
Japan National Tourism Organization (JNTO) announced that the number of international arrivals in Japan in June 2025 was up 7.6% year on year to record-high 3,377,800 for June. The total number for the first half of 2025 was up 21% to 21,518,100, achieving the fastest 20 million ever.
June before the summer holiday season is usually a month with lower demand, but JNTO said that the growth was seen in many major markets, such as U.S. with the record-high visitors on a single month basis or 15 source markets, including South Korea, Taiwan, Singapore and Germany, with record-high visitors for June.
The largest origin market was China with 797,900 visitors (up 19.9% year on year), followed by South Korea with 729,800 (up 3.8%), Taiwan with 585,000 visitors (up 1.8%), U.S. with 345,100 visitors (up 16.4%) and Hong Kong with 166,800 visitors (down 33.4%).
The decrease in visitors from Hong Kong seemed to influenced from a local baseless rumor that a large-scale natural disaster may happen in Japan this summer.
The following graphs show international arrivals by month and by source market.
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JNTO資料(対2024年比)より