Japanese Travelers
Japanese major digital wallet service ‘PayPay’ forms a partnership with Visa for cross-boarder payment both in Japan and globally
Japanese major digital wallet service ‘PayPay’ signed a strategic partnership with Visa to build a global PayPay ecosystem. The first global market will be U.S.
Trends in gathering travel information are structurally changing in Japan with three times more AI users
The latest JTB Tourism Research & Consulting’s survey finds generative AI is rapidly used as a method in gathering travel information, and communication method has been shifting from words to images.
What are recent Japanese overseas traveler trends? From stronger luxury movement to AI analysis of customer behavior
Skyscanner and HIS talked about the recent Japanese overseas traveler trends based on their data. Skyscanner introduced a logical travel as a new travel style to maximize cost performance.
Japanese international travelers were still down 27% to 14.7 million in 2025 over 2019
The number of Japanese international travelers in 2025 was up 13.3% year on year to 14,731,500 in total, which were still down 26.6% over 2019.
HIS, a leading travel company of Japan, becomes an official travel partner for Tottenham Hotspur FC, offering special experience programs
HIS signed an official regional partner contract with Tottenham Hotspur FC, offering game tours and special experience programs as only an official travel partner in Japan.
Japanese domestic travelers in 2026 are expected to reduce to 307 million, while international travelers to increase slightly-JTB forecast
JTB has forecasted that the number of Japanese travelers in 2026 is expected to reduce by 2.0% year on year to 323 million in total. Japanese international travelers will be up 2.6% to 15.5 million.
Tourism organizations of Japan try to create momentum toward a goal of 1 million cruise travelers
Three tourism organizations of Japan are working together for creation of momentum toward a goal of 1 million cruise travelers, making a new logo with a new catchphrase of ‘Let’s CRUSIE 1 M (Million).'
Japanese passport acquisition fee will be reduced to 9,000 yen for 10-years-valid and to 4,500 yen for five-years-valid probably in July 2026
The government will reduce the passport acquisition fee from 16,000 yen currently to 9,000 yen for a 10-years-valid passport, and from currently 11,000 yen to 4,500 yen for a five-years-valid passport.
The Japanese ruling parties specify a rise in departure tax to 3,000 yen in the Tax Reform Outline for FY2026
The Japanese ruling parties specify a rise in departure tax from 1,000 yen currently to 3,000 yen on July 1 2026 in the Tax Reform Outline for FY2026 to drive the national tourism policies.
Japanese international travelers were up 13% year on year to 1.33 million in November 2025
The number of Japanese international travelers in November 2025 was up 13.2% year on year to 1,330,000, still down 19.0% compared to November 2019.
Japanese travelers during this coming New Year holidays are estimated at 39.9 million with a 32% increase in international travelers
JTB has forecasted that the number of Japanese travelers during this coming New Year holidays (December 20 2025 to January 5 2026) will be up 2.5% year on year to 39.9 million. The total amount of consumption up 8.4% to 1,986 billion yen.
Hotel customer satisfaction ranking 2025 in Japan shows that the satisfaction rate rose despite prices rose
J.D. Power Japan revealed the results of the survey on hotel customer satisfaction in Japan in 2025. Hotel room prices continued rising, while the satisfaction rate rose as a whole.
HIS has received the almost same number of Japanese international travel bookings during this coming New Year holidays as a year ago
HIS announced that the number of overseas travel bookings during this coming New Year holidays (December 26 2025 to January 4 2026) was slightly down 0.9% compared to a year ago.
Japanese outbound travelers were up 8.3% year on year to 1.24 million in October 2025, 75% of the 2019 level
The number of Japanese outbound travelers in October 2025 was up 8.3% year on year to 1,243,600. The growth rate was smaller than around 14% in the last 5 months.
JTB, the largest travel agent of Japan, forms a partnership with Hawaii Tourism Japan to create new medical and wellness experiences
JTB, the largest travel agent of Japan, and Hawaii Tourism Japan (HTJ) signed an agreement to create tourism opportunities for advanced medical care and wellness.
Japanese outbound travelers were up 15% year on year to 1.4 million in September 2025, 80% of the 2019 level
The number of Japanese outbound travelers in September 2025 was up 15.0% year on year to 1,394,500, continuing 15% year-on-year growths since July.
Narita Airport handled the first 1 million Japanese passengers in August 2025 since the pandemic ended
The number of Japanese passengers from/to Narita Airport in August 2025 was up15% year on year to 1,050,000, exceeding 1 million a month for the first time since the pandemic ended.
Japanese outbound travelers were up 15% year on year to 1.65 million, 80% of the 2019 level
The number of Japanese outbound travelers in August 2025 was up 14.7% year on year to 1,648,300, the most outbound travelers in this year.
JUNGLIA OKINAWA, a new theme-park in Okinawa, offers a special ticket exclusively for local residents
JUNGLIA OKINAWA sells a special ticket exclusively for local residents in Okinawa in the limited period from September 1 2025 to October 31 2025.
Japanese domestic travel consumption was up 6% in the Q2 of 2025 with a rise in spending per traveler
Total amount of Japanese domestic travel consumption was up 6.2% year on year to 6.8 trillion yen in the 2nd quarter of 2025. Travel spending a travel per traveler was up 5.8% to 46,676 yen.
