News
Japanese outbound travelers continued recovering slowly, with a 15% increase to 1.21 million in July 2025
The number of Japanese outbound travelers in July 2025 was up 14.9% year on year to 1,205,500. Compared to July 2019, it was still down 27.3%.
International arrivals in Japan were a record-high 3.4 million in July, despite year-on-year reductions in six source markets
The number of international arrivals in Japan in July 2025 was up 4.4% year on year to record-high 3,437,000 for July, despite the growth rate was the lowest in this year.
Hoshino Resorts OMO Hotels expands local-based nightlife events to 11 hotels nationwide in Japan
OMO Hotel, a Hoshino Resort brand, expanded local-based nightlife event ‘Local Rhythm Night' to 11 hotels nationwide in Japan. It is an event that guests enjoy original cultures in a destination.
International visitors’ purchasing intention DI for the future is down 3 points despite the number of visitors are expected to increase
The current diffusion index (DI) of purchasing intensions by international visitors was 65, the almost same as the previous quarter, but the future judgement DI was 65, three lower points than the previous quarter.
NAVITIME, a Japanese navigation app, clarifies popular cherry blossom spots in Japan that foreign travelers visited in this spring
NAVITIME Japan announced the most popular cherry blossom spots for international visitors by region in this spring, based on data from the navigation app for international visitors ‘Japan Travel by NAVITIME.’
Hawaiian Airlines will suspend Honolulu-Fukuoka service in November 2025, as CEO said, “Market challenges have persisted”
Hawaiian Airlines will suspend three Honolulu-Fukuoka flights weekly on November 19 2025. CEO Joe Sprague said, “Market challenges have persisted."
Japanese major travel companies’ index shows overseas travel sales increased by 8% in June 2025, boosted by a 21% increase in package tours sales
sales of 44 major travel companies in June 2025 were up 5.9% year on year to 318 billion yen in total, including 112.1 billion yen for overseas travel (up 8.2%).
A Japanese digital ticket system provider deals with bus tour tickets in a port-of-call city for cruise passengers
Lecip Holdings has begun dealing with tour bus ticket on the digital ticket system ‘QUICK TRIP Ticket’ for cruise passengers who join a tour in Ishigaki Island.
A new audio streaming solution is launched in Japan for tour participants to share voices on smartphone in real time
A new audio streaming service ‘MORPHONE’ is launched in the tourism market. The cloud-based service, without downloading an app, distributes audio to tour participants on their smartphones all at once.
Yahoo! Search launches a generative AI service to summarize word-of-mouth of 47,000 commercial facilities in Japan
LINE Yahoo has begun offering a new generative AI service on Yahoo! Search to summarize word-of mouth of 47,000 commercial facilities.
A new double-brands hotel ‘Tokyu Stay Mercure’ will open in Hiroshima in May 2026
Mercure, an Accor brand, and Tokyu Stay, a Tokyu Resorts & Stay brand, will open double-brand hotel ‘Tokyu Stay Mercure Hiroshima’ in May 2026.
Regional airports will be a key for Japan to achieve a goal of 60 million international visitors
Kyoji Kuramochi, Vice President of JRTT and former Deputy Director of Civil Aviation Bureau, talked about how important local airports are to achieve a goal of 60 million international visitors
NAVITIME, a Japanese navigation app, provides ‘summer retreat mode’ on its travel planning & booking service
NAVITIME JAPAN has begun providing ‘‘summer retreat mode’ on its travel planning & booking service ‘NAVITIME Travel’ to propose summer retreat destinations.
Airbnb Partners and Daiwa House build the next generation apartment in Tokyo, for which partner CCC provides indoor contents
Airbnb Partners and Daiwa House are developing the next generation apartment ‘Sumu powered by Airbnb Partners (Sumu)’ in Taito, Tokyo, for which CCC provides indoor contents.
JTB launches digital ticket touring 30 cultural facilities nationwide in Japan for international travelers in partnership with Japan Cultural Expo 2.0
JTB and Japan Art Council Japan Cultural Expo 2.0 has started selling digital ticket packaging admissions of 30 Japan Cultural Expo 2.0-related facilities nationwide in Japan.
Jalan Research Center shares the latest domestic travel trends in Japan, showing increases in ‘solo traveling’ and ‘local experiences and interactions’
Jalan Research Center recently shared the results of ‘domestic travel trends 2025 survey,' explaining the ratio of Japanese people who traveled in Japan in FY2024 ending March 31 2025 was 49.3%, slightly lower than 49.5% in FY2023.
Budget hotel unit price in Japan keeps rising, and the highest growth was seen in ’Tokyu Stay’
The Tokyo Shoko Research survey finds that unit price of 15 budget city hotel brands of 13 listed companies kept rising in March 2025. The highest growth was seen in ‘Tokyu Stay’ at 20.4%.
Google Map announces top five tourist spots in 47 prefectures of Japan based on user reviews
Google Maps has announced the top five most popular spots by prefecture on Google Maps. The most popular spots for tourists were ‘Tokyo Skytree’ in Tokyo, ‘Universal Studio Japan’ in Osaka and ‘Fushimi Inari Shrine’ in Kyoto.
JTB launches a new psychological program for travelers to increase happiness through dialogs with tour conductors
JTB has started selling a dialog-based travel program ‘Kokotori' for travelers to take back mental energy through dialogs with travel professionals. Psychological effects by travel can be quantified.
Hawaii Tourism Japan launches a campaign for Japanese travelers including discounted prices for local experiences
Hawaii Tourism Japan (HTJ) launched a special campaign for Japanese people to discounted prices for local experiences or tours.
