Tag: "OTA"
The most-satisfied OTA in Japan was ikyu.com, and top was Rakuten Travel in activity booking
Oricon, a survey and analysis company, announced the user satisfaction ranking for general OTA, activity booking OTA and hotel meta-search in Japan.
Japan’s word-of-mouth posting ranking 2025 in travel websites shows Booking.com had the largest share, occupying about 50% including the second Google
No.1 travel website with the most word-of-mouth posted in 2025 was Booking.com, followed by Google. The top 2 had a share of about 50% of the total.
Trip.com sells Shinkansen tickets for a user to pass through a gate with an issued QR code
Trip.com will begin selling Shinkansen tickets in partnership with four JR companies, offering purchase opportunities to international visitors to Japan in their respective languages.
A new settlement service debuts for accommodations in Japan to receive payment from global OTA more quickly and automatically
New BtoB settlement service in linkage with ‘TEMAIRAZU,’ a platform for an accommodation to manage bookings from multiple global OTAs, enables an OTA to send money to an accommodation, using Mastercard’s VCN.
Okinawa Churaumi Aquarium expands sales channels for international guests in partnership with Linktivity
Linktivity, an e-ticket platform of Japan, has extended its sales network for Okinawa Churaumi Aquarium to allows global OTAs to sell the tickets to their users.
45% of International travelers arriving in Kansai Airport book local experiences in Japan before their departures
According to Osaka Convention & Tourism Bureau (OCTB), 45% of international travelers arriving in Kansai Airport booked them before their departures. The most-used booking platform was Klook.
Trip.com Japan GM talks about its ‘generous’ support system from the app to customer supports in Japanese by 100 staff
Tomoyuki Takada, Trip.com International Travel Japan General Manager, talked about the latest travel trends and local tourism as well as its supports and services. He also said AI development equals personalization.
Japan’s Hoshino Resorts and Agoda form a strategic partnership to list all of the Hoshino brands on Agoda
Agoda formed a strategic partnership with Hoshino Resorts to enable a user to book all of the Hoshino Resorts to send foreign travelers to local areas in Japan.
DMM.com, a Japan’s entertainment EC provider, launch ‘DMM Travel Booking’ in partnership with Trip.com for DMM members
DMM.com, a Japan’s entertainment EC provider, launched ‘DMM Travel Booking’ in partnership with Trip.com for the system linkage, which enables a user to search and book trip.com inventories.
Japan’s local OTA Rakuten Travel has begun offering more than 400,000 hotels in the world as a global OTA
Rakuten Travel, one of the largest OTAs in Japan, has launched an overseas hotel booking service to offer more than 400,000 hotels to world’s travelers. This is an important milestone for Rakuten Travel to grow to a global OTA.
Traveloka introduces a payment service for hotels in strategic partnership with NETSTARS, a Japanese cashless payment platform
Traveloka signed a strategic partnership with NETSTARS, a Japanese cashless payment platform, to introduce ‘StarPay-Biz for Hotel,’ a payment platform service exclusively for hotels provided by NETSTARS.
Agoda sets stricter standards for third-party suppliers in addition to a GenAI-based trouble detection tool and a 24/7 support service
Agoda implemented improvement of functions on the booking platform, including stricter compliance standards for third-party suppliers, an AI-based trouble detection tool and a 24/7 support service.
Japanese OTA Rakuten Travel launches AI agent to assist users find accommodations meeting their needs, based on reviews and booking trends
Rakuten Travel, one of the largest OTAs in Japan, has launched an AI agent ‘Rakuten Travel AI Hotel Search’ that assists a user to find hotel or ryokan candidates, based on reviews and the booking trend analysis data.
The city in Asia with the most repeat travelers in the first half of 2025 was Bangkok, followed by Tokyo
OTA Agoda announced that the city in Asia with the most repeat travelers in the first half of 2025 was Bangkok, followed by Tokyo. By country or region, the top was Japan.
Activity booking platform Klook works with Hong Kong Tourism Board for Muslim-friendly campaign
Activity booking platform Klook and Hong Kong Tourism Board (HKTB) launched a Muslim-friendly campaign ‘Jelajah Hong Kong, proposing proposes Muslim-friendly tourist spots, activities, hotels, halal foods and worships.
Klook partners with Hoshino Resorts, a Japanese hotel chain, to sell a package of ryokan and transportation in Japan
Klook formed a partnership with Hoshino Resorts to encourage Klook users to visit local cities in Japan for decentralization of inbound tourists to Japan.
Agoda CEO states that it is trying to improve services in Japan to solve the reported troubles in booking rooms
Agoda revealed additional service improvements in Japan, as the OTA has been requested by Japan Tourism Agency (JTA) to solve the troubles in booking rooms.
Traveloka President Caesar Indra talks about the business strategy for the Japanese market as the largest OTA in Southeast Asia
Traveloka President Caesar Indra, who attended WiT Japan 2025, talked about the strategy for the Japanese market and the OTA’s strengths.
Trip.com broadcasts TV CM to boost overseas travel and appeal its customer supports for Japanese consumers
Trip.com has begun broadcasting TV CM featuring Thailand, South Korea and Taiwan to boost overseas travel of Japanese consumers. The CM sends a message of ‘very close to the world.’
Japanese OTA ‘jalan.net' increased domestic accommodation bookings in FY2024 by 11% to record-high 1.4 trillion yen
Japanese OTA ‘jalan.net' continues encouraging users to book travels through demand-boosting to meet each region’s needs, creation of tourism contents, distribution of coupons and sales campaigns.
