Agoda formed a strategic partnership with Hoshino Resorts to enable a user to book all of the Hoshino Resorts’ brands, ‘Hoshinoya,’ ‘Risonare,’ ‘OMO,’ ‘BEB’ and ‘LUCY.’ Agoda is the first OTA that list all of the Hoshino Resorts’ brands. 

Based on the partnership, Agoda and Hoshino Resorts are working together to send foreign travelers to local areas in Japan. The Agoda’s search data in 2025 show increases in searches for local cities, such as Takamatsu with 63% up, Matsuyama with 44% up, Sendai with 32% up, Okinawa with 27% up or Sapporo with 26%.