Japanese Travelers

JTB survey shows traveling with married couples or partners and traveling alone have increased in pandemic Japan

JTB survey shows traveling with married couples or partners and traveling alone have increased in pandemic Japan

JTB survey shows the ratio of ‘married couples or partners’ as a traveling company was up 4.4 points to 33.1% in 2020, and also the ratio of ‘traveling alone’ up 3.9% to 17.1% in the pandemic.
Japanese guest nights slightly picked up in February 2021, but the low occupancy rate was still low with 27%

Japanese guest nights slightly picked up in February 2021, but the low occupancy rate was still low with 27%

Japanese guest nights was down 46% year on year to 17.6 million in February 2021 , slightly higher than a 49.7% reduction in January, and the average occupancy rate was 26.9%, improving a little from 23.4% in January.
Japanese experienced overseas travelers are aggressive about travel in Japan as well, according to the sentiment survey

Japanese experienced overseas travelers are aggressive about travel in Japan as well, according to the sentiment survey

JTB Tourism Research & Consulting's survey shows that Japanese who experienced overseas travelers in 2019 traveled in Japan in 2020 more frequently than those who experienced domestic travel only in 2019.
‘Engaged travelers’ are estimated at 18.3 million in Japan with 20% of all residents traveling to a particular local community

‘Engaged travelers’ are estimated at 18.3 million in Japan with 20% of all residents traveling to a particular local community

Relationship travelers, who visit particular local community for a particular purpose, is estimated at 18.27 million, about 20% of all 106 million 18 years old or older residents nationwide, which consist of 8.61 million (18.4% of all residents) in three major urban areas and 9.66 million (16.3% of all residents) in other local areas.
Telecom Square offers a new free service on its app to issue location certificate for 14 days after entering Japan

Telecom Square offers a new free service on its app to issue location certificate for 14 days after entering Japan

Telecom Square has released a new free service to issue location certificate on its AR navigation app to meet requirement for travelers entering into Japan to save location information on selected map app for 14 days.
Domestic travel consumption of Japanese travelers halved to 9.9 trillion JPY in 2020, and travel expenditure a traveler were also down

Domestic travel consumption of Japanese travelers halved to 9.9 trillion JPY in 2020, and travel expenditure a traveler were also down

Domestic travel consumption by Japanese travelers was down 46.5% year on year to 2,694 billion JPY in the fourth quarter of 2020 (October to December 2020), and the yearly total accordingly decreased by 54.9% to 9,898 billion JPY. Travel expenditure was down 9.2% to 33,925 JPY a traveler a trip in 2020.
Keys to choose accommodation are ‘like staying home,’ ‘dining in a private room’ and ‘chartered bath’ among Japanese travelers

Keys to choose accommodation are ‘like staying home,’ ‘dining in a private room’ and ‘chartered bath’ among Japanese travelers

JTB Tourism Research & Consulting's survey shows that keys to choose accommodation is ‘thorough hygiene,' ‘dining a private room,' and ‘chartered bath,' all of which are to avoid close contact with others like staying home.
Willingness to travel tends to recover among Japanese female seniors, as the travel performance rate rose in late 2020

Willingness to travel tends to recover among Japanese female seniors, as the travel performance rate rose in late 2020

JTB Tourism Research & Consulting Survey notably illustrates that Japanese female seniors were more willing to travel in the last three months of 2020 than before, although those people had been negative about traveling since COVID-19 broke out.
The unsatisfactory rate in not traveling overseas is 36% in Japan, lower than 55% in APAC, according to Klook survey

The unsatisfactory rate in not traveling overseas is 36% in Japan, lower than 55% in APAC, according to Klook survey

Klook survey finds that the ratio of people who are unsatisfied with not traveling overseas currently was 36% in Japan, which was lower than 55% on average in APAC.
Guest nights in Japan worsened to a 38% reduction with the occupancy rate of lower than 40% in December 2020

Guest nights in Japan worsened to a 38% reduction with the occupancy rate of lower than 40% in December 2020

The total number of Japanese guest nights was down 24.4% year on year to 28.7 million, dropping from a 16.1% reduction in November 2020 obviously because the Japanese domestic travel recovery program ‘Go To Travel’ has been suspended nationwide.
Imperial Hotel, a prestigious hotel in Japan, launches a subscription-based apartment service at 360,000 JPY a month

