LOTTE JTB, a local company of JTB Group in South Korea, started selling Major League Baseball (MLB) tours in U.S. from South Korea on July 7 2025. It is the first MLB tour in Asia except Japan. JTB became an official sponsor for MLB in 2024. With the MLB tour from South Korea, JTB plans to accelerate sports hospitality business worldwide.
The MLB tour contains two Los Angeles Dodgers vs. San Francisco Giants games, the JTB’s original MLB goods, a stadium tour guided by a Korean speaker and also sightseeing in California including staying in four-stars hotels.
JTB plans to expand the MLB tour to other Asian markets and also to increase sports tourism products to meet local demands in Asian countries or regions.
