Latest News

Japanese travelers during this coming New Year holidays are estimated at 39.9 million with a 32% increase in international travelers

30% of Japanese people are interested in domestic dual-residence, selecting a preferred travel destination within 90 minutes from home

Bounce launches a service to deliver travelers’ luggages from four airports in Japan to 3000 Yamato branch offices nationwide

Japanese domestic travel consumption was up 9% in the Q3 of 2025 with a 4% rise in spending per traveler

A new tourist double-deck bus line in Kyoto City is opened to separate visitors from citizens on the local community route

Hospitality Tech EXPO, a travel and hospitality tech exhibition combined with a food industry event, will be hosted on December 2 to 4 2026

Nomura Securities estimates that a rise in entry-visa fee to Japan may reduce international visitors by 1.7% or local spending by 284 billion yen

Hotel customer satisfaction ranking 2025 in Japan shows that the satisfaction rate rose despite prices rose

HIS has received the almost same number of Japanese international travel bookings during this coming New Year holidays as a year ago

JTB CEO talks about the aim in acquiring the world's largest tourism B2B media company ‘Northstar Travel Group’

Japanese outbound travelers were up 8.3% year on year to 1.24 million in October 2025, 75% of the 2019 level

International arrivals in Japan reached record-high 3.9 million for October 30, boosted by autumn leaves

World Ski Award 2025 selects Nikko Style Niseko HANAZONO in Japan as the World’s Best New Hotel

Trip.com Japan GM talks about its ‘generous’ support system from the app to customer supports in Japanese by 100 staff

Japan’s Hoshino Resorts and Agoda form a strategic partnership to list all of the Hoshino brands on Agoda

Tokyo is awarded as the first Best Overall Destination in the Saudi Arabia-leading tourism award ‘TOURISE,’ more valuable than New York and Paris

Barriers to Travel Among Japanese People in their 60s: 25% Cite Pet Care, 22% Caregiving

Japan is ranked 9th in the world for the safest county to travel, with No.1 in safety from crime and transportation safety

China’s UnionPay issues an exclusive card for travelers to Japan, discounting 10% in department stores in Kansai area

DMM.com, a Japan’s entertainment EC provider, launch ‘DMM Travel Booking’ in partnership with Trip.com for DMM members

Luggage storage provider Bounce starts a luggage delivery service between Yamato Transport’s 3000 bases in Japan

JTB and JR Tokai, a Japan’s railway company, launch a luggage delivery service between Tokyo and Kyoto with Shinkansen

Japan’s Nippon Travel Agency enters a new phase for commercial space travel, beginning accepting applications in FY2026

Japan’s local OTA Rakuten Travel has begun offering more than 400,000 hotels in the world as a global OTA

Kyoto City strengthens to send messages of tourism manners to foreign visitors in the busiest autumn leaves season

Japan’s Leisure White Paper 2025 shows that the leisure market scale reached 75 trillion yen in 2024, and domestic travel was the top activity

JW Marriott Hotel Tokyo opened in TAKANAWA GATEWAY CITY, with a CEO Capuano's comment that Japan is the most energetic market

A helicopter tour in Nikko Kinugawa, a popular tourist destination in Japan for autumn leaves, is available at 339,000 yen to avoid traffic jam

Cross-border EC payment service ‘Alipay+’ increased payment volume in Japan by 30%, more used for medical services and entertainments

Luxury hotel brand Six Senses will open in Myoko, Niigata with 57 hotel rooms and 21 residences

Traveloka introduces a payment service for hotels in strategic partnership with NETSTARS, a Japanese cashless payment platform

Narita Airport operates the most international aircraft movements in this winter schedule since the pandemic ended

The highest growth rate in foreign visitors to Japan was seen in Sakaiminato City, Tottori, in the summer of 2025, according to NAVITIME analysis

JTB, the largest travel agent of Japan, forms a partnership with Hawaii Tourism Japan to create new medical and wellness experiences

Japanese outbound travelers were up 15% year on year to 1.4 million in September 2025, 80% of the 2019 level

Spending in Japan by international visitors increased by 11% to 2.1 trillion yen for the Q3 of 2025

International arrivals in Japan exceeded 30 million in total, the fastest ever, with 3.2 million in September 2025

NAVITIME Japan, a navigation app provider, supports ‘empty-hand travel' for international visitors to Japan

JAL will launch daily flight services between Narita and Delhi and start cod-shares with IndiGo in January 2026

ADR in Kyoto City was down 7% to 17,000 yen in August 2025, but the occupancy rate is expected to reach 90% in early October

Agoda sets stricter standards for third-party suppliers in addition to a GenAI-based trouble detection tool and a 24/7 support service

Michelin Guide unveils 128 Michelin Key 2025 hotels and ryokans in Japan, including seven 3 Keys and 20 2 Keys

JTB launches a new sharing service for baggage delivery in Japan to match a traveler with a driver

Visitors to Tourism EXPO Japan 2025 reached 126,900 in total for four days, exceeding the initial expectation

Event booking platform ‘Peatix’ launches a multi-language booking service for international visitors to Japan

WTTC forecasts Japan will be the most serious country in shortage of tourism workforces in 2035

Airbnb and JTB, the largest Japanese travel agent, launch a local revitalization project in Japan, expecting to bring the success stories to the world

JR East, a Japanese railway company, extends a ticketless service for foreign travelers to Shinkansen and Narita Express

Japanese OTA Rakuten Travel launches AI agent to assist users find accommodations meeting their needs, based on reviews and booking trends

Yokohama City Visitors Bureau launched a new tourism branding campaign ‘Blooming Yokohama’ toward GREEN×EXPO 2027