Japanese Travelers

Japanese passport issues were up 2.8 times to 3.4 million in 2023, with half issued to 30 years old or younger

Japanese passport issues were up 2.8 times to 3.4 million in 2023, with half issued to 30 years old or younger

The number of general passport issues was up 2.8 times year on year to 3,401,533 in 2023. The total of valid passports as of the end of 2023 reached 21.5 million, about 240,000 fewer passports than a year ago.
60% of Japanese people agree to dual-pricing for inbound travelers, while 50% of 60s disagree

60% of Japanese people agree to dual-pricing for inbound travelers, while 50% of 60s disagree

42.2% of Japanese people recognized what dual-pricing is, and 29.4% agreed to it, and 28.9% fairly agreed to it. 39.2% answered that dual-pricing encourages you to travel in Japan.
Expedia CEO said the OTA giant is strengthening investment to Japan, developing a new marketing campaign

Expedia CEO said the OTA giant is strengthening investment to Japan, developing a new marketing campaign

Peter Kern, Vice Chairman and CEO Expedia Group visited Japan, celebrating the18th anniversary of staring its service in Japan. Expedia is developing a new campaign exclusively for Japan, renaming its global branding message ‘Made to Travel’ to ‘Itsumo no Soto.'
Japanese  outbound travelers in January 2024  increased by 90% year on year, but still decreased by 40% over 2019

Japanese outbound travelers in January 2024 increased by 90% year on year, but still decreased by 40% over 2019

The number of Japanese outbound travelers was down 42.3% to 838,600 in January 2024 compared to the same month 2019.
Europe Travel Commission vitalizes the Japan market for sooner recovery, appealing sustainable tourism through gastronomy or railway travel

Europe Travel Commission vitalizes the Japan market for sooner recovery, appealing sustainable tourism through gastronomy or railway travel

Europe Travel Commission (ETC) has been developing promotions in Japan to recover Japanese tourists to Europe as soon as possible amid several challenges, appealing sustainable tourism including gastronomy and railway.
JTB releases hospitality packages of Major League Baseball opening games in Seoul at lowest 498,000 JPY for one game

JTB releases hospitality packages of Major League Baseball opening games in Seoul at lowest 498,000 JPY for one game

JTB will start receiving applications for hospitality packages of Major League Baseball (MLB) opening games of Los Angeles Dodgers vs San Diego Padres in Seoul. A 4 days and 3 nights package for two games is offered at 728,000 JPY a person.
Narita Airport recovered international flight passengers to 70% of the pre-pandemic level in 2023 due to surge in inbound travelers

Narita Airport recovered international flight passengers to 70% of the pre-pandemic level in 2023 due to surge in inbound travelers

Narita International Airport passengers in 2023 was up 12% year on year to 32.7 million, out of which international flight passengers were up 77% to 25 million. Inbound travelers were up 270% year on year to 16 million (down 12% over 2019).
SNS and map app are more used as tools for collecting tourism information among Japanese travelers, and AI is more used during traveling

SNS and map app are more used as tools for collecting tourism information among Japanese travelers, and AI is more used during traveling

JTB Tourism Research & Consulting reported the survey results about usage of smartphone and travel spending in Japan. SNS is widely used not only for consumption-related information but also for news or current affairs.
Japanese outbound travelers were 9.6 million in 2023, not reaching half of those in 2019

Japanese outbound travelers were 9.6 million in 2023, not reaching half of those in 2019

The number of Japanese outbound travelers was down 52.1% to 9,624,100 in 2023 compared to 2019, though the result was about 3.5 times more than 2022.
Japan's leading travel agent HIS launches a new service for group travel to Hawaii, proposing a team-building program to corporate travel

Japan's leading travel agent HIS launches a new service for group travel to Hawaii, proposing a team-building program to corporate travel

HIS launches a new service for group travel, working together with Hawaii Tourism Authority and Hawaii Visitors and Convention Bureau, offering ‘Malama Hawaii’ program on SDGs or regenerative tourism.
 Japan Association of Travel Agents is focusing on revival of outbound travel and high value travel  through 2024 as challenging themes

