Agoda CEO states that it is trying to improve services in Japan to solve the reported troubles in booking rooms

Agoda revealed additional service improvements in Japan, as the OTA has been requested by Japan Tourism Agency (JTA) to solve the troubles in booking rooms. Users and hotels have claimed that rooms booked on the platform were not secured. Agoda with the first class travel license must operate the business under the Travel Industry Law. 

Stating that Agoda is providing better travel experiences in deeper partnerships with JTA or business partners in one of the most important markets, Japan, Omri Morgenshtern, Agoda CEO, showed his idea that it will take measures over the next few months.

As one of the steps, Agoda already suspended dealing of room inventory with part of the third party suppliers, which is a cause of the reported troubles. The OTA will also introduce a pre-emptive monitoring system using AI, automatically delete inaccurate content, and strengthen its third-party supplier management system. In addition, it plans to enrich a support system for 24 hours in 365 days and introduce compensation options when a trouble happens. 

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