Tag: "OTA"
The travel businesses in the AI era were discussed at WiT Japan 2026, saying that AI is already a premise
WiT Japan 2026 was held with a main theme of ‘The Next 20’ and a sub-theme of ‘Quiet Power’ in Tokyo on June 1 and 2 2026. What did speakers discuss for the future?
TikTok Japan launches a function to book tourist spots or accommodations directly from a short movie
TikTok Japan officially launched ‘TikTok Go,’ a function to book tourist spots and accommodations directly from a short movie in partnership with major OTAs.
Japanese OTA Rakuten Travel adds a accommodation booking function in ‘Rakuten AI’
Rakuten Travel, a major Japanese OTA, added a new accommodation booking function in ‘Rakuten AI,’ supported seamlessly from suggestion to booking.
Japan’s VELTRA Cruise provides Yomiuri Travel with a cruise booking system as a BtoB partnership
VELTRA Cruise, a BtoB cruise booking system provided by VELTRA, an activity booking platform, links with Yomiuri Travel Service’s booking system.
Local experience bookings by Japanese international travelers during the Golden Week period 2026 increased by up to 2.2 times
According to KKDAY JAPAN, local experience and optional tour bookings from Japanese international travelers for 10 days from March 26 to April 6 2026 were up 2.2 times.
The top Net Promoter Score OTA is jalan.net in Japan, and 68% said AI answers fit my tastes
According to NTT Docomo Business X 's NPS (Net Promotor Score) benchmark survey 2025, the top NPS OTA was jalan.net (4.2 points), followed by ikyu.com (1.5 points) and Yahoo!Travel (-4.6 points).
The most-satisfied OTA in Japan was ikyu.com, and top was Rakuten Travel in activity booking
Oricon, a survey and analysis company, announced the user satisfaction ranking for general OTA, activity booking OTA and hotel meta-search in Japan.
Japan’s word-of-mouth posting ranking 2025 in travel websites shows Booking.com had the largest share, occupying about 50% including the second Google
No.1 travel website with the most word-of-mouth posted in 2025 was Booking.com, followed by Google. The top 2 had a share of about 50% of the total.
Trip.com sells Shinkansen tickets for a user to pass through a gate with an issued QR code
Trip.com will begin selling Shinkansen tickets in partnership with four JR companies, offering purchase opportunities to international visitors to Japan in their respective languages.
A new settlement service debuts for accommodations in Japan to receive payment from global OTA more quickly and automatically
New BtoB settlement service in linkage with ‘TEMAIRAZU,’ a platform for an accommodation to manage bookings from multiple global OTAs, enables an OTA to send money to an accommodation, using Mastercard’s VCN.
Okinawa Churaumi Aquarium expands sales channels for international guests in partnership with Linktivity
Linktivity, an e-ticket platform of Japan, has extended its sales network for Okinawa Churaumi Aquarium to allows global OTAs to sell the tickets to their users.
45% of International travelers arriving in Kansai Airport book local experiences in Japan before their departures
According to Osaka Convention & Tourism Bureau (OCTB), 45% of international travelers arriving in Kansai Airport booked them before their departures. The most-used booking platform was Klook.
Trip.com Japan GM talks about its ‘generous’ support system from the app to customer supports in Japanese by 100 staff
Tomoyuki Takada, Trip.com International Travel Japan General Manager, talked about the latest travel trends and local tourism as well as its supports and services. He also said AI development equals personalization.
Japan’s Hoshino Resorts and Agoda form a strategic partnership to list all of the Hoshino brands on Agoda
Agoda formed a strategic partnership with Hoshino Resorts to enable a user to book all of the Hoshino Resorts to send foreign travelers to local areas in Japan.
DMM.com, a Japan’s entertainment EC provider, launch ‘DMM Travel Booking’ in partnership with Trip.com for DMM members
DMM.com, a Japan’s entertainment EC provider, launched ‘DMM Travel Booking’ in partnership with Trip.com for the system linkage, which enables a user to search and book trip.com inventories.
Japan’s local OTA Rakuten Travel has begun offering more than 400,000 hotels in the world as a global OTA
Rakuten Travel, one of the largest OTAs in Japan, has launched an overseas hotel booking service to offer more than 400,000 hotels to world’s travelers. This is an important milestone for Rakuten Travel to grow to a global OTA.
Traveloka introduces a payment service for hotels in strategic partnership with NETSTARS, a Japanese cashless payment platform
Traveloka signed a strategic partnership with NETSTARS, a Japanese cashless payment platform, to introduce ‘StarPay-Biz for Hotel,’ a payment platform service exclusively for hotels provided by NETSTARS.
Agoda sets stricter standards for third-party suppliers in addition to a GenAI-based trouble detection tool and a 24/7 support service
Agoda implemented improvement of functions on the booking platform, including stricter compliance standards for third-party suppliers, an AI-based trouble detection tool and a 24/7 support service.
Japanese OTA Rakuten Travel launches AI agent to assist users find accommodations meeting their needs, based on reviews and booking trends
Rakuten Travel, one of the largest OTAs in Japan, has launched an AI agent ‘Rakuten Travel AI Hotel Search’ that assists a user to find hotel or ryokan candidates, based on reviews and the booking trend analysis data.
The city in Asia with the most repeat travelers in the first half of 2025 was Bangkok, followed by Tokyo
OTA Agoda announced that the city in Asia with the most repeat travelers in the first half of 2025 was Bangkok, followed by Tokyo. By country or region, the top was Japan.
