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The highest growth rate in foreign visitors to Japan was seen in Sakaiminato City, Tottori, in the summer of 2025, according to NAVITIME analysis

JTB, the largest travel agent of Japan, forms a partnership with Hawaii Tourism Japan to create new medical and wellness experiences

Japanese outbound travelers were up 15% year on year to 1.4 million in September 2025, 80% of the 2019 level

Spending in Japan by international visitors increased by 11% to 2.1 trillion yen for the Q3 of 2025

International arrivals in Japan exceeded 30 million in total with 3.2 million in September 2025

NAVITIME Japan, a navigation app provider, supports ‘empty-hand travel' for international visitors to Japan

JAL will launch daily flight services between Narita and Delhi and start cod-shares with IndiGo in January 2026

ADR in Kyoto City was down 7% to 17,000 yen in August 2025, but the occupancy rate is expected to reach 90% in early October

Agoda sets stricter standards for third-party suppliers in addition to a GenAI-based trouble detection tool and a 24/7 support service

Michelin Guide unveils 128 Michelin Key 2025 hotels and ryokans in Japan, including seven 3 Keys and 20 2 Keys

JTB launches a new sharing service for baggage delivery in Japan to match a traveler with a driver

Visitors to Tourism EXPO Japan 2025 reached 126,900 in total for four days, exceeding the initial expectation

Event booking platform ‘Peatix’ launches a multi-language booking service for international visitors to Japan

WTTC forecasts Japan will be the most serious country in shortage of tourism workforces in 2035

Airbnb and JTB, the largest Japanese travel agent, launch a local revitalization project in Japan, expecting to bring the success stories to the world

JR East, a Japanese railway company, extends a ticketless service for foreign travelers to Shinkansen and Narita Express

Japanese OTA Rakuten Travel launches AI agent to assist users find accommodations meeting their needs, based on reviews and booking trends

Yokohama City Visitors Bureau launched a new tourism branding campaign ‘Blooming Yokohama’ toward GREEN×EXPO 2027

Narita Airport handled the first 1 million Japanese passengers in August 2025 since the pandemic ended

‘Tourism EXPO Japan 2025’ was held in Aichi for the first time, opening with the prime minister’s remark that tourism is a trump for local revitalization

Activity booking management system ‘JTB BÓKUN’ launches a new system linkage to manage both domestic and overseas bookings

Seibu Prince Hotel of Japan acquires Seattle-based lifestyle hotel brand Ace Hotel to accelerate its global business development

Airbnb contributed to 770 billion yen to GDP in Japan, with three days stay on average by international guests

Japanese outbound travelers were up 15% year on year to 1.65 million, 80% of the 2019 level

International arrivals in Japan reached 3.4 million in August 2025, the first over 3 million for August

QR code for Shinkansen on Wechat mini program is now available for Chinese travelers, who can pass through the gate by holding it on

The city in Asia with the most repeat travelers in the first half of 2025 was Bangkok, followed by Tokyo

Yahoo! Search offers a function for a user to create travel routes in conversation with generative AI

A Nihonbashi tour in Tokyo remotely guided by an avatar robot on a traveler’s shoulder is launched

Tourism EXPO Japan 2025 will open in Aichi on September 25, appealing countries or regions directly fling from Centrair Airport

GSTC2025 discussed a world-standard to overcome challenges against sustainable tourism that the world faces today

Autumn foliage viewing in Japan are expected to be at their average peak, but colors might change due to the extreme heat in this summer

JUNGLIA OKINAWA, a new theme-park in Okinawa, offers a special ticket exclusively for local residents

LOTTE Holdings, a Japan-Korea conglomerate, launches ‘LOTTE HOTEL JAPAN’ with a goal of 20 new hotels in Japan in the next decade

JTB launches a new inbound travel strategy to increase transactions by 2.7 times by 2030

Local cafes are the most preferred places for breakfast among repeat visitors to Japan from Taiwan and Hong Kong

Japanese domestic travel consumption was up 6% in the Q2 of 2025 with a rise in spending per traveler

Major three railway companies of Japan begin a new Shinkansen booking service on LINE, the biggest communication app in Japan

Japan is by far a top destination to revisit, while awareness of ‘onsen’ is still low in U.S. or Europe, according to the ‘Japan Brand’ survey

JTB acquires BtoB tourism media Group ‘Northstar Travel,’ placing Phocuswright and Travel Weekly under the umbrella

JTB Report 2025 on Japanese outbound travel finds the market is led by 20s females, and young people do not care about the exchange rate

Activity booking platform Klook works with Hong Kong Tourism Board for Muslim-friendly campaign

What is an online medical treatment service for international visitors to Japan available for 24 hours, 365 days?

Japanese outbound travelers continued recovering slowly, with a 15% increase to 1.21 million in July 2025

International arrivals in Japan were a record-high 3.4 million in July, despite year-on-year reductions in six source markets

Hoshino Resorts OMO Hotels expands local-based nightlife events to 11 hotels nationwide in Japan

International visitors’ purchasing intention DI for the future is down 3 points despite the number of visitors are expected to increase

NAVITIME, a Japanese navigation app, clarifies popular cherry blossom spots in Japan that foreign travelers visited in this spring

Hawaiian Airlines will suspend Honolulu-Fukuoka service in November 2025, as CEO said, “Market challenges have persisted”

Japanese major travel companies’ index shows overseas travel sales increased by 8% in June 2025, boosted by a 21% increase in package tours sales