Japanese experience booking service Vertra launches crowd funding to provide tourism operators with marketing opportunities

Vertra, a Japanese in-destination experience booking service, has launched tourism-specific crowd funding ‘Zenes’ to provide tourism operators with marketing opportunities for new product developments and supports for restart of their businesses after COVID-19. 

Based on the funding, Vertra is planning and carrying out new tourism projects and offering travel, food and experience events to consumers in the limited period. A new experience plan for travelers to interact with local crab fishermen, for example, has already been released. 

Vertra plans to produce 50 or more tourism projects combining purchase-typed projects with donation projects by the end of this year. 

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