JTB signed MOU with MOTO TOURS JAPAN to explore a new motorcycle tourism in Japan for international travelers. They will work together in creating new values by developing tourism resources in the local areas, where it is hard for international travelers to go without motorcycles.
MOTO TOURS JAPAN tries to find new tourism values for international travelers to Japan by providing value-added tours using motorcycle’s wide-area mobility and free movement.
Targeting luxury travelers from Europe, U.S., Australia other ASEAN, they will create motorcycle tours and also build a new business model for rent-a-motorcycle.
Furthermore, they aim to achieve both sustainable tourism and industrial value by sharing the charm, philosophy, and manufacturing background of Japan's motorcycle industry with the world as a story.
