Japanese Travelers
Hotel customer satisfaction ranking 2025 in Japan shows that the satisfaction rate rose despite prices rose
J.D. Power Japan revealed the results of the survey on hotel customer satisfaction in Japan in 2025. Hotel room prices continued rising, while the satisfaction rate rose as a whole.
HIS has received the almost same number of Japanese international travel bookings during this coming New Year holidays as a year ago
HIS announced that the number of overseas travel bookings during this coming New Year holidays (December 26 2025 to January 4 2026) was slightly down 0.9% compared to a year ago.
Japanese outbound travelers were up 8.3% year on year to 1.24 million in October 2025, 75% of the 2019 level
The number of Japanese outbound travelers in October 2025 was up 8.3% year on year to 1,243,600. The growth rate was smaller than around 14% in the last 5 months.
JTB, the largest travel agent of Japan, forms a partnership with Hawaii Tourism Japan to create new medical and wellness experiences
JTB, the largest travel agent of Japan, and Hawaii Tourism Japan (HTJ) signed an agreement to create tourism opportunities for advanced medical care and wellness.
Japanese outbound travelers were up 15% year on year to 1.4 million in September 2025, 80% of the 2019 level
The number of Japanese outbound travelers in September 2025 was up 15.0% year on year to 1,394,500, continuing 15% year-on-year growths since July.
Narita Airport handled the first 1 million Japanese passengers in August 2025 since the pandemic ended
The number of Japanese passengers from/to Narita Airport in August 2025 was up15% year on year to 1,050,000, exceeding 1 million a month for the first time since the pandemic ended.
Japanese outbound travelers were up 15% year on year to 1.65 million, 80% of the 2019 level
The number of Japanese outbound travelers in August 2025 was up 14.7% year on year to 1,648,300, the most outbound travelers in this year.
JUNGLIA OKINAWA, a new theme-park in Okinawa, offers a special ticket exclusively for local residents
JUNGLIA OKINAWA sells a special ticket exclusively for local residents in Okinawa in the limited period from September 1 2025 to October 31 2025.
Japanese domestic travel consumption was up 6% in the Q2 of 2025 with a rise in spending per traveler
Total amount of Japanese domestic travel consumption was up 6.2% year on year to 6.8 trillion yen in the 2nd quarter of 2025. Travel spending a travel per traveler was up 5.8% to 46,676 yen.
Major three railway companies of Japan begin a new Shinkansen booking service on LINE, the biggest communication app in Japan
JR Tokai, JR West Japan and JR Kyushu will begin a new Shinkansen booking service on LINE, the biggest communication app in Japan. PayPay, a digital wallet, can be selected as payment.
JTB Report 2025 on Japanese outbound travel finds the market is led by 20s females, and young people do not care about the exchange rate
According to JTB Outbound Travel Report 2025, the market was led by 20s females with the departure rate of 29.4%. Many 30s or older males and females said that they want to travel abroad when the yen becomes stronger.
Japanese outbound travelers continued recovering slowly, with a 15% increase to 1.21 million in July 2025
The number of Japanese outbound travelers in July 2025 was up 14.9% year on year to 1,205,500. Compared to July 2019, it was still down 27.3%.
Jalan Research Center shares the latest domestic travel trends in Japan, showing increases in ‘solo traveling’ and ‘local experiences and interactions’
Jalan Research Center recently shared the results of ‘domestic travel trends 2025 survey,' explaining the ratio of Japanese people who traveled in Japan in FY2024 ending March 31 2025 was 49.3%, slightly lower than 49.5% in FY2023.
JTB launches a new psychological program for travelers to increase happiness through dialogs with tour conductors
JTB has started selling a dialog-based travel program ‘Kokotori' for travelers to take back mental energy through dialogs with travel professionals. Psychological effects by travel can be quantified.
Hawaii Tourism Japan launches a campaign for Japanese travelers including discounted prices for local experiences
Hawaii Tourism Japan (HTJ) launched a special campaign for Japanese people to discounted prices for local experiences or tours.
Transport Ministry of Japan sets a goal of 1 million Japanese cruise travelers by 2030 with 70% on boards of Japan-based cruise ships
Japanese government sets the goal of 1 million Japanese cruise travelers by 2030 to boost the Japan’s cruise market. The goal is estimated to divine into 70% for Japan-based cruise ships and 30% for foreign-based cruise ships.
Trip.com broadcasts TV CM to boost overseas travel and appeal its customer supports for Japanese consumers
Trip.com has begun broadcasting TV CM featuring Thailand, South Korea and Taiwan to boost overseas travel of Japanese consumers. The CM sends a message of ‘very close to the world.’
Japanese OTA ‘jalan.net' increased domestic accommodation bookings in FY2024 by 11% to record-high 1.4 trillion yen
Japanese OTA ‘jalan.net' continues encouraging users to book travels through demand-boosting to meet each region’s needs, creation of tourism contents, distribution of coupons and sales campaigns.
Japanese experience booking platform Veltra launches a tailor-made travel brand for luxury travelers
Japanese experience booking platform Veltra has started testing a membership concierge service for luxury travelers to provide priceless tailor-made travels.
22% of the total population in Japan, about 22.6 million peoples, are involved in particular regions in certain ways
About 22.6 million Japanese peoples, 22% of the total population, are involved in particular regions continuously and in certain ways. Out of the total, visitors to particular regions were about 18.8 million.
