Japan Bound

‘U.S.-Japan Tourism Year 2024’ is launched to strengthen tourism and business exchanges between the two countries

‘U.S.-Japan Tourism Year 2024’ is launched to strengthen tourism and business exchanges between the two countries

Japan and U.S. signed a memorandum of cooperation designating 2024 as the ‘U.S.-Japan Tourism Year’ to strengthen tourism and business exchanges between U.S. and Japan, hoping to return Japan to the number two spot in terms of number of visitors to U.S.
Expedia Japan says the most bookings for Japan are seen in U.S., and as a whole Shinjyuku is particularly preferred as an area to stay

Expedia Japan says the most bookings for Japan are seen in U.S., and as a whole Shinjyuku is particularly preferred as an area to stay

According to Expedia Japan, the most bookings for Japan are seen in U.S. for Q3 of 2023, followed by Australia, Singapore, U.K. Shinjyuku was the top area to stay in eight out of 10 countries and regions.
Tokyo Ota creates a digital SENTO (public bathhouse) experience tour for foreign travelers arriving in Haneda Airport

Tokyo Ota creates a digital SENTO (public bathhouse) experience tour for foreign travelers arriving in Haneda Airport

Digital SENTO(public bathhouse) experience tour for foreign travelers who arrive in Haneda Airport located in Ota area is developed as a Japan’s unique tourism attraction.
International arrivals in Japan were 2.51 million in October 2023, finally exceeding the pre-pandemic level

International arrivals in Japan were 2.51 million in October 2023, finally exceeding the pre-pandemic level

The number of international visitors in Japan in October 2023 was up 0.8% to 2,516,500 compared to October 2019 (2,496,568), exceeding the 2019 level for the first time since the pandemic happened.
Guest nights in Japan by both Japanese and foreigners finally exceeded the pre-pandemic level in September 2023

Guest nights in Japan by both Japanese and foreigners finally exceeded the pre-pandemic level in September 2023

Guest nights by Japanese travelers and foreigner travelers in September 2023 were respectively up 0.6% to 40.7 million and up 15.4% to 9.5 million compared to the same month of 2019.
80% of international travelers to Japan decides in-destination itinerary before departure

80% of international travelers to Japan decides in-destination itinerary before departure

81.3% of all respondents decides itineraries in Japan before their departures, regardless of travel days or travel styles. The ratio among FIT is 82.9%, higher than tour (hotel+transportation) travelers.
Nara Prefecture in Japan promotes ‘Gastronomy Tourism’ with new tours in English

Nara Prefecture in Japan promotes ‘Gastronomy Tourism’ with new tours in English

Nara Prefecture strengthens gastronomy tourism for inbound travelers, offering specially-arranged tours focusing on sake or local foods in Nara.
Japan National Tourism Organization points out the biggest challenge in adventure travel in Japan is guide’s skill for storytelling in English

Japan National Tourism Organization points out the biggest challenge in adventure travel in Japan is guide’s skill for storytelling in English

According to the Japan National Tourism Organization (JNTO) survey to participants in ATWS 2023, the biggest challenge is ‘English skill of guides.’ JNTO also said that A key to send travelers to local regions is revival of direct flights from East Asia.
Tourism Expo Japan 2023 was held in Osaka to appeal tourism in Japan to the world toward EXPO 2025 Osaka Kansai

Tourism Expo Japan 2023 was held in Osaka to appeal tourism in Japan to the world toward EXPO 2025 Osaka Kansai

Four-days ‘Tourism Expo Japan 2023 Osaka/Kansai’ was held with a theme of ‘OPEN THE DOOR TO THE FUTURE,’ from October 26 to 29 2023 to showcase the future of diversified tourism industries in Japan after the pandemic.
Spending in Japan by international traveler in Q3 of 2023 increased by 17% over 2019

Spending in Japan by international traveler in Q3 of 2023 increased by 17% over 2019

Spending in Japan by international travelers for the third quarter of 2023 (July to September 2023) was estimated at 1.39 trillion JPY, and the top market was China with 282.7 billion JPY.
International arrivals in Japan recovered to 2.18 million in September 2023, the same level of 2019

