Latest News

Event booking platform ‘Peatix’ launches a multi-language booking service for international visitors to Japan

WTTC forecasts Japan will be the most serious country in shortage of tourism workforces in 2035

Airbnb and JTB, the largest Japanese travel agent, launch a local revitalization project in Japan, expecting to bring the success stories to the world

JR East, a Japanese railway company, extends a ticketless service for foreign travelers to Shinkansen and Narita Express

Japanese OTA Rakuten Travel launches AI agent to assist users find accommodations meeting their needs, based on reviews and booking trends

Yokohama City Visitors Bureau launched a new tourism branding campaign ‘Blooming Yokohama’ toward GREEN×EXPO 2027

Narita Airport handled the first 1 million Japanese passengers in August 2025 since the pandemic ended

‘Tourism EXPO Japan 2025’ was held in Aichi for the first time, opening with the prime minister’s remark that tourism is a trump for local revitalization

Activity booking management system ‘JTB BÓKUN’ launches a new system linkage to manage both domestic and overseas bookings

Seibu Prince Hotel of Japan acquires Seattle-based lifestyle hotel brand Ace Hotel to accelerate its global business development

Airbnb contributed to 770 billion yen to GDP in Japan, with three days stay on average by international guests

Japanese outbound travelers were up 15% year on year to 1.65 million, 80% of the 2019 level

International arrivals in Japan reached 3.4 million in August 2025, the first over 3 million for August

QR code for Shinkansen on Wechat mini program is now available for Chinese travelers, who can pass through the gate by holding it on

The city in Asia with the most repeat travelers in the first half of 2025 was Bangkok, followed by Tokyo

Yahoo! Search offers a function for a user to create travel routes in conversation with generative AI

A Nihonbashi tour in Tokyo remotely guided by an avatar robot on a traveler’s shoulder is launched

Tourism EXPO Japan 2025 will open in Aichi on September 25, appealing countries or regions directly fling from Centrair Airport

GSTC2025 discussed a world-standard to overcome challenges against sustainable tourism that the world faces today

Autumn foliage viewing in Japan are expected to be at their average peak, but colors might change due to the extreme heat in this summer

JUNGLIA OKINAWA, a new theme-park in Okinawa, offers a special ticket exclusively for local residents

LOTTE Holdings, a Japan-Korea conglomerate, launches ‘LOTTE HOTEL JAPAN’ with a goal of 20 new hotels in Japan in the next decade

JTB launches a new inbound travel strategy to increase transactions by 2.7 times by 2030

Local cafes are the most preferred places for breakfast among repeat visitors to Japan from Taiwan and Hong Kong

Japanese domestic travel consumption was up 6% in the Q2 of 2025 with a rise in spending per traveler

Major three railway companies of Japan begin a new Shinkansen booking service on LINE, the biggest communication app in Japan

Japan is by far a top destination to revisit, while awareness of ‘onsen’ is still low in U.S. or Europe, according to the ‘Japan Brand’ survey

JTB acquires BtoB tourism media Group ‘Northstar Travel,’ placing Phocuswright and Travel Weekly under the umbrella

JTB Report 2025 on Japanese outbound travel finds the market is led by 20s females, and young people do not care about the exchange rate

Activity booking platform Klook works with Hong Kong Tourism Board for Muslim-friendly campaign

What is an online medical treatment service for international visitors to Japan available for 24 hours, 365 days?

Japanese outbound travelers continued recovering slowly, with a 15% increase to 1.21 million in July 2025

International arrivals in Japan were a record-high 3.4 million in July, despite year-on-year reductions in six source markets

Hoshino Resorts OMO Hotels expands local-based nightlife events to 11 hotels nationwide in Japan

International visitors’ purchasing intention DI for the future is down 3 points despite the number of visitors are expected to increase

NAVITIME, a Japanese navigation app, clarifies popular cherry blossom spots in Japan that foreign travelers visited in this spring

Hawaiian Airlines will suspend Honolulu-Fukuoka service in November 2025, as CEO said, “Market challenges have persisted”

Japanese major travel companies’ index shows overseas travel sales increased by 8% in June 2025, boosted by a 21% increase in package tours sales

A Japanese digital ticket system provider deals with bus tour tickets in a port-of-call city for cruise passengers

A new audio streaming solution is launched in Japan for tour participants to share voices on smartphone in real time

Yahoo! Search launches a generative AI service to summarize word-of-mouth of 47,000 commercial facilities in Japan

A new double-brands hotel ‘Tokyu Stay Mercure’ will open in Hiroshima in May 2026

Regional airports will be a key for Japan to achieve a goal of 60 million international visitors

NAVITIME, a Japanese navigation app, provides ‘summer retreat mode’ on its travel planning & booking service

Airbnb Partners and Daiwa House build the next generation apartment in Tokyo, for which partner CCC provides indoor contents

JTB launches digital ticket touring 30 cultural facilities nationwide in Japan for international travelers in partnership with Japan Cultural Expo 2.0

Jalan Research Center shares the latest domestic travel trends in Japan, showing increases in ‘solo traveling’ and ‘local experiences and interactions’

Budget hotel unit price in Japan keeps rising, and the highest growth was seen in ’Tokyu Stay’

Google Map announces top five tourist spots in 47 prefectures of Japan based on user reviews

JTB launches a new psychological program for travelers to increase happiness through dialogs with tour conductors