Japanese overseas travel market still stagnated with 560,000 travelers in April 2023
the number of Japanese overseas travelers were 560,200 in April 2023, 66.4% down compared to April 2019 (1,666,546 travelers).
Which prefectures in Japan collected good word of mouth for accommodation? Gunma and Kumamoto were among top 10 for four years in a row
According to TrustYou, a word-of mouth analyzer, top 10 prefectures in Japan collecting good word of mouth for accommodations changed after 2020.
A Japanese local experience booking platform develops a joint promotion for bus tour ‘Land Cruise’ in Europe
Veltra, a Japanese local experience booking platform, has started a joint promotion for bus tour ‘Land Cruise’ that is operated by Europemundo Vacations, a JTB Group company.
Japan Association of Travel Agents commences half-price support for passport application to boost overseas travel demand
Japan Association of Travel Agents (JATA) has started a half-price support for acquisition of an passport to boost overseas travel demand in this summer.
Japan Tourism Agency is promoting outbound travel from Japan, together with the travel industry, designating 24 destinations as significant markets
Japan Tourism Agency (JTA) and Japan Association of Travel Agents (JATA) launched an outbound travel initiative called ‘Now, Overseas Travel!' to recover the outbound travel market, including half-price support for acquisition of a passport by JATA.
Guest nights in March 2023 in Japan continued recovering to just a 3% reduction compared to 2019
The total number of guest nights in March 2023 (provisionally) was up 48.6% year on year to 49.7 million, which were down just 2.8% even compared to March 2019.
Canada Westjet began serving Narita-Calgary flights as its first transpacific route, expecting to attract more Japanese leisure travelers
Westjet of Canada began serving three flights a week between Narita and Calgary on May 1 2023. Travel Alberta has a marketing plan to appeal indigenous tourism as well as World Heritages, nature or foods for Japanese travelers.
Japan is the most-searched destination in APAC for this summer on Google Flight
Google unveiled top 10 most-searched destinations departing from Japan and APAC for this summer. The most-searched destination departing from APAC was Japan.
HIS, a leading travel company of Japan, still struggle with 70% fewer overseas travel bookings during Golden Week than 2019
HIS has received 20 times more overseas travel bookings during this coming Golden Week holiday period. The most-booked destination is Seoul, followed by Taipei and Honolulu.
Japanese outbound travel market was still inactive with just 690,000 travelers in March 2023
The number of Japanese overseas travelers were 694,300 in March 2023, approximately 150,000 more travelers than the previous month, but still 64% down compared to March 2019.
JTB forecasts 24.5 million domestic travelers in Japan and 200,000 outbound travelers from Japan during this year’s Golden Week holidays
JTB has forecasted 24.7 million travelers in total during this year’s Golden Week holiday period from April 25 to May 5, 24.5 million domestic travelers (2% more than 2019) and 200,000 outbound travelers from Japan (78.5% fewer than 2019).
Japan Association of Travel Agents launches a year-round promotion project to boost Japanese outbound travel
Japan Association of Travel Agents (JATA) launched a year-round promotion project to boost outbound travel demand, including social media posting campaigns and also a financial support for acquisition of new passports.
Expedia unveils the top 10-searched destinations by Japanese consumers for this coming Golden Week holiday period
Expedia's the most-searched destinations by Japanese consumers for this coming Golden Week finds that six overseas destinations, such as Taipei, Bangkok or Seoul, are ranked among top 10.
Japanese GenZ pay more attention to sustainability in traveling than other generations, especially feeling trashes in a destination as a big issue
According to Rakuten Travel survey, the most answers of paying attention to sustainability in traveling is found in 20s, while the least answers in 40s.The most motivated reason for changing awareness is ‘food loss or food crisis’ (45.6%).
Japanese outbound travelers reached 540,000 from 18 local airports in addition to major airports in February 2023
The number of Japanese overseas travelers were 537,700 in February 2023, approximately 100,000 more travelers than the previous month.
Japan Tourism Agency draws up a plan to boost outbound travel with three actions
Japan Tourism Agency drew up a policy package to recover the outbound travel market, expecting to achieve 20 million travelers, the 2019 level, as soon as possible.
Issued Japanese passports increased in 2022, but valid passport holders decreased
the number of issued Japanese passports in 2022 was up 117.5% to about 1.37 million, but valid passports as of the end of 2022 reduced from 24 million a year ago to 21.7 million.
Travel spending in Japan by Japanese travelers recovered to the 2019 level in Q4 of 2022
The total amount of Japanese travel consumption was just down 0.6% year on year to 5.1 trillion JPY in the 4th quarter of 2022(October to December 2022), compared to the same period of 2019.
More than 90% of Japanese Generation Z who have experienced overseas travels want to travel overseas this year
More than 90% of Japanese Generation Z who have experienced overseas travels say that they want to go overseas within this year, according to Japan Tourism Agency's survey. The most-focused point to choose a destination is ‘security’ with 73%.
Willingness to consume among Japanese consumers is the highest in the last five years, boosted by willingness to travel
The consumption willingness index in February 2023 rises by 1.7 points to 44.6 points, which is the highest in the last five years, particularly boosted by higher willingness to travel.