Japan Association of Travel Agents is focusing on revival of outbound travel and high value travel through 2024 as challenging themes

Japan Association of Travel Agents (JATA) is focusing on revival of outbound travel, regarding several anniversary events as good opportunities, and has an idea to support tourism in Hokuriku area that has catastrophically damaged by Noto Peninsula Earthquake.
JTB estimates the most-ever inbound travelers of 33.1 million to Japan in 2024, but outbound travelers are still expected to recover slowly

JTB estimates the most-ever inbound travelers of 33.1 million to Japan in 2024, but outbound travelers are still expected to recover slowly

JTB has forecasted that the number of Japanese travelers in 2024 are expected to reach 287.5 million, and the number of inbound travelers will reach the most-ever 33.1 million, 31.3% more than a year ago or 3.8% more than 2019.
Recovery of Japanese outbound travelers was still slow with 1 million in November 2023

Recovery of Japanese outbound travelers was still slow with 1 million in November 2023

The number of Japanese overseas travelers was down 37.5% to 1,027,100 in November 2023 compared to the same month of 2019.
ANA received the most bookings ever for Hawaii, and JAL 34% more bookings for Europe in this coming New Year holidays

ANA received the most bookings ever for Hawaii, and JAL 34% more bookings for Europe in this coming New Year holidays

In this coming New Year holiday period (December 28 2023 to January 3 2024), ANA has received 1.9 times more bookings for Hawaii than a year ago, and JAL has increased bookings for Europe by 34%.
The most-searched tourist spot on navigation app NAVITIME Japan in 2023 was Universal Studio Japan for two years in a row

The most-searched tourist spot on navigation app NAVITIME Japan in 2023 was Universal Studio Japan for two years in a row

According to NAVITIME Japan, a Japan’s leading navigation app, the most-searched tourist spot in 2023 was ‘Universal Studio Japan.' For foreigners, the top was ‘Fushimi Inari Taisha' in Kyoto.
Total sales of 43 Japanese major travel companies in October 2023 decreased by 23% over 2019

Total sales of 43 Japanese major travel companies in October 2023 decreased by 23% over 2019

Sales of 43 major travel companies in October 2023 were down 22.9% to 347 billion JPY compared to the same month of 2019. As sales of both domestic and overseas package tours were largely down, a trend to shift from group travel to FIT seemed to be strong.
40% of Japanese people are willing to travel overseas within a year, but they are concerned about exchange rate and security

40% of Japanese people are willing to travel overseas within a year, but they are concerned about exchange rate and security

The ratio of respondents who plan to travel overseas within a year was 40%, higher than 28% in the previous survey a year ago, according to the Sony Bank survey. The top concern was ‘exchange rate’ at 72%.
JTB forecasts total number of Japanese travelers during this coming New Year holidays will almost recover with record-high average domestic travel expenses

JTB forecasts total number of Japanese travelers during this coming New Year holidays will almost recover with record-high average domestic travel expenses

JTB forecasted the total number of Japanese travelers would be up 5% year on year or down 5% over 2019 to 28.6 million during this coming New Year holiday period. Domestic travelers are estimated at 28 million, and Japanese outbound travelers at 580,000.
‘U.S.-Japan Tourism Year 2024’ is launched to strengthen tourism and business exchanges between the two countries

‘U.S.-Japan Tourism Year 2024’ is launched to strengthen tourism and business exchanges between the two countries

Japan and U.S. signed a memorandum of cooperation designating 2024 as the ‘U.S.-Japan Tourism Year’ to strengthen tourism and business exchanges between U.S. and Japan, hoping to return Japan to the number two spot in terms of number of visitors to U.S.
How should the Japan’s outbound market be boosted? 23 million Japanese people intend to travel abroad

How should the Japan’s outbound market be boosted? 23 million Japanese people intend to travel abroad

‘Symposium on Japanese outbound travel promotion’ at Tourism EXPO 2023 in Osaka focused on how the outbound travel market should be boosted, introducing market analyses by Spain, Malaysia and Thailand.