Japanese Travelers

Awareness to sustainable travel among Japanese travelers is getting higher, but only 22% do not care about additional cost

Awareness to sustainable travel among Japanese travelers is getting higher, but only 22% do not care about additional cost

56% of all Japanese respondents (76% globally) said that they want to do more sustainable travel in the next year, but only 22% said that they do not care about additional cost, which is much lower than 43% globally.
Japanese outbound travelers are expected to double to 1.2 million in this summer holiday season compared to a year ago, reported by JTB

Japanese outbound travelers are expected to double to 1.2 million in this summer holiday season compared to a year ago, reported by JTB

JTB has forecasted that a total of Japanese travelers in this summer holiday season (July 15 to August 31 2023) is expected to increase by 17.8% year on year to 73.7 million. Japanese outbound travelers is expected to increase by 114.3% year on year to 1.2 million.
Tourism EXPO Japan 2023 with a theme of ‘Future’ will be held in Osaka for the first time in the past four years

Tourism EXPO Japan 2023 with a theme of ‘Future’ will be held in Osaka for the first time in the past four years

‘Tourism EXPO Japan 2023 Osaka Kansai’ will be held in Intex Osaka for four days from October 26 to 29. A main event theme is ‘Travel festival to meet the future,’ showcasing the future vision of the diversified tourism industry.
Expedia finds that Japanese users searched more long-haul overseas destinations than before for this summer vacation

Expedia finds that Japanese users searched more long-haul overseas destinations than before for this summer vacation

According to Expedia, searches about overseas destinations for this summer by Japanese users are 227% more than a year ago. The most-searched city is Seoul.
Travel expenditure on internet in Japan rose by 60% year on year to 4,402 JPY in April 2023

Travel expenditure on internet in Japan rose by 60% year on year to 4,402 JPY in April 2023

The average expenditure on internet by a household increased by 10.8% year on year to 21,975 JPY in April 2023. Travel expenditure on internet was up 58.7% to 4,402 JPY, close to 4,771 JPY in August 2019.
Japanese outbound travelers in May 2023 still remained half of 2019, despite a 70% recovery of international flights from Japan

Japanese outbound travelers in May 2023 still remained half of 2019, despite a 70% recovery of international flights from Japan

The number of Japanese overseas travelers were 675,700 in May 2023, approximately 110,000 more travelers than the previous month, and the reduction rate had been small since January 2023.
JAL will augment international flights for resort destinations this summer to meet recovering demand

JAL will augment international flights for resort destinations this summer to meet recovering demand

JAL will add flights for Hawaii and Guam in this summer, as it has received more bookings for the resort destinations.
Japanese overseas travel market still stagnated with 560,000 travelers in April 2023

Japanese overseas travel market still stagnated with 560,000 travelers in April 2023

the number of Japanese overseas travelers were 560,200 in April 2023, 66.4% down compared to April 2019 (1,666,546 travelers).
Which prefectures in Japan collected good word of mouth for accommodation? Gunma and Kumamoto were among top 10 for four years in a row

Which prefectures in Japan collected good word of mouth for accommodation? Gunma and Kumamoto were among top 10 for four years in a row

According to TrustYou, a word-of mouth analyzer, top 10 prefectures in Japan collecting good word of mouth for accommodations changed after 2020.
A Japanese local experience booking platform develops a joint promotion for bus tour ‘Land Cruise’ in Europe

A Japanese local experience booking platform develops a joint promotion for bus tour ‘Land Cruise’ in Europe

Veltra, a Japanese local experience booking platform, has started a joint promotion for bus tour ‘Land Cruise’ that is operated by Europemundo Vacations, a JTB Group company.
Japan Association of Travel Agents commences half-price support for passport application to boost overseas travel demand

Japan Association of Travel Agents commences half-price support for passport application to boost overseas travel demand

Japan Association of Travel Agents (JATA) has started a half-price support for acquisition of an passport to boost overseas travel demand in this summer.
Japan Tourism Agency is promoting outbound travel from Japan, together with the travel industry, designating 24 destinations as significant markets

Japan Tourism Agency is promoting outbound travel from Japan, together with the travel industry, designating 24 destinations as significant markets

Japan Tourism Agency (JTA) and Japan Association of Travel Agents (JATA) launched an outbound travel initiative called ‘Now, Overseas Travel!' to recover the outbound travel market, including half-price support for acquisition of a passport by JATA.
Guest nights in March 2023 in Japan continued recovering to just a 3% reduction compared to 2019

Guest nights in March 2023 in Japan continued recovering to just a 3% reduction compared to 2019

The total number of guest nights in March 2023 (provisionally) was up 48.6% year on year to 49.7 million, which were down just 2.8% even compared to March 2019.
Canada Westjet began serving Narita-Calgary flights as its first transpacific route, expecting to attract more Japanese leisure travelers

Canada Westjet began serving Narita-Calgary flights as its first transpacific route, expecting to attract more Japanese leisure travelers

Westjet of Canada began serving three flights a week between Narita and Calgary on May 1 2023. Travel Alberta has a marketing plan to appeal indigenous tourism as well as World Heritages, nature or foods for Japanese travelers.
Japan is the most-searched destination in APAC for this summer on Google Flight

Japan is the most-searched destination in APAC for this summer on Google Flight

Google unveiled top 10 most-searched destinations departing from Japan and APAC for this summer. The most-searched destination departing from APAC was Japan.
HIS, a leading travel company of Japan, still struggle with 70% fewer overseas travel bookings during Golden Week than 2019

HIS, a leading travel company of Japan, still struggle with 70% fewer overseas travel bookings during Golden Week than 2019

HIS has received 20 times more overseas travel bookings during this coming Golden Week holiday period. The most-booked destination is Seoul, followed by Taipei and Honolulu.
Japanese outbound travel market was still inactive with just 690,000 travelers in March 2023

Japanese outbound travel market was still inactive with just 690,000 travelers in March 2023

The number of Japanese overseas travelers were 694,300 in March 2023, approximately 150,000 more travelers than the previous month, but still 64% down compared to March 2019.
JTB forecasts 24.5 million domestic travelers in Japan and 200,000 outbound travelers from Japan during this year’s Golden Week holidays

JTB forecasts 24.5 million domestic travelers in Japan and 200,000 outbound travelers from Japan during this year’s Golden Week holidays

JTB has forecasted 24.7 million travelers in total during this year’s Golden Week holiday period from April 25 to May 5, 24.5 million domestic travelers (2% more than 2019) and 200,000 outbound travelers from Japan (78.5% fewer than 2019).
Japan Association of Travel Agents launches a year-round promotion project to boost Japanese outbound travel

Japan Association of Travel Agents launches a year-round promotion project to boost Japanese outbound travel

Japan Association of Travel Agents (JATA) launched a year-round promotion project to boost outbound travel demand, including social media posting campaigns and also a financial support for acquisition of new passports.
Expedia unveils the top 10-searched destinations by Japanese consumers for this coming Golden Week holiday period

Expedia unveils the top 10-searched destinations by Japanese consumers for this coming Golden Week holiday period

Expedia's the most-searched destinations by Japanese consumers for this coming Golden Week finds that six overseas destinations, such as Taipei, Bangkok or Seoul, are ranked among top 10.