Japanese Travelers
Total sales of Japanese travel companies reduced by 17% in March 2025 due to poor domestic travel business
Sales of 43 major travel companies in March 2025 were down 16.6% year on year to 351.1billion yen. Compared to March 2019, sales in package tours in total were down 41.3% to 77.3 billion yen with 1,58 million customers (down 50.3%).
JAL launches a new stay package for people living in a city to stay in Hokkaido temporarily with six flight tickets available a month
JAL will start a test for a new program to support people living in Tokyo, Osaka or Nagoya who want to stay in Hokkaido temporarily, offering six one-way direct flight tickets for Shin-Chitose (Sapporo).
VELTRA, the Japanese leading booking platform for tours and activities for Japanese travelers, reveals that Japanese users’ needs for overseas activities are diversified in this summer
VELTRA, a local experience booking platform of Japan, revealed that Japanese travelers seek more diversified local activities and seek efficient and convenient transportation in a destination.
Traveloka, a major OTA in Southeast Asia, enters the Japanese market with thoroughly- localized services for Japanese travelers
Traveloka, a major OTA in Southeast Asia, has entered the Japanese market, providing Japanese travelers flexible options not only for outbound travel but also domestic travel.
Japanese outbound travelers were below 1 million again in April 2025
The number of Japanese outbound travelers in April 2025 was up 8.2% year on year to 961,400.
Shizuoka Prefecture launches a pre-registration and pre-payment system on its app for Mt. Fuji climbers
Shizuoka Prefecture started pre-registration and pre-payment on ‘Shizuoka Prefecture FUJI NAVI’ app for Mt. Fuji climbers who enter the gates in Shizuoka on May 9 2025.
Seven-months-lasting Osaka Kansai EXPO 2025 opened. What kind of impacts on the tourism industry do it have?
Osaka Kansai EXPO 2025 opened on April 13 2025. It is expected to be a great opportunity for Japanese people to turn their eyes to the world again. What kind of impacts on the tourism industry do it have?
LINE Yahoo, a Japanese communication app, adds a generative AI to summarize word-of-mouth in searching accommodations
LIINE Yahoo, a Japanese communication app, has begun offering a new function that generative AI summarize word-of-mouths for accommodations on Yahoo! search.
Korea focuses on spreading Japanese tourists to local regions and enhancing marketing activities for females in 2025
Korea Tourism Organization (KTO) is focusing on spreading Japanese tourists to local regions, enhancing marketing activities for a core market of female travelers and boosting a group travel market.
Japanese outbound travelers were up 16.7% year on year to 1.4 million in March 2025
The number of Japanese outbound travelers in March 2025 was up 16.7% year on year to 1,423,400. Compared to March 2019, it was still down 26.2%.
What kind of travel Japanese GenZ likes? 25% of males prefer to ‘sole travel,’ and 52% of females to ‘gourmet'
Japanese GenZ (18 to 29 years old)'s travel preferences are different between males and females. Male GenZ prefers to ‘sole travel (25.2%),’ and among female GenZ, the top is ‘travel for gourmet (52.4%),’
Hopper President talks about entry into the Japanese market in partnership with Sumitomo Mitsui Card
Hopper launched an online travel booking platform ‘V Trip’ for credit card members and V members of Sumitomo Mitsui Card. Dakota Smith, Hooper President and Cofounder talked about V Trip and how it develops its business in Japan.
JTB forecasts that Japanese travelers will reduce by 7% during this coming Golden Week holiday period, despite a 10% increase in outbound travelers
JTB has forecasted that Japanese travelers during this coming Golden Week holiday period (April 25 to May 7 2025) will reduce by 6.9% year on year to 23.5 million, and outbound travelers are forecasted to increase by 10%.
Japan Tourism Agency promotes more Japanese people to travel overseas with new campaigns by the travel industry organization
Japan Tourism Agency (JTA) has issued the “Motto Kaigai-e, Sengen(More! Overseas Declaration in English)” in collaboration with the Ministry of Foreign Affairs and the Japan Association of Travel Agents (JATA).
Japanese outbound travelers were up 20.7% year on year to 1.2 million in February 2025
The number of Japanese outbound travelers in February 2025 was up 20.7% year on year to 1,181,200, still 23.0% fewer travelers than February in 2019.
NAVITIME, a navigation app of Japan, links to a transportation search provider in Europe, allowing users to book and purchase train tickets in three countries
NAVITIME JAPAN, a Japan’s leading navigation app provider, began linking to Omio in Europe, which allows NAVITIME Transit users to book and purchase train tickets in U.K., Italy and Spain.
Japanese passport holder percentage is just 17% in 2024, reduced by 15% compared to 2019
The number of general passport issues was up 8.8% year on year to 3.7 million in 2024, and the passport holder percentage was just 16.8% of the entire population of 123 million.
Japanese outbound travelers were up 8.8% year on year to 910,000 in January 2025
The number of Japanese outbound travelers in January 2025 was up 8.8% year on year to 912,300, still 37.2% fewer travelers than January in 2019, still affected by weaker yen and rise in prices in Japan.
An innovative tourism service for local residents to create a tour as ‘casts’ is launched in Shikoku, Japan
‘Tabi wa hitomakase (Travel depends on local people in English)' was launched in Shikoku, Japan. Local residents as ‘casts’ share local lives and experiences with travelers as ‘guests,’ which is expected to provide deeper connections with people with travelers.
‘Linktivity,’ an e-ticket booking platform of Japan, starts dealing with transportation pass in Shanghai on global 400 OTAs
‘Linktivity,’ a BtoB e-ticket booking platform of Japan, started dealing with ‘Shanghai Pass,’ transportation pass in Shanghai on global 400 OTAs, including Japanese OTAs, connecting to Linktivity.
