Tag: "TourismPromotion"

Korea Tourism Organization (KTO) is focusing on spreading Japanese tourists to local regions, enhancing marketing activities for a core market of female travelers and boosting a group travel market.

Japan National Tourism Organization (JNTO) Executive Senior Vice President mentioned a possibility of 40 million international visitors in 2025, "I believe that the current strong trend will be unchanged. We continue developing active promotions.”

Tokyo Shibuya Ward and Honolulu of Hawaii signed a sister city agreement to work together for sharing knowledge and experiences in tourism, eduction, sports and environment.

Japan National Tourism Organization (JNTO) continues focusing on sending inbound travelers to local regions in FY2024, developing large-scale campaign for 10 Asian source markets in partnership with OTAs.

Ibaraki Prefecture and Hong Kong-based experience booking platform Klook signed MOU to work together for inbound travel promotions.

Europe Travel Commission (ETC) has been developing promotions in Japan to recover Japanese tourists to Europe as soon as possible amid several challenges, appealing sustainable tourism including gastronomy and railway.

Accor announced that they will open 12 Grand Mercure hotels and 11 Mercure hotels in Japan nationwide at the same time on April 1 2024 and develop ‘#Hanare Tabi (Remote Travel in English)’ project as a new travel style.

Nara Prefecture strengthens gastronomy tourism for inbound travelers, offering specially-arranged tours focusing on sake or local foods in Nara.

Japan National Tourism Organization (JNTO) Dubai Office Executive Officer, Daisuke Kobayashi, talked how important the Middle East is for Japan to exploit a new luxury travel market. He said, "Middle East is the last blue ocean for Japan."

Rieko Nakayama, Executive Vice President at Japan National Tourism Organization (JNTO), explained the current inbound travel market situation and JNTO's Inbound Marketing Strategy.

Japan Tourism Agency (JTA) and Japan Association of Travel Agents (JATA) launched an outbound travel initiative called ‘Now, Overseas Travel!' to recover the outbound travel market, including half-price support for acquisition of a passport by JATA.

Japan National Tourism Organization (JNTO) drew up major action plans in FY2023 to boost full-recovery of the inbound travel market, positioning Northern Europe (Sweden, Denmark, Norway and Finland) as a new focus market.

Japan Association for the 2025 World Exposition begins driving ‘Tourism + EXPO’ efforts in earnest to spread effects of the EXPO nationwide. Nobuhiko Hohokabe, Executive Director of Local Community and Tourism Department, talked about ‘Tourism + EXPO.'

Japan Association of Travel Agents (JATA) launched a year-round promotion project to boost outbound travel demand, including social media posting campaigns and also a financial support for acquisition of new passports.

Japan Tourism Agency opened a special website to search benefited travel products for weekdays as one of “One more night in weekday’ campaigns.

Japan National Tourism Organization (JNTO) has restarted full-scale promotions to the world, following practical open of the border on October 11 2022, focusing on adventure tourism as well as higher-valued travel from Europe, U.S. and Australia particularly.

Resuming three flights a week between Haneda and Sydney with A330-300 (28 business class seats and 260 economy class seats) on September 13, Qantas Airways is restarting tourism promotion activities in Japan in earnest.

Tourism Australia (TA) has started developing a large scale of advertising campaign in Japan to appeal tourism attractions to be selected as the next leisure destination in accordance with ease of travel restrictions into Japan.

Yokohama City started ‘Find Your YOKOHAMA Campaign’ as a tourism recovery support program to discount travel attractions for travelers from neighboring prefectures except Tokyo.

Japanese Prime Minister Fumio Kishida announced at a news conference on March 16 that the government will expand subsidies for domestic travel from within prefecture to a regional block on April 1 before nationwide ‘Go To Travel’ campaign is restarted.