International arrivals in Japan recovered to 2.18 million in September 2023, the same level of 2019

The number of international visitors in Japan in September 2023 was 2,184,300, recovering to a 3.9% reduction compared to the same month 2019. The largest source market continued to be South Korea with 570,400 visitors.
Japanese government approves a policy package for measures against over-tourism, emphasizing joint tourism promotions with local communities

Japanese government approves a policy package for measures against over-tourism, emphasizing joint tourism promotions with local communities

The Japanese government approved a policy package for measures against over-tourism with three pillars of manner eduction, more international visitors to local regions and joint tourism promotions with local communities.
Tourism DX on an app for rent-a-bicycle users is tested in Shimanami area, a popular destination in Japan for cyclists

Tourism DX on an app for rent-a-bicycle users is tested in Shimanami area, a popular destination in Japan for cyclists

Shimanami Japan, a local DMO, has started tourism DX demonstration on its app for rent-a-bicycle users in Shimanami area in order to increase local spending by them.
Air Asia X will restart serving Kuala Lumpur- Sapporo flights, expecting to carry inbound travelers from Malaysia

Air Asia X will restart serving Kuala Lumpur- Sapporo flights, expecting to carry inbound travelers from Malaysia

Air Aisa X will restart serving four flights a week on the Kuala Lumpur- Sapporo route on December 3 2023.Hokkaido is a popular destination for Malaysians.
A leading Japanese cruise operator unveils a new luxury ship, targeting not only regular senior travelers but also new customers

A leading Japanese cruise operator unveils a new luxury ship, targeting not only regular senior travelers but also new customers

MOL Cruises announced that the Japanese cruise operator will begin operating a new cruise ship ‘MITSUI OCEAN FUJI’ in December 2024, expecting to attract senior working people or couples in Japan and even inbound travelers as new customers.
Osaka Convention & Tourism Bureau installs generative AI on its official website, responding inquiries with more than 20 different languages

Osaka Convention & Tourism Bureau installs generative AI on its official website, responding inquiries with more than 20 different languages

Osaka Convention & Tourism Bureau will install multi-language generative AI ‘Kotozna laMondoI’ with a capability of more than 20 different languages on its official website.
NAVITIME Japan navigation app clarifies which cities in Japan are getting popular among tourists from Europe and U.S.

NAVITIME Japan navigation app clarifies which cities in Japan are getting popular among tourists from Europe and U.S.

NAVITIME Japan, a navigation app provider of Japan, revealed which cities in Japan is getting popular among tourists from U.S., U.K., Germany, France, Spain and Italy, based on the search results on ‘Japan Travel by NAVITIME’ app.
Okinawa forecasts that tourists will reduce 20% to 8.22 million in 2023 compared to 2019, as domestic tourists recover to the pre-pandemic level

Okinawa forecasts that tourists will reduce 20% to 8.22 million in 2023 compared to 2019, as domestic tourists recover to the pre-pandemic level

Okinawa Convention & Visitors Bureau (OCVB) has forecasted that the number of tourists to Okinawa will increase by 44.3% year on year to 8.22 million in 2023. International arrivals in Okinawa are expected to reduce 65.5% to 1.02 million compared to 2019.
Japan is selected as top 3 ‘next destination’ in 11 APAC markets, and 85% want to spend more money for local experiences

Japan is selected as top 3 ‘next destination’ in 11 APAC markets, and 85% want to spend more money for local experiences

Japan is selected as top 3 ‘next destination’ in all of the 12 targeted APAC markets except India, according to Klook, an experience booking platform. In contrast, 84% of Japanese respondents select Japan as the next destination.
International arrivals in Narita Airport in August 2023 recovered to the same level of 2019, while Japanese passengers were still less than half

International arrivals in Narita Airport in August 2023 recovered to the same level of 2019, while Japanese passengers were still less than half

Passengers using Narita International Airport were up 91% year on year to 3.21 million in August 2023. International flight passengers totaled 2.41 million, 155% more than a year ago or 29% fewer than August in 2019.