Japan National Tourism Organization draws up a 2023-2025 marketing strategy for inbound travel with three pillars
Japan National Tourism Organization drew up a three-years marketing strategy for inbound travel by 2025 to achieve the government’s goals, focusing on ‘strategy by market,’ ‘cross-market strategy’ and ‘MICR strategy.'
Japaneses ‘Tourism White Paper 2023’ refers to structural challenges in the travel industry, focusing on sustainable growth of local tourism communities
The Japanese government accepted ‘Tourism White Paper 2023,’ which refers to structural challenges in the travel industry. Power to earn in the tourism industry should be strengthened.
The Japanese government approves a new inbound travel expansion plan focusing on MICE and medical tourism
The Japanese government approved a new action plan for inbound travel expansion, which more focuses on ‘business,’ ‘academy’ and ‘culture and arts sports and nature’
Japan Association for the 2025 World Exposition begins driving ‘Tourism + EXPO’ efforts in earnest to spread effects of the EXPO nationwide. Nobuhiko Hohokabe, Executive Director of Local Community and Tourism Department, talked about ‘Tourism + EXPO.'
Okinawa Prefecture draws up a tourism promotion basic plan to become a sustainable destination to be selected in the world
Okinawa Prefecture drew up ‘Okinawa Tourism Promotion Roadmap’ to become ‘a sustainable destination to be selected in the world' with KPIs of local communities’ happiness of 90%, tourism revenue of 1.2 trillion JPY.
The Japanese government approved a IR development plan submitted by Osaka Prefecture and Osaka City to develop an integrated resort with an international convention center, hotels and casino in the artificial island ‘Yumeshima’ of Osaka Bay in autumn or winter 2029.
With a three-jabs vaccination certificate, Chinese travelers entering Japan are no longer required PCR-negative certificate 72 hours before departure, and it will be lifted completely when the legal infection status of COVID-19 is lowered to Level 5 in May.
The Japanese government approves a new basic tourism promotion plan to seek quality of travelers rather than the numerical goal in the inbound travel market
The Japanese government approved a new three-years basic tourism promotion plan to seek quality of travelers rather than the numerical goal, promoting 'Sustainable tourism,’ ‘Expansion of local spending’ and ‘Encouragement to send inbound travelers to local regions.’
Japan Tourism Agency drew up a policy package to recover the outbound travel market, expecting to achieve 20 million travelers, the 2019 level, as soon as possible.
Japan Tourism Agency shows drafts of the new national tourism policy by 2025, focusing on consumption goals rather than numerical goals
Japan Tourism Agency proposed drafts of new Basic Act for Promoting a Tourism-Oriented Country by 2025, focusing on quality improvement rather than an increase in quantity, having three strategy pillars.
Japan Tourism Agency announced that the nationwide travel discount program will be extended to December 27 2022 (checkout on December 28) from originally December 21 2022 and to even the next year despite smaller discount rate.
Japanese Prime Minister Kishida orders drawing up of a new tourism promotion plan by the end of March next year
Japanese Prime Minister Fumio Kishida ordered that a new Tourism Promotion Plan as a public-private strategy should be drawn up by the end of March next year, especially eying Osaka Kansai EXPO in 2025.
Japan will fully open the border on October 11 2022 by lifting visa requirement for foreigners and the limited entry cap a day
Japanese Prime Minister Fumio Kishida announced that Japan will fully open the border on October 11 2022 by lifting visa requirement for foreigners and the limited entry cap a day.
Tourism White Paper 2022 states necessities of tourism service reform and local revitalization by using digital solutions
Tourism White Paper 2022 clearly states that Japan Tourism Agency aims to reform tourism services and local revitalization by using digital technologies, showing concrete directions to solve the current challenges in the travel industry space.
Arrival test and quarantine in Japan will be exempted for visitors from low-risk countries and regions on June 1
The Japanese government has decided that international visitors to Japan from designated low-risk countries and regions will be exempted from arrival test and quarantine on June 1, raising the entry ceiling from 10,000 entries a day today to 20,000 entries a day.
The Tokyo Chamber of Commerce and Industry requests government's initiatives for tourism recovery, including effective operation of Go To Travel
The Tokyo Chamber of Commerce and Industry (TCCI) Tourism Committee compiled requests for tourism recovery in Japan, including effective operation of ‘Go To Travel’ and extension of the program.
Japanese government will expand subsidies for domestic travel to a regional block on April 1 before nationwide Go To Travel
Japanese Prime Minister Fumio Kishida announced at a news conference on March 16 that the government will expand subsidies for domestic travel from within prefecture to a regional block on April 1 before nationwide ‘Go To Travel’ campaign is restarted.
Japanese government will ease the border restrictions on March 1, maintaining the most severe level among G7 nations
Japanese prime minister Fumio Kishida officially announced that the current border restrictions will gradually be eased on March 1, adding that the most severe level among G7 nations will be maintained.
JTB Group has launched a cross-sectional sustainability committee and drawn up its sustainability strategy to set a global-standard goal of CO2 emission reduction through Scope 3 value chain in FY2022.
Japan Business Federation proposes sustainable and resilient tourism, including upgrading of Tourism Agency to ministry
Japan Business Federation or Keidanren summarized a proposal titled ‘Innovation to sustainable and resilient tourism' to seek ‘autonomous tourism,’ ‘new-typed tourism’ and ‘sustainable tourism.'