Japanese GenZ pay more attention to sustainability in traveling than other generations, especially feeling trashes in a destination as a big issue
According to Rakuten Travel survey, the most answers of paying attention to sustainability in traveling is found in 20s, while the least answers in 40s.The most motivated reason for changing awareness is ‘food loss or food crisis’ (45.6%).
The most popular onsen destination in Japan is unchangeably Atami for the Japanese OTA Rakuten Travel users
The most popular onsen destination for users is Atami, followed by Beppu in Oita Prefecture, for Rakuten Travel, one of the leading OTAs in Japan.
Rakuten survey finds that the most-preferred accommodation cost is ‘8,000 to 10,000 JPY’ a night with the ratio of 23% this summer among Japanese young generation. The most-selected information source is ‘Instagram’ with the ratio of 62.8%,
Rakuten Travel and Marriott commence a strategic partnership in Japan to lure Rakuten members to Marriott Bonvoy
Rakuten Group and Marriott International has officially started a strategic partnership for both of the loyalty programs to encourage Rakuten members to join Marriott loyalty program ‘Marriott Bonvoy.’