Singapore-based OTA Agoda announced that the city in Asia with the most repeat travelers in the first half of 2025 was Bangkok, followed by Tokyo, Seoul, Bali and Osaka in order. In addition to those cities, Taipei, Kuala Lumpur, Da Nang and Johor Bahru were ranked in top 10. 

By country or region, the top was Japan, followed by Thailand, Vietnam, Malaysia and Indonesia in order.