Imperial Hotel, a prestigious hotel in Japan, launches a subscription-based apartment service at 360,000 JPY a month

Imperial Hotel, Tokyo announced launch of a new service apartment business, for which 99 rooms on the third floor have been renovated, expecting to meet new needs, such as the second working space for corporate executives, business continuity plan (BCP) or the second house for a wealthy class.
DMO KYOTO develops ‘Visit Intent Index’ based on accesses on five official websites, showing the bottom in April

DMO KYOTO develops ‘Visit Intent Index’ based on accesses on five official websites, showing the bottom in April

DMO KYOTO has developed ‘Visit Intent Index’ to measure tourists’ intents to visit Kyoto in a quantitative way. In December 2020, both of actual visitors and the visit intent index dropped to 60.7 and 67.1 because ‘Go To Travel’ program was tentatively suspended amid re-spread of COVID-19.
Japanese overseas travelers were just 3.2 million in 2020, largely decreasing from 20 million a year ago

Japanese overseas travelers were just 3.2 million in 2020, largely decreasing from 20 million a year ago

The number of Japanese overseas travelers was down 84.2% year on year to 3,174,200 in 2020, including 33,000 in December 2020 only.
Japan Railway East prepares remote work environment in the bullet train ‘Shinkansen’ for business travelers

Japan Railway East prepares remote work environment in the bullet train ‘Shinkansen’ for business travelers

Japan Railway East will operate a special remote-work train car on the Tohoku Shinkansen line for business travelers, looking for a new business opportunity under new normal lifestyle.
Kyoto City saw a 43% increase in Japanese guest nights in hotels in November 2020, the largest YOY growth ever

Kyoto City saw a 43% increase in Japanese guest nights in hotels in November 2020, the largest YOY growth ever

Japanese guest nights in 66 hotels were up 42.8% year on year in November 2020, which was the largest YOY growth since the survey began.The average occupancy rate was 63.2%, 22.2 points higher than October (41.0%), improving for seven months in a row.
Japanese guest nights in Japan recovered to a 16% reduction in November 2020, though low occupancy rates continued in urban areas

Japanese guest nights in Japan recovered to a 16% reduction in November 2020, though low occupancy rates continued in urban areas

The total number of Japanese guest nights was down 15.7% to 34.2 million in November 2020, improving from a 35.2% reduction in October 2020 clearly because of ‘Go To Travel,' and international guest nights increased from 270,000 in October 2020 to 440,000 due to the limited ease of the entry rules.
More than half of Japanese are interested in vacation rental as an option of accommodations, despite low awareness as a whole

More than half of Japanese are interested in vacation rental as an option of accommodations, despite low awareness as a whole

45% of Japanese respondents are interested in vacation rental as on option of accommodations, selecting ‘condominium or apartment' as the top, although the awareness rate is still low at 19%, according to Expedia survey.
Japan will suspend new entries from all of foreign countries and regions and 14-days quarantine exemption until the end of January 2021

Japan will suspend new entries from all of foreign countries and regions and 14-days quarantine exemption until the end of January 2021

Japan will suspend new entries from all of foreign countries and regions until January 31 2021 to avoid possible inclusion of new variants of COVID-19, and the 14-days quarantine exemption for short-term business travelers will also be suspended.
Travel consumption of 318.7 billion JPY may be lost due to  nationwide tentative suspension of the Japan’s domestic travel recovery initiative

Travel consumption of 318.7 billion JPY may be lost due to nationwide tentative suspension of the Japan’s domestic travel recovery initiative

JTB Tourism Research & Consulting has calculated losses of 9.6 million travelers and 318.7 billion JPY in travel consumption due to the tentative suspension. Japanese domestic travelers during 2020-2021 New Year holiday period is expected to reduce by 73% to 7.9 million from 29.3 million a year ago.
Japanese overseas travelers were down 98.1% to 30,000 in November 2020

Japanese overseas travelers were down 98.1% to 30,000 in November 2020

The number of Japanese overseas travelers was down 98.1% year on year to 30,700 in November 2020.No large increase was seen in November, despite ease of quarantine for Japanese business travelers after returning to Japan and start of pre-test program for Japanese travelers in Hawaii.