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JTB forms a partnership with ‘Bounce’ to deliver travelers’ baggage on Shinkansen on the same day

JTB Outbound Tourism Resort 2026 shows the departure rate of Japanese travelers was 12% in 2025

International arrivals in Japan in July 2026 reached record-high for July with 3.44 million

VERTRA, a Japanese activity booking platform, signs MOU with Big Bus Tours for Hop-on Hop-off in Japan

International travelers to Japan use more Japanese booking platforms than global booking platforms for local activities

Japanese outbound travelers still prefer to short-haul destinations, such as South Korea or Taiwan

Japanese expenditure to domestic travel was up 2.5% to 8.4 trillion yen in FY2025, boosted by spending in destinations

ANA will reduce international fuel surcharges after September 1 2026

The demonstration experiment in Japan shows how ‘Sleep Tourism’ works to improve quality of sleep

Being a Japanese company becomes a brand in itself for hotels operated by Japanese operators in foreign countries

Peach Aviation, a Japanese LCC, reimburses accommodation and transportation expenses in significant delays or flight cancellations

Aichi Prefecture will offer bus tours for popular tourist destinations during Asian Games 2026

Jetstar will charge baggage in the overhead bin and not charge a small bag underneath a seat in February 2027

A major Japanese heavy industry enters the tourism business with premium travel by business jet and helicopter

JAL and four railway companies jointly create a wide-range tourism model for foreign visitors to Japan, focusing on pilgrim and spiritual cultures

TikTok Go launches a project to promote local appeals in Japan, firstly in Kyoto City and Otsu City

Japan’s medical service provider MEDI PHONE provides free medical translation services in Kumamoto to support foreigners

Airbnb.org provides victims and rescuers of the Kumamoto earthquake with free accommodations

Fairmont Hotel will open a luxury resort with authentic onsen in Niseko, Hokkaido in 2028

Multimodal booking platform ‘Omio’ is accelerating its business in Japan and Southeast Asia

Hopper Technology Solutions sees a great business opportunity in partnership with Sumitomo Mitsui Card ‘V Trip’

Searches of summer retreat destinations sharply increase among Japanese travelers to avoid unusual heat

Japan National Tourism Organization appeals Japan’s original wellness contents in the growing US market

60% of luxury cruise passengers participate in local tours at ports of call, with high-priced tours being preferred among inbound travelers

Discretion for short-term rental by local government is extended in Japan with new ‘zero-day rule’ and ‘mandatory of digital management’

JAL and Marriott form a strategic partnership for the loyalty programs to provide members with benefits reciprocally

Spending in Japan by international visitors amounted to 2.5 trillion yen for Q2 of 2026

International arrivals in Japan were down 6.8% in June 2026, while record-high were seen 15 source markets

APA HOTEL, a Japanese hotel operator, accelerates its business in North America with acquisition of a luxury hotel in LA

Spending on local activities in Japan by international travelers accounts for just 5% of the total

High-end private compartment class on Tokaido Shinkansen was unveiled before offered on October 1 2026

Narita Airport will be enhanced to 500,000 aircraft movements and a capacity of 75 million passengers a year

Japan Association of Travel Agents is rebuilding two-way tourism under new leadership, aiming at 20 million or more Japanese outbound travelers

‘SAGAWA Hand-Free Travel’ in Japan extends the leaving baggage location to a bank in Kyoto

The first Hyatt luxury brand ‘Alila’ in Japan will open in Sengokuhara Hakone in 2028

Airbnb Japan prioritizes an increase in Japanese guests to contribute to disperse them to local areas

Japanese travelers in this summer holiday season are estimated to reduce by 5% to 71.2 million - JTB forecast

Visa fee for foreigners to Japan rises by five times to 15,000 yen for single validity and 30,000 yen for multiple validity

Awaji Island and Kobe City jointly promote gastronomy tourism with a goal to triple international guests

Japan Times selects Uchiko, Ehime Prefecture as a valuable region in Japan to be introduced to the world

Spain's national tourism strategy centers on ‘residents,’ balancing their lives with tourism - Spain Talks in Japan

Visitors to 10 Hakuba Valley ski resorts reached 1.9 million in the 2025-2026 winter season, out of which 48% were foreigners

tripla, a Japanese IT solution provider for accommodation, partners with MakeMyTrip to help its users expand sales in India

ADR of major hotels in Japan rose by 8.6% to 17,818 yen, and the occupancy rate reached 83.3% in FY2025

JTB、the Japan’s leading travel company, to acquire major Asian DMC ‘EXO Travel’ to expand its global business

Japanese international travelers were up 4.7% to 1.13 million in May 2026

International arrivals in Japan were down 3.6% in May 2026, while record-high were seen 19 source markets

ANA and JAL will raise fuel surcharges again to the highest levels ever from July 2026

The repeater rate of inbound tourists to Japan is 65%, while the first-time visit rate from long-haul markets is 60%

The Destination Restaurant of the Year 2026 in Japan is awarded to a shark fin specialty restaurant in Kesennuma, Miyagi