Tag: "SNS"

The most popular internet services in Japan are Yahoo! Japan in users and YouTube in usage time

The most popular internet services in Japan are Yahoo! Japan in users and YouTube in usage time

The top internet service was Yahoo! Japan with the reach rate of 68.9% a month, followed by Goggle with 65.1%, according to Nielsen Digital’s ‘Tops of 2021: Digital in Japan’ ranking.
Japanese GenZ tends to use Instagram bookmark for travel destination search and SNS for information gathering

Japanese GenZ tends to use Instagram bookmark for travel destination search and SNS for information gathering

The most used information-gathering tool by Japanese GenZ was SNS (69.8%) in 2021, replacing TV (40.8%) in 2014, and users of mail apps reduced from 64.7% to 42.6%, while users of music and video apps remarkably increased from 39.8% to 70.6%.