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International arrivals in Japan in August 2026 were down 9.6% to 3.1 million, despite record-high in 14 source markets

Tourism Australia promotes tourism marketing ‘Chosen by AI,’ expecting further growth of the Japan market

Uber Japan works together with Fujiyoshida City, a gateway for Mt.Fuji, to tackle the over-tourism challenge

Luggage storage service Bounce launched its service at convenience stores in Tokyo

JTB new CEO talks about the company’s growth strategy from the restructuring of its global operations to the inbound travel

Live ‘Pokémon GO’ events will be held in Sendai, Japan and Mexico City as great opportunities for local tourism

HIS, a leading Japanese travel agency, acquires a US-based inbound travel agency to strengthen its businesses in North America

Four major Japanese travel agencies launch a new organization to promote higher-valued sports hospitality tourism

The best time to see the autumn leaves in Japan is expected to be later than usual, around November 24 in Arashiyama, Kyoto

The most popular overseas destination is Hawaii in the five-consecutive holidays in September, according to JTB

The top Japanese amusement park operator in sales is Oriental Land operating Tokyo Disneyland Resort

Domestic travel consumption by Japanese travelers was up 12% to 7.5 trillion yen in Q2 of 2026

Haneda Airport Terminal 1 is expanded with additional six boarding gates, reducing bus transfers

HIS offers ‘AI Avatar’ for Japanese travelers to South Korea, integrating knowledge of 275 HIS experts

United Airlines will launch San Francisco-Naha, Okinawa services on March 27 2027

Narita Airport will restart free ‘Transit & Stay Program’ for international transit travelers in October 2026

Uber Japan selects Hinomaru Taxi as an operation management for the ‘Robot Taxi’ demonstration

JTB forms a partnership with ‘Bounce’ to deliver travelers’ baggage on Shinkansen on the same day

JTB Outbound Tourism Resort 2026 shows the departure rate of Japanese travelers was 12% in 2025

International arrivals in Japan in July 2026 reached record-high for July with 3.44 million

VERTRA, a Japanese activity booking platform, signs MOU with Big Bus Tours for Hop-on Hop-off in Japan

International travelers to Japan use more Japanese booking platforms than global booking platforms for local activities

Japanese outbound travelers still prefer to short-haul destinations, such as South Korea or Taiwan

Japanese expenditure to domestic travel was up 2.5% to 8.4 trillion yen in FY2025, boosted by spending in destinations

ANA will reduce international fuel surcharges after September 1 2026

The demonstration experiment in Japan shows how ‘Sleep Tourism’ works to improve quality of sleep

Being a Japanese company becomes a brand in itself for hotels operated by Japanese operators in foreign countries

Peach Aviation, a Japanese LCC, reimburses accommodation and transportation expenses in significant delays or flight cancellations

Aichi Prefecture will offer bus tours for popular tourist destinations during Asian Games 2026

Jetstar will charge baggage in the overhead bin and not charge a small bag underneath a seat in February 2027

A major Japanese heavy industry enters the tourism business with premium travel by business jet and helicopter

JAL and four railway companies jointly create a wide-range tourism model for foreign visitors to Japan, focusing on pilgrim and spiritual cultures

TikTok Go launches a project to promote local appeals in Japan, firstly in Kyoto City and Otsu City

Japan’s medical service provider MEDI PHONE provides free medical translation services in Kumamoto to support foreigners

Airbnb.org provides victims and rescuers of the Kumamoto earthquake with free accommodations

Fairmont Hotel will open a luxury resort with authentic onsen in Niseko, Hokkaido in 2028

Multimodal booking platform ‘Omio’ is accelerating its business in Japan and Southeast Asia

Hopper Technology Solutions sees a great business opportunity in partnership with Sumitomo Mitsui Card ‘V Trip’

Searches of summer retreat destinations sharply increase among Japanese travelers to avoid unusual heat

Japan National Tourism Organization appeals Japan’s original wellness contents in the growing US market

60% of luxury cruise passengers participate in local tours at ports of call, with high-priced tours being preferred among inbound travelers

Discretion for short-term rental by local government is extended in Japan with new ‘zero-day rule’ and ‘mandatory of digital management’

JAL and Marriott form a strategic partnership for the loyalty programs to provide members with benefits reciprocally

Spending in Japan by international visitors amounted to 2.5 trillion yen for Q2 of 2026

International arrivals in Japan were down 6.8% in June 2026, while record-high were seen 15 source markets

APA HOTEL, a Japanese hotel operator, accelerates its business in North America with acquisition of a luxury hotel in LA

Spending on local activities in Japan by international travelers accounts for just 5% of the total

High-end private compartment class on Tokaido Shinkansen was unveiled before offered on October 1 2026

Narita Airport will be enhanced to 500,000 aircraft movements and a capacity of 75 million passengers a year

Japan Association of Travel Agents is rebuilding two-way tourism under new leadership, aiming at 20 million or more Japanese outbound travelers