Japan Tourism Agency announced that spending by international visitors for the third quarter of 2026 (July to September) increased by 3.2% year on year to 2.2 trillion yen.
By nationality and region, Taiwan topped the list with 381.8 billion yen (17.3% of total), followed by China with 358.3 billion yen (16.2%), South Korea with 293.8 billion yen (13.3%), US with 240.9 billion yen (10.9%) and Hong Kong with 155.5 billion yen (7.0%).
Spending by Chinese visitors was down 39.8% year on year, while growths were seen in Taiwan at 26.2% and South Korea at 45.8%.
The most-spent category was accommodation at 777.8 billion yen (35.2% of total), followed by shopping at 610.9 billion yen (27.7%), food and beverages at 505.8 billion yen (22.9%), transportation at 218.5 billion yen (9.9%) and entertainment at 94 billion yen (4.3%) .
Spending per person was estimated at 233,677 yen, 6.1% more than a year earlier. By nationality, the top was France at 423,021 yen per person, followed by Mexico at 414,152 yen per person and the Nordic region at 407,378 yen per person.
Looking at spending by category, distinct patterns emerge based on nationality or region. Per-capita spendings were highest for Vietnam in accommodation, for Italy in food and beverages, for France in transportation and entertainment, and for China in shopping.
