Traveloka, a major OTA in Southeast Asia, has entered the Japanese market, starting to broadcast CM on TV in Tokyo and Osaka areas on June 1 2025. Caesar Indra, Traveloka  President, said at a news conference that the OTA would provide Japanese travelers flexible options not only for outbound travel but also domestic travel.

Traveloka has grown to 140 million downloads in total and more than 40 million active users since it established in Jakarta in 2012. Today they offer more than 20 travel-related products including flight, hotel or activity. Japan is the 8th market for Traveloka, following Australia, Indonesia, Malaysia, Philippines, Singapore, Vietnam and Thailand. 

Travleloka plans to localize services, including UI/UX, for Japanese users thoroughly in the same way as other markets, which seems to be one of the reasons for their success. They particularly enriches customer services, such as AI-based chat in Japanese, 24-hours and 365 days supports on e-mail and support on the phone by Japanese-speaking staff from 8:00 a.m. to 10:00 p.m.

Travleloka has already acquired the first-class travel industry license in Japan. Indra said that Travleloka can offer values, prices and qualities that Japanese travelers want. 

シーザー・インドラ社長

Meanwhile, the Traveloka’s mission is to send travelers from Southeast Asia to Japan as Japan is always one of the top tourist destinations, providing travel experiences not only in major cities but also local regions. Indra said that Traveloka focuses on increasing partners in Japan to expand tourism contents listed on the platform. 

ローンチイベントの前日には、都内でおこなわれた旅行テック国際会議「WiT Japan & North Asia」にも登壇