Japan National Tourism Organization (JNTO) announced that the number of international arrivals in Japan in March 2026 was up 3.5% year on year to 3,618,900, which were record-high for March. The market was boosted by growing demands in a cherry blossom season. The total for the first three months of 2026 already reached 10,683,500, 1.4% more arrivals than a year earlier, despite a 55.9% decrease in Chinese travelers in March.
The largest source market was South Korea with 795,600 arrivals (up 15.0%), followed by Taiwan with 653,300 (up 24.9%), U.S. with 375,900 (up 9.7%), China with 291,600 (down 55.9%) and Hong Kong with 216,300 (up 3.8%)).
JNTO explained that the large reduction in Chinese travelers resulted from the continuous travel warning to Japan by the Chinese government and a reduction in Chinese airlines’ flights to Japan
Arrivals from 7 source markets, including U.S. Vietnam (up 43.5% to 92,000) and U.K. (up 29.7% to 70,200), were record-high for a single month basis, and arrivals from 13 source markets for March..
The following graphs show international arrivals by month and by source market.
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JNTO資料（対2025年比）より
