Latest News

Digital tourism PR booth is set up at Kansai International Airport to lure international tourists to visit local areas

Japan is chosen as ‘the most attractive country’ for two straight years by readers of Condé Nast Traveler

JAL expands Inflight Wi-Fi services, offering in all international flight classes and video streaming on domestic flights

Mt.Fuji toll, the first trial this summer, totaled 300 million yen with 150,000 climbers

Tokyo Shibuya is trying to educate visitors to keep manners ahead of Halloween

Cruise Planet, a Japan’s cruise travel OTA, launches a BtoB booking system for travel agents

NTA, one of the Japan’s leading travel agents, aims to commercialize ‘space travel for everyone’ in tie-ups with a space industry startup

NAVITIME Japan, a leading navigation app provider, adds an AI-based travel planning function on the navigation website for inbound travelers

ANA sells the second ‘Airplane Graveyard’ tour to Victorville Airport in California, including inside stories by mechanics

Tourism EXPO Japan 2024, the Japan’s largest travel trade exhibition, showcases new travel values

HIS wins the highest customer satisfaction among Japanese travel companies, and ikyu.com among OTAs

Kyoto City promotes ‘hands free tourism’ to avoid over-tourism, operating dedicated bus to travelers carrying large suitcases

New Japanese tour operators who are affirmative to enter the inbound travel market have reduced mainly because of worker shortage

International visitors to Japan were record-high for 7 months in a row with 2.93 million in August 2024

Tourism EXPO Japan 2024 opens on September 26 with more foreign exhibitors who want more Japanese outbound travelers

The most-wanted non-alcohol beverage in Japan among travelers from Taiwan and Hong Kong is ‘milk’

Using the Murata Manufacturing’s technology, Resorttrust hotels of Japan analyzes guests’ health conditions to propose personalized wellness activities

JAL changes boarding orders for its domestic flights to more smooth way, based on a joint research with Tokyo Institute of Technology

Japan National Tourism Organization will host ‘Adventure Week’ in Tohoku area in the autumn of 2025

‘Climbing restrictions for Mt.Fuji’ by Yamanashi Prefecture resulted in a 20% decrease in climbers this summer with no days exceeding the daily limit

Guest nights in Japan in July 2024 were up 8.6% year on year, boosted by a 35% increase in foreigners

Private tours to three famous temples in Kyoto are available for limited guests in HOTEL THE MITSUI KYOTO at 400,000 yen

Tobu Railway and Hitachi launch biometric authentication services, such as empty-hand payment or maybe passing through a railway gate in the future

Autumn leaves in Japan are forecasted to start from Daisetsuzan Asahidake, Hokkaido in the middle of September

How should a Japanese local government acquire financial resources for a long-term tourism plan?

IHG Hotels & Resorts signs a strategic partnership with HMI, a Japanese hotel management firm, to rebrand three HMI’s operating hotels in Japan to ANA Crowne Plaza

Travel spending in Japan by Japanese travelers was up 7.6% in the Q2 of 2024 compared to 2019

70% of Japanese people agree with ‘double pricing’ for inbound travelers particularly in culture facilities or nature preservation areas

Japan Tourism Agency requests several revisions in the duty-free rules to raise conveniences for inbound travelers

Japan Tourism Agency requests 1.2 times more budget for FY2025 than FY2024, addressing new projects including accommodation business revitalization

Japan’s leading travel firm HIS signs an agreement with Atami City for inbound tourism promotion

Japanese Generation Z is aware of ‘time performance’ even in planning a travel, and 25% buy air tickets one week before departure

Fourteen Japanese companies including Nissan Motor launch sustainable tourism tours in tie-ups with local communities, having a goal of 10 million users by 2033

Japanese outbound travelers exceeded 1 million in July 2024 for the first time in the last four months

International visitors to Japan reached record-high 3.29 million in July 2024 with the most Chinese travelers of 776,500, totaling 20 million and more this year

Sado Island in Niigata makes efforts to attract more Workation by offering train and accommodation discounts for corporations

43 Japanese major travel companies still struggled with a 27% decrease in sales in June 2024 over 2019

80% of Japanese people are proactive about getting loyalty points in daily shopping

Japanese travelers choose a booking hotel among 7.5 choices on the average, the least in the world

44% of Japanese LGBTQ+ travelers booked travel to a LGBTQ+-friendly destination in the last 12 months

JAL offers original program of ‘Disney +’ as an inflight entertainment for both domestic and international flights

Japanese solo travelers have doubled in five years, according to a Euromonitor survey to 39 countries

LINE Yahoo search trend shows Japanese solo travelers are interested in South Korea or Bangkok in this summer

Japan Association of Travel Agents addresses recovery of traveling to Europe in earnest through a joint promotion with Europe Travel Commission

Japanese tourism firms talk about how they use generative AI at a Google’s annual conference

A Japanese railway operator starts a pilot program to support international visitors, using generative AI by Google Gemini

Foreigners’ guest nights increased in other local destinations than Golden Route in Japan, according to the May 2024 statistics

EY Japan issues an insight report on over-tourism in Japan, introducing three major countermeasures

Japanese start-up Payn, automatic cancellation fee collection system provider, sends a digital gift to a customer who cancels a hotel or a restaurant

ANA and JTB launch a luxury travel business, offering a private jet tour from Okinawa to Hokkaido as its first product