Visitors to Tourism EXPO Japan 2025 reached 126,900 in total for four days, exceeding the initial expectation

The number of visitors to “Tourism EXPO Japan 2025’ at Aichi Sky Expo in Aichi Prefecture from September 25 to 28 2025 was 126,900 in total, exceeding the initial expectation of 100,000.

703 buyers and 826 sellers met for 6,071 pre-appointments on the the first two industry days, and 1,474 booths, including 442 booths from foreign countries and regions, were exhibited. Visitors for the first two days reached 38,400. 

For the last two days for general consumers, a variety of events were performed to welcome 88,500 visitors in total. 

‘Tourism EXPO Japan 2026’ will come back to Tokyo Big Sight again for four days from September 24 to 27 2026. 

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