‘Pokemon Forest’ and ‘Kayatsuri Town’.'

Nathalie Delattre, Minister Delegate for Tourism of France talked about ‘sustainability,’ ‘inclusivity’ and ‘innovation’ as key drivers for the further growth, when she visited Japan to attend France National Day of Osaka Kansai EXPO.

The total amount of tourism spending in Japan by international visitors for three months from April 2025 increased by18.0% to 2.53 trillion yen year on year.

Klook formed a partnership with Hoshino Resorts to encourage Klook users to visit local cities in Japan for decentralization of inbound tourists to Japan.

Japanese government sets the goal of 1 million Japanese cruise travelers by 2030 to boost the Japan’s cruise market. The goal is estimated to divine into 70% for Japan-based cruise ships and 30% for foreign-based cruise ships.

Agoda revealed additional service improvements in Japan, as the OTA has been requested by Japan Tourism Agency (JTA) to solve the troubles in booking rooms.

The number of international arrivals in Japan in June 2025 was up 7.6% year on year to record-high 3,377,800 for June totaling 21,518,100 for the first half of 2025.

Traveloka President Caesar Indra, who attended WiT Japan 2025, talked about the strategy for the Japanese market and the OTA’s strengths.

Trip.com has begun broadcasting TV CM featuring Thailand, South Korea and Taiwan to boost overseas travel of Japanese consumers. The CM sends a message of ‘very close to the world.’

LOTTE JTB, a local company of JTB Group in South Korea, started selling Major League Baseball (MLB) tours in U.S. from South Korea. JTB plans to accelerate sports hospitality business worldwide.

Japanese OTA ‘jalan.net' continues encouraging users to book travels through demand-boosting to meet each region’s needs, creation of tourism contents, distribution of coupons and sales campaigns.

Japanese experience booking platform Veltra has started testing a membership concierge service for luxury travelers to provide priceless tailor-made travels.

About 22.6 million Japanese peoples, 22% of the total population, are involved in particular regions continuously and in certain ways. Out of the total, visitors to particular regions were about 18.8 million.

The ratio of answers that ‘I want to go to the EXPO’ as of the middle of May was 33.7%, 9.7 higher points than the last survey in October 2024, according to The Mitsubishi Research Institute (MRI) survey.

HIS overseas travel bookings in this summer vacation period (July 19 to August 31) was up 8.2% year on year. The average cost was up 7% to 204,300 yen.

TBS has launched a new travel brand ‘Suika’ to provide luxury inbound travelers with tailer-made tours, which are creased based on the TV program contents.

JTB has forecasted that the number of Japanese travelers in the summer vacation period this year (July 15 to August 31) will increase by 0.8% year on year to 74.6 million in total.