TikTok launched ‘TikTok Go Local,’ a project to promote local appeals in Japan using ‘TikTok Go,’ which is a function to access a travel booking site from TikTok short movies with one tap. ‘TikTok Go’ was officially launched in Japan in May 2026. 

The first project will be developed in Kyoto City and Otsu City in linkage with the stamp rally program touring popular places in both the cities, following the partnership agreement between TikTok and Kyoto City in April 2025. 

For the project, more than 10 TikTok creators will visit Kyoto and Otsu to create promotion movies, and a posting program by travelers will be planned on TikTok.

According to the TikTok survey results announced in June 2026, 33.5% of TikTok users who use TikTok more than once in a week have visited the places they saw on TikTok.