JAL, Nokyo Tourist and Loyalty Marketing will jointly plan and sell pilot tours of an experience-typed Workcation program for corporations in Bihoro Town, Hokkaido. The tours include farm working or planting trees to provide opportunities to study environment preservation or to strengthen team building.
JAL launched ‘Work Style Study Group,’ a co-creation-typed community connecting between corporations and local communities, to promote new working styles. Also, JAL and Nokyo Tourist signed a business partnership agreement to develop solutions for local challenges in the primary sector industry. Loyalty Marketing, ‘Ponta’ points card provider, has started planing trees in ‘Ponta Forest’ in Bihoro Town since October 2